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The Carrot Principle
How the Best Managers use Recognition to Engage
Their People, Retain Talent, and Accelerate
Performance. Principle




        Sylvia Huang
         2011/08/16
Author Introduction




      Adrian Gostick
         Author

                       Chester Elton
                         Coauthor
Contents

Part I The Accelerator


Part II Carrot Culture


Part III Managing By Carrots


Appendix
Part I The Accelerator




          CARROT
Part I The Accelerator
    Seed           Plant             Nurture          Weed




  Goal Setting   Communication         Trust      Accountability

                  Recognition (the accelerator)




  The Carrot Principle
Part II Carrot Culture
   Altruists and Expectors

   Engaged and Satisfied?!
Part II Carrot Culture

    DHL Recognition Program



•Objective: leadership team of DHL’s Arizona-based IT group
•Reason: increase employee retention and engagement
•Specialty: DHL’s leadership not only provided training for their
IT managers on recognition concepts, but also trained every
employee. Every person was given a copy of a Carrot
recognition book and trained on recognition basics, then
tasked with acknowledging great behavior related to their goals
Part II Carrot Culture

    KPMG Encore Award

 • The company's Encore program is a mechanism for
   managers and partners to provide "on-the-spot" recognition
   for KPMG employees. The awards range from simple notes
   of thanks and desk trophies to gift cards and prizes in
   $500, $250 and $100 increments. The program initially
   started on a local level, but eventually was rolled out
   nationally.
 • During the firm's fiscal year 2005, KPMG employees
   received about 35,000 Encore Awards, with around $8.5
   million distributed to employees -- more than double the
   numbers of the previous fiscal year.
Part II Carrot Culture
   The Building Blocks of a Carrot Culture


   I          C          I          C

                                             situation

   Frequent
                                               Action

   Specific                                    Impact

                                               Link
    Timely
Part II Carrot Culture
Part II Carrot Culture
Part II Carrot Culture
         Carrot Go Global!

                           Engagement top 3 key predictors
                                Summary by Country
                  全部   澳     巴    中   德    印   日    墨   俄    新   土   阿   英   美
                       洲     西    國   國    度   本    西   國    加   耳   聯   國   國
                                                    哥        坡   其
Opportunity and
Well-Being        1    1      1   1    1   1    1   1    1   1   1   1   1   1


Trust
                  2    2      2        2   2    3   3                3   3


Organization
Symbol            3    3      3        3   3        2    3   3   2   2   2   2
Part II Carrot Culture
            Carrot Go Global!

                           Recognition top 3 key predictors
                                Summary by Country
                 全部   澳      巴    中    德   印    日    墨    俄   新   土   阿   英   美
                      洲      西    國    國   度    本    西    國   加   耳   聯   國   國
                                                     哥        坡   其
Alignment
                  1    1      1    1   1    1    1   1    1   1   1   1   1   1


Performance
Based             2    2      2        3    2    2   2        2       2   2   2


Meaningful
                  3    3           3   2    3        3    3       2
Part III Managing By Carrots
      The Carrot Calculator


        Day –to Day
    (Thank you Level)
                                    • $0;$100 to $200
Above- and Beyond Awards
(Bronze, Silver, and Gold Levels)
                                    • $250 to $500 annually

 Event Recognition                  • $100 annually
     Service Awards
  (Celebration events)
                                    • $200 annually
Why Don’t we Recognize?
I ‘m afraid of jealousy if   Don’t stop praising and
I recognize.                 rewarding, or they will stop
                             doing what it is you value..

If I recognize too much,
it will lose meaning.        Public recognition only
                             raises the bar for everyone.

Employee already gets
too much recognition.        Recognize never loses
                             meaning, and it’s best when
                             it’s fresh.
I don‘t know how
much of my budget to         In most of the company, 2%
allocate to recognize.       of payroll, or about $1000
                             per employee per year.
Part III Managing By Carrots
     Recognition Ideas!



