Social Media Love Story for Brands

Social media love story
10 steps for brands and
businesses to get their
customers’ hearts beating
faster using social media.

LOGIC

So you want the perfect love story ?

Empathy, passion, love.
This is what Social Media
is all about.
This is where relationships
begin and grow. It’s the
perfect place to start an
endless love story with
your clients. But…

SO LOGIC

Don’t start by the end

Before spending money
on tools and tactics, you
will need an audience
and a strategy to reach
out to it. And you must
ensure that this strategy
will fit your targeted
audience tastes.

SO LOGIC

First, you need to date

To be successful on
social media, you will
need to seduce your
audience. You must :
• Listen
• Engage
• Measure

SO LOGIC

Don’t ask for sex (on the first date)
Social Media has
nothing to do with
commerce. Sales growth
will be a consequence
of your relationship in
social media, not its
objective. Your first ROI
will be involvement.

SO LOGIC

Prepare to show your involvement

Engaging requires a movement from both parts. If
you want your audience to come to you, you have
to come to it too. Do you have what it takes ?

SO LOGIC

Feeling too shy ? Don’t know how ?

Then follow our
10 steps guide
to seduction on
social networks
;)

SO LOGIC

Step 1 : Accept being alone

Forget about fans adders
programs or « succeed in
SoMe jungle how-tos ».
Some can be inspiring. But
your business is unique,
and so will be your
successful social media
strategy. You will have to
build it from scratch.

SO LOGIC

Step 2 : Get a life !

If you want to be attractive,
you must know your strengths
and weaknesses well. Build a
dashboard with your most
important KPIs. Include your
customers voice and market
watch. Think quantity and
quality. Keep it simple and
share it across your whole
organisation.

SO LOGIC

Tip : Read Avinash Kaushik’s books to build your
ultimate high impact dashboard

SO LOGIC

Step 3 : Dream your future

Think long term. Where
do you want to be in the
future ? Who will be your
ideal customer ? Define
your goals and share
them to have everybody
looking in the same
direction.

SO LOGIC

Step 4 : Segment your tastes

Black or white shirt ? Blondes
or brunettes ? Never try to
seduce everybody at the
same time. Interact with your
customers to find the most
relevant common interests
or characteristics they share.
The stronger, the better.

SO LOGIC

Tip : If he can segment his targets, you can !

SO LOGIC

Step 5 : Go fishing where fishes are

Immerge yourself in the
web like your targets.
Search Google like
them, find where they
gathers and what they
talk about.
And do this for all your
target segments.

SO LOGIC

Step 6 : Offer free hugs

Indentify the most
involved people, and
those ready to engage.
Introduce yourself (not
your business, yourself).
Show them you are here
and willing to interact
with them.

SO LOGIC

Step 7 : Watch your step

Now, you know who is
attracted by you and
why. But it will require
time and efforts to reach
the light with them. Do it
step by step. For each
step, set goals that are
measurable, within
reach and limited in
time.
Tip : failing to plan is
planning to #FAIL
(Brian Solis – FutureWorks)

SO LOGIC

Step 8 : Tense your muscles

Gather the necessary
resources to climb the
first step. You will need
people inside and
outside your company,
a bit of technology, and
an adequate budget.
But remember to keep
forces for the next step.

SO LOGIC

Step 9 : Go out and experiment

It is time to prove your
engagement and
creativity. Take the
plunge. Propose ideas,
content, actions. Do
things if you feel they will
fit. Co-create with your
audience to reduce risks,
but don’t be afraid of Tip : The only rule you
failures. Learn from them. should remind about
social media is
« Learning by doing »

SO LOGIC

Step 10 : Perk up your ears

The social media
landscape is endlessly
moving. So will your
SoMe strategy. Keep
listening and measuring
to adapt. Stay open-
minded. Think about
serendipity. Who knows
where your encounters
will lead you ?

