How entrepreneurs can work together with doctors to put patients first !

1. Putting Patients First – The role of
Digital Health

2. Where are the healthcare startup
success stories ?
• No Olas and Flipkarts in the digital
health world so far
• Practo has been richly funded, but
where’s the ROI for the investors ?
• Or for the patients and doctors ?
• No change in quality of medical care

3. Why health-tech startups fail so
often
• Techies in search of a problem to solve
• No doctors on their team
• Not enough understanding of unmet
clinical needs
• Want doctors to change their behaviour
and workflow
• Treat doctors as dinosaurs

4. Hope, hype and harm
• Engineers fall In love with the
newest shiny new object
• Doctors have burned their fingers in
the past – don’t trust engineers
• Think they don’t understand
anything about patient care

5. Doctor vs Engineer
Bridge the gap !
• Doctors are conservative – if it’s not
broken, why fix it ? Cannot afford to
experiment with our patients !
• Engineers want to break stuff and put it
apart again - but not at the expense of
patients !

7. The promise of digital health
startups
• Healthcare is broken
• Startups can improve existing
diagnostic, treatment, and monitoring
processes
• Help healthcare become more
accessible, available, affordable,
accurate, and personalized

9. The 4 Ds of medical device
innovation ( BETIC, IIT)
• Define unmet clinical needs
• Design prototypes in the MICE
lab
• Deliver to the bedside
• Deploy in the market

10. Entrepreneurs need to be empathetic

15. Pathography
HELP – www.healthlibrary.com

16. www.thebestmedicalcare.com

17. Doctors and startups!
Doctors can play 3 roles
• 1. As angel investors
• 2. As entrepreneurs
• 3. As customers