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Tourism Marketing

7 Ps of marketing

Tourism Marketing

  1. 1. DAVNEET KAUR(74) NEHA BAJAJ(80) MANSI JAIN(82) HARSHVARDHAN YADAV(102 ) TOURISM MARKETING
  2. 2. <ul><li>Marketing tourism products is different from most other products because what is being sold is consumption of an experience rather than a tangible product . The product is primarily service based .This means that costumer often walks away from the tourism offering with only a memory or experience . </li></ul>
  3. 3. 7 P’s of TOURISM
  4. 4. PRODUCT <ul><li>Defining and communicating the distinguishing characteristics of the product to consumers is the key to successful marketing. A tourism product consists of two components: </li></ul><ul><li>Attributes such as room, transport, conference facilities. </li></ul><ul><li>Benefits which are what the consumer achieves as a result of buying the product such as relaxation, learning and exploration . </li></ul>
  5. 5. PRICE <ul><li>The actual cost of providing the product </li></ul><ul><li>Industry standards </li></ul><ul><li>Profit Margin </li></ul><ul><li>Value for money </li></ul><ul><li>Image and standard </li></ul>
  6. 6. PLACE <ul><li>Distribution is concerned with how to get the product to the market.Two main categories of distribution are: </li></ul><ul><li>Direct Distribution means that company takes full control of taking the tourism product to the market. </li></ul><ul><li>In Indirect Distribution the company exercises less control over the process of reaching your market </li></ul>
  7. 7. PROMOTION <ul><li>The most important consideration to bear in mind while selecting communication channels and tools are: </li></ul><ul><li>What is the best type of communication channel to use that will reach target market? </li></ul><ul><li>What is the communication objective? </li></ul><ul><li>What is the most cost effective type of communication channel? </li></ul>
  8. 8. PROCESS <ul><li>There are different type of processes involved in running a tourism business for example administration, training, planning and strategizing, recruitment, distribution, purchasing and service delivery. It is important to ensure that these processes are planned and carried out properly so that operations run smoothly and problems are rectified quickly. </li></ul>
  9. 9. PEOPLE <ul><li>In tourism business service forms a large part of the product offering. Service invariably involves front line people and it is here that a tourism offering can really do well or fall miserably. It is extremely important to ensure that all staff dealing with the customers carry out excellent service delivery at all times. Due to the strength of word-of-mouth promotion in the tourism industry, service excellence is paramount. </li></ul>
  10. 10. PHYSICAL EVIDENCE <ul><li>The physical evidence of a tourism product refers to a range of more ‘tangible’ attributes of the operations. “Tangibalising” the product is a good way of giving positive and attractive hints or cues to potential customers with regard to the quality of the product. </li></ul>
  11. 13. Product <ul><li>Group tours for individuals </li></ul><ul><li>Indian tours </li></ul><ul><li>Special Interest tