Forrester analyst John Rakowski and ManageEngine's Arun Balachandran, discusses how the right application performance management strategy can cement business success.

1. Maximize Your Application
Performance to Ensure Successful
Business Outcomes
September 9, 2014
John Rakowski
Analyst & Advisor
Forrester Research
Arun Balachandran
Sr. Marketing Analyst
ManageEngine

2. 2
Today’s Presenters
John Rakowski - Analyst & Advisor
John serves Infrastructure & Operations Professionals. He has
eight years of experience in the technology and consulting
industry, with certifications from Microsoft, VMware, Citrix, BMC,
and the Information Technology Infrastructure Library (ITIL). At
Forrester, his research focuses on service management strategy,
adoption, and implementation.
Arun Balachandran – Sr. Marketing Analyst
Arun is a senior marketing analyst at ManageEngine and
currently works for ManageEngine’s application performance
management solution. Arun is the author of application
performance management white papers such as Integrated
Performance Management for Physical, Virtual and Cloud
Infrastructure and Going Beyond Plain Virtualization
Monitoring. He has a masters degree in computer applications.

3. 3
Logistics for Today’s Webinar
Questions
• Log questions in the Questions panel
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• Questions will be addressed during the
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Event recording
• An archived version of the event
recording will be available at
www.ManageEngine.com/apm
Event presentation
• A PDF of the PowerPoint
presentation will be available

4. Maximize Your Application
Performance To Ensure Successful
Business Outcomes
John Rakowski
Analyst
September 9, 2014
@momskij

5. $840 Million!
Source: http://www.nationaljournal.com/health-care/obamacare-website-has-cost-840-million-20140730
© 2014 Forrester Research, Inc. Reproduction Prohibited 5

6. © 2014 Forrester Research, Inc. Reproduction Prohibited 6

7. £55
£22
£200,000!
© 2014 Forrester Research, Inc. Reproduction Prohibited 7

8. © 2014 Forrester Research, Inc. Reproduction Prohibited 8

9. Agenda
› Why Applications Are Central To
Business Success
› The Problems With Current
Application Performance
Management Approaches
› The Essentials Of Good Application
Performance Management
© 2014 Forrester Research, Inc. Reproduction Prohibited 9

10. Welcome To The Age Of The Customer
What it means:
Increasingly the catalyst
for success is the
application choices that
your company makes
2010 2012 2015 Beyond

11. Applications must engage customers
and employees

12. Software Delivery Is Becoming More Complex
Business Capability
Business Process
Business Service
Applications
Middleware and
Databases
Infrastructure
Network
Always On, Always Available,
Mobile, Contextually Aware,
Delivered At Moment Of Need,
Continuous Delivery
SAP, Oracle, Siebel, Citrix, VDI,
Mobile, Web
Non-Relational Data Stores,
Oracle, PaaS, WebSphere MQ,
Virtual, Cloud-Based, Appliances,
Converged Infrastructure
WAN/LAN Optimization, Virtual,
Intelligent Switching
Rising Expectations Rising Technical Complexity

13. Ensuring Application Performance Is
Paramount
Application Centric Monitoring Is A Must
› Monitor
› Analyze
› Automate
© 2014 Forrester Research, Inc. Reproduction Prohibited 13

14. Unfortunately today’s Application
Performance Management approaches are
not good enough!
© 2014 Forrester Research, Inc. Reproduction Prohibited 14

15. Agenda
›Why Applications Are Central To
Business Success
› The Problems With Current
Application Performance
Management Approaches
› The Essential Of Good Application
Performance Management
© 2014 Forrester Research, Inc. Reproduction Prohibited 15

16. The problems with current Application
Performance Management approaches
Tactical Fragmented
Production
focused
Performance
only
© 2014 Forrester Research, Inc. Reproduction Prohibited 16

17. Agenda
›Why Applications Are Central To
Business Success
› The Problems With Current
Application Performance
Management Approaches
› The Essential Of Good Application
Performance Management
© 2014 Forrester Research, Inc. Reproduction Prohibited 17

18. The essentials of good Application Performance
Management
Holistic
Situational
Awareness
Customer
Centric
Features
Collaboration
Analytics
© 2014 Forrester Research, Inc. Reproduction Prohibited 18

19. A holistic solution approach is essential
AANPM IANPM
End User Experience
Monitoring
Application Performance
Monitoring
Unified Infrastructure Monitoring
Network Performance Monitoring
© 2014 Forrester Research, Inc. Reproduction Prohibited 19

20. Customer centric monitoring features
Branch Office, Home,
Hotel, Transport
1. End user experience monitoring
VPN, Carrier, Internet
This app is
running
slow?
Synthetic versus real user monitoring
Synthetic = performance
Real user = availability
Think which applications you need to monitor?
Web, mobile, traditional enterprise
Beware of application changes with synthetic
monitoring
Integrate alerts into your help desk/service desk

21. Customer centric monitoring features
Branch Office, Home, Hotel,
Transport
2. Transaction tracing and code
analysis
VPN, Carrier, Internet
This app is
running
slow?
Quickly identify the root cause of performance
problems
Identify application dependencies from the
source through to the backend workload
Pinpoint coding issues
Understand the code base for your applications

22. Application Performance Management
solutions must enable collaboration
Left shift APM to solve DevOps (modern service delivery) challenges
Source: The Seven Habits Of Highly Effective DevOps, September 3rd, 2013
Monitoring is only
used here!
TOO
LATE!
© 2014 Forrester Research, Inc. Reproduction Prohibited 22

23. Application Performance Management solutions
must enable collaboration
Left shift APM to solve DevOps (modern service delivery) challenges
APM AT EACH STAGE OF THE APPLICATION LIFE-CYCLE
SITUATIONAL AWARENESS
APM =
Functional
Requirement
Monitoring needs
to be planned in
the design stage!
Source: The Seven Habits Of Highly Effective DevOps, September 3rd, 2013
Capacity
Requirements
Release
Planning
© 2014 Forrester Research, Inc. Reproduction Prohibited 23

24. Application Performance Management
solutions must enable collaboration
Focus on the right dashboards to show the right insight
Descriptive Perceptive
Outcome Dashboards
© 2014 Forrester Research, Inc. Reproduction Prohibited 24

25. Investing in analytics is a must
Turn ‘reactive’ into ‘proactive’ with analytics
Configuration
Statistical
Pattern
Event
Correlation
Textual
Pattern
Source: December 5, 2012, “Turn Big Data Inward With IT Analytics” Forrester report
Topological
© 2014 Forrester Research, Inc. Reproduction Prohibited 25

26. Recommendations
Audit the monitoring solutions in your
environment
 Eliminate duplication
Change the culture of APM
 Left shift from live
APM = the common language
Focus on customer centric monitoring
features and integration
© 2014 Forrester Research, Inc. Reproduction Prohibited 26

27. Thank you
John Rakowski
jrakowski@forrester.com
Twitter: @momskij

28. How a leading B2B company uses APM
to ensure optimal application delivery
in the cloud
Arun Balachandran
Sr. Product Marketing Analyst
ManageEngine

29. The Modern Business
Infrastructure
Application Management
Complexities – A typical use
case
The APM Strategy
Agenda

30. The Modern Business Infrastructure
 Complex business applications
 Dynamic, hybrid IT environments
 Physical, virtual, cloud entities
 High scalability
 Large end user base

31. A Typical Use Case
31
Application Management Complexities

32. 32
About ABC Inc.
SaaS-based applications
 Contact management
 Expense management apps

33. 33
Users of the Company Applications
Spread across multiple geographical locations
 SMBs
 Consumers
 SOHO
 Enterprises

34. 34
The Challenges for IT
 24x7 availability
 High performance
 Ensure great user experience
 Capacity planning

35. 35
Sample Application
Expense management application
 Used by mobile workforce
 Helps in compliance with
company policies on travel
expenditure
 Track travel expenses
 Client servicing costs
 Expense pattern of employees

36. 36
The complexity behind the ease of use
Complex interdependencies between application components
 N-tiered architecture
 Web tier
 Application tier
 Database tier

37. 37
Typical Application Architecture
 Database architecture
◦ Two database clusters work together to store data
◦ One master and one slave database server
 Five application servers cluster for backend jobs
 Three application servers as front end web servers
 Free node takes over on failure

38. 38
End User Problems
General issues reported by end users
 Slow applications
 Errors that corrupt data
 Previous problems recurring
 Improper response from L1 support
 Lower morale
 Productivity loss

39. 39
Issues in Application Delivery
 Lack of visibility into downtime
 Lack of actionable data
 High time to provision due to cost factors
 Virtual machine sprawl

40. The Management Strategy
40

41. 41
The Ideal Monitoring Strategy
Deep-dive application monitoring across physical, virtual
and cloud environments

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Application Performance Monitoring
Monitor a heterogeneous set of applications/components

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End User Experience Monitoring
 Measure user satisfaction
 Transaction tracing
 Slow transactions
 Database operations
 Application errors

44. ManageEngine Applications Manager www.manageengine.com/apm
44
The APM Solution Used

45. Download 30-day free trial
www.manageengine.com/apm
Thanks!
Contact: appmanager-support@manageengine.com
Live Demo: http://demo.appmanager.com
On Twitter: @mengine_apm

46. Q&A – Please Log Questions in the Questions Panel
46
Find out more about ManageEngine APM solutions
athttp://www.manageengine.com/APM