SO LOGIC

Bonus tip : Show her she is SO special

A successful social media
presence is not when you
talk to people on hip
networks. It is when people
talk about you, wherever
they want. Let them go.
Give them your best
opportunities. Empower
them. Then listen and
prepare to react.

SO LOGIC

Get ready for take-off

Tip : Your ability to act and react
promptly and smartly is the key
to an unforgettable honeymoon

SO LOGIC

You’ll soon be on cloud nine !

SO LOGIC

Social media is like teen sex.

“
Everyone wants to do it. Nobody knows how.
When it’s finally done, there is surprise it’s not better

Avinash Kaushik
Analytics Evangelist, Google

Tip : remember the first time is never the best one ;)

SO LOGIC

This honeymoon trip is over. You
are now engaged. It took you to :

Slide 2 : Vancouver (Canada) with Steve Luscher Monterey (USA) with DinurajK : Slide 14
http://www.flickr.com/photos/steveluscher/3466198230/ http://www.flickr.com/photos/kdinuraj/3359498188/

Slide 3 : Serrières (Switzerland) with Tambako the jaguar Madrid (Spain) with Diego Sevilla Ruiz : Slide 15
http://www.flickr.com/photos/tambako/3247996613/ http://www.flickr.com/photos/dsevilla/2402051776/

Slide 5 : Melbourne (Australia) with Vermin Inc Berlin (Germany) with Extranoise: Slide 16
http://www.flickr.com/photos/vermininc/3173008391/ http://www.flickr.com/photos/extranoise/169187125/

Slide 6 : Oregon City (USA) with Auzigog Basque Country (France) with Nixhorizon: Slide 17
http://www.flickr.com/photos/eyermonkey/2842941601/ http://www.flickr.com/photos/nixhorizon/1248080789/

Slide 7 : Toronto (Canada) with Dave Jones Paris (France) with FamilleSimon: Slide 18
http://www.flickr.com/photos/zzd/3363815131/ http://www.flickr.com/photos/famillesimon/1330541789/

Slide 8 : Ksar Ghilane (Tunisia) with … me ;) Disneyland Paris (France) with DaveKav: Slide 19
(No URL, this is a photo I did not share yet. I will.) http://www.flickr.com/photos/d-kav/4313629243/

Slide 9 Avlxyz’s PC in Melbourne (Australia) Singapore with Hoong Wei Long & Lady Gaga : Slide 20
http://www.flickr.com/photos/avlxyz/25374555/ http://www.flickr.com/photos/muffinquek/3641260191/

Slide 11 : Crescent Moon with NASA's Marshall Space Flight Center Barcelona (Spain) with Dr Jaus : Slide 21
http://www.flickr.com/photos/28634332@N05/3952766831/ http://www.flickr.com/photos/smorchon/2295989093/

Slide 12 : Philadelphia (USA) with SheenV Unknown ;) with David Zellaby : Slide 22, 23
http://www.flickr.com/photos/sheenv/2346249682/ http://www.flickr.com/photos/toymaster/1440280630/
The picture on slide 4 is from the movie « 50 first dates » © 2004 Columbia
http://www.sonypictures.com/homevideo/50firstdates/

This great trip has been made possible by all this Please note that the shots have been
photographers sharing their amazing work under a creative compressed and modified for weight and
commons license on social networks. Huge thanks for them. focus purposes. If you want to see the real
And you, what will you share ? quality of their work, use the links above.

SO LOGIC

If you have any questions…
I’ll be happy to engage with you ;) This slideshow is released under
a Creative Commons License
Email : cedric@mallet-fils.com cc by-sa
Web : www.mallet-fils.com http://creativecommons.org/about/licenses/

Thank you to my clients for daring experiments that
@malletfils have helped me to build this method, and to Avinash
Kaushik for his proofreading and inspiring suggestions
(and work!).

http://www.linkedin.com/in/cedricmallet

Tip : Don’t wait. Others are already
engaging. Send me an email now ;)

SO LOGIC

Social Media Love Story for Brands

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