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Putting Patients First - what doctors expect from healthcare startups


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How entrepreneurs can work together with doctors to put patients first !

Published in: Health & Medicine
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Putting Patients First - what doctors expect from healthcare startups

  1. 1. Putting Patients First – The role of Digital Health
  2. 2. Where are the healthcare startup success stories ? • No Olas and Flipkarts in the digital health world so far • Practo has been richly funded, but where’s the ROI for the investors ? • Or for the patients and doctors ? • No change in quality of medical care
  3. 3. Why health-tech startups fail so often • Techies in search of a problem to solve • No doctors on their team • Not enough understanding of unmet clinical needs • Want doctors to change their behaviour and workflow • Treat doctors as dinosaurs
  4. 4. Hope, hype and harm • Engineers fall In love with the newest shiny new object • Doctors have burned their fingers in the past – don’t trust engineers • Think they don’t understand anything about patient care
  5. 5. Doctor vs Engineer Bridge the gap ! • Doctors are conservative – if it’s not broken, why fix it ? Cannot afford to experiment with our patients ! • Engineers want to break stuff and put it apart again - but not at the expense of patients !
  6. 6. The promise of digital health startups • Healthcare is broken • Startups can improve existing diagnostic, treatment, and monitoring processes • Help healthcare become more accessible, available, affordable, accurate, and personalized
  7. 7. The 4 Ds of medical device innovation ( BETIC, IIT) • Define unmet clinical needs • Design prototypes in the MICE lab • Deliver to the bedside • Deploy in the market
  8. 8. Entrepreneurs need to be empathetic
  9. 9. Pathography HELP –
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  11. 11. Doctors and startups! Doctors can play 3 roles • 1. As angel investors • 2. As entrepreneurs • 3. As customers