 Surprise your people by taking them to a blockbuster film matinee on the opening
 day. Choose a flick that won’t offend anyone, and ,if possible, double the impact by
 choosing a movie that shows a team working together to achieve a difficult goal.


 The next time you are talking one of your people, ask” If you had a day off to spend
 as you wanted, what would you do?”Seeing an employee as a person outside the
 office is the first step toward choosing an appropriate form of recognition.


 When ever you praise an employee, put your notes in the employee’s file to review
 again during the next performance appraisal.
Recognition Effectiveness Model

   Basic Four        Recognition Accelerator                Business Results

                    “Recognizing What matters Most”
                                                                 Manager
 Goal Setting       Alignment- does it reinforce                 Relevance
                        •Desired Culture                         Employee
 Communication          •Company Values
                                                                Engagement
                        •Business Objectives
 Trust               “Recognizing People the Right Way”       Business Results
                     Impact- is it                            •Retention
 Accountability         •Inclusive                            •Productivity
                        •Meaningful                           •Customer
                        •Performance-Based                    Satisfaction
                                                              •Profitability



         Measure   Assess         Design            Train      Execute
Recognition Training Program




                  Get Aligned
                  Set the Rules
                  Determine the Budget
                  Find the Awards
                  Create the Moment
                  Administration Plan
                  Communication Plan
                  Program Evaluation
Feedback
Back up
DHL
Vision
“Customers trust DHL as the preferred global express and logistics partner, leading
the industry in terms of quality, profitability and market share.”

Mission

DHL enhances the business of our customers by offering highest quality express
and logistics solutions based on strong local expertise combined with the most
extensive global network presence.
• DHL attracts, develops and retains exceptional people by creating a truly global
working environment and placing value on our multi-cultural heritage.
• DHL delivers above-average returns by providing superior quality and solutions at
all levels of the business processes.
• DHL is a responsible corporate citizen in all countries in which we operate, taking
into account the social and environmental needs of our employees, local
communities and the public.
DHL
Value

To deliver excellent quality

To make our customers successful

To foster openness

To act according to clear priorities

To act in an entrepreneurial way

To act with integrity internally and externally

To accept social responsibilities
KPMG
Value

We lead by example

We work together

We respect the individual

We seek the facts and provide insight

We are open and honest in our communication

We are committed to our communities

Above all, we act with integrity
Thanks
 For   your
attention!

