Basic SEO Lecture Presentation

Introduction to Search Engine Optimization Lecturette Speaker: Marie Claire Bretaña Training and Development Officer · Eversun Software Philippines Corporation

Search Engine Optimization ,[object Object],[object Object]

Basic SEO Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Optimization: Organic and Natural vs Black Hat SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

On Page Optimization Set of tasks done to improve your site's accessibility, usability, navigation, and content for users and search engines

On-Page Optimization: Meta Data, Tags, Content, Keywords ,[object Object],[object Object],[object Object],[object Object]

The Title Element ,[object Object],[object Object],[object Object]

Meta Data Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Website Content Optimization ,[object Object],[object Object],[object Object]

Link Baiting Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

On-Page Optimization: Site Architecture and Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Site Accessibility ,[object Object],[object Object]

Factors in Site Accessibility ,[object Object],[object Object],[object Object]

Factors in Site Accessibility ,[object Object],[object Object]

Factors in Site Accessibility: Search Engine Friendly URLs ,[object Object],[object Object],[object Object],[object Object]

Factors in Site Accessibility: Redirects and Notifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Methods for 301 Redirection http://www.askapache.com/htaccess/list-of-methods-to-redirect-users-to-different-page.html ,[object Object],[object Object],[object Object],[object Object]

Factors in Site Accessibility: Redirects and Notifications ,[object Object],[object Object],[object Object],[object Object]

Factors in Site Accessibility: Redirects and Notifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Site Usability Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Site Navigation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Off-Page Optimization Set of tasks to make your site more accessible and popular to users and search engines by spreading links and promoting your site to target users.

Off-Page Optimization ,[object Object],[object Object],[object Object],[object Object]

Types of Search Engines ,[object Object],[object Object],[object Object],[object Object]

How Search Engines Work ,[object Object],[object Object],[object Object]

Types of Google Crawlers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Sitemap Protocol ,[object Object],[object Object],[object Object],[object Object]

Guiding Crawlers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Basic Link Building Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Basic Link Building Methods ,[object Object],[object Object],[object Object],[object Object],[object Object]

Off-Page Optimization: Other Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Off-Page Optimization: Linking Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measuring Effectiveness ,[object Object],[object Object],[object Object]

Site Analytics Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

End Goal of SEO is Conversion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Basic SEO Lecture Presentation

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