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The Carrot Principle

  • 1. The Carrot Principle How the Best Managers use Recognition to Engage Their People, Retain Talent, and Accelerate Performance. Principle Sylvia Huang 2011/08/16
  • 2. Author Introduction Adrian Gostick Author Chester Elton Coauthor
  • 3. Contents Part I The Accelerator Part II Carrot Culture Part III Managing By Carrots Appendix
  • 4. Part I The Accelerator CARROT
  • 5. Part I The Accelerator Seed Plant Nurture Weed Goal Setting Communication Trust Accountability Recognition (the accelerator) The Carrot Principle
  • 6. Part II Carrot Culture Altruists and Expectors Engaged and Satisfied?!
  • 7. Part II Carrot Culture DHL Recognition Program •Objective: leadership team of DHL’s Arizona-based IT group •Reason: increase employee retention and engagement •Specialty: DHL’s leadership not only provided training for their IT managers on recognition concepts, but also trained every employee. Every person was given a copy of a Carrot recognition book and trained on recognition basics, then tasked with acknowledging great behavior related to their goals
  • 8. Part II Carrot Culture KPMG Encore Award • The company's Encore program is a mechanism for managers and partners to provide "on-the-spot" recognition for KPMG employees. The awards range from simple notes of thanks and desk trophies to gift cards and prizes in $500, $250 and $100 increments. The program initially started on a local level, but eventually was rolled out nationally. • During the firm's fiscal year 2005, KPMG employees received about 35,000 Encore Awards, with around $8.5 million distributed to employees -- more than double the numbers of the previous fiscal year.
  • 9. Part II Carrot Culture The Building Blocks of a Carrot Culture I C I C situation Frequent Action Specific Impact Link Timely
  • 10. Part II Carrot Culture
  • 11. Part II Carrot Culture
  • 12. Part II Carrot Culture Carrot Go Global! Engagement top 3 key predictors Summary by Country 全部 澳 巴 中 德 印 日 墨 俄 新 土 阿 英 美 洲 西 國 國 度 本 西 國 加 耳 聯 國 國 哥 坡 其 Opportunity and Well-Being 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Trust 2 2 2 2 2 3 3 3 3 Organization Symbol 3 3 3 3 3 2 3 3 2 2 2 2
  • 13. Part II Carrot Culture Carrot Go Global! Recognition top 3 key predictors Summary by Country 全部 澳 巴 中 德 印 日 墨 俄 新 土 阿 英 美 洲 西 國 國 度 本 西 國 加 耳 聯 國 國 哥 坡 其 Alignment 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Performance Based 2 2 2 3 2 2 2 2 2 2 2 Meaningful 3 3 3 2 3 3 3 2
  • 14. Part III Managing By Carrots The Carrot Calculator Day –to Day (Thank you Level) • $0;$100 to $200 Above- and Beyond Awards (Bronze, Silver, and Gold Levels) • $250 to $500 annually Event Recognition • $100 annually Service Awards (Celebration events) • $200 annually
  • 15. Why Don’t we Recognize? I ‘m afraid of jealousy if Don’t stop praising and I recognize. rewarding, or they will stop doing what it is you value.. If I recognize too much, it will lose meaning. Public recognition only raises the bar for everyone. Employee already gets too much recognition. Recognize never loses meaning, and it’s best when it’s fresh. I don‘t know how much of my budget to In most of the company, 2% allocate to recognize. of payroll, or about $1000 per employee per year.
  • 16. Part III Managing By Carrots Recognition Ideas! Surprise your people by taking them to a blockbuster film matinee on the opening day. Choose a flick that won’t offend anyone, and ,if possible, double the impact by choosing a movie that shows a team working together to achieve a difficult goal. The next time you are talking one of your people, ask” If you had a day off to spend as you wanted, what would you do?”Seeing an employee as a person outside the office is the first step toward choosing an appropriate form of recognition. When ever you praise an employee, put your notes in the employee’s file to review again during the next performance appraisal.
  • 17. Recognition Effectiveness Model Basic Four Recognition Accelerator Business Results “Recognizing What matters Most” Manager Goal Setting Alignment- does it reinforce Relevance •Desired Culture Employee Communication •Company Values Engagement •Business Objectives Trust “Recognizing People the Right Way” Business Results Impact- is it •Retention Accountability •Inclusive •Productivity •Meaningful •Customer •Performance-Based Satisfaction •Profitability Measure Assess Design Train Execute
  • 18. Recognition Training Program  Get Aligned  Set the Rules  Determine the Budget  Find the Awards  Create the Moment  Administration Plan  Communication Plan  Program Evaluation
  • 21. DHL Vision “Customers trust DHL as the preferred global express and logistics partner, leading the industry in terms of quality, profitability and market share.” Mission DHL enhances the business of our customers by offering highest quality express and logistics solutions based on strong local expertise combined with the most extensive global network presence. • DHL attracts, develops and retains exceptional people by creating a truly global working environment and placing value on our multi-cultural heritage. • DHL delivers above-average returns by providing superior quality and solutions at all levels of the business processes. • DHL is a responsible corporate citizen in all countries in which we operate, taking into account the social and environmental needs of our employees, local communities and the public.
  • 22. DHL Value To deliver excellent quality To make our customers successful To foster openness To act according to clear priorities To act in an entrepreneurial way To act with integrity internally and externally To accept social responsibilities
  • 23. KPMG Value We lead by example We work together We respect the individual We seek the facts and provide insight We are open and honest in our communication We are committed to our communities Above all, we act with integrity
  • 24. Thanks For your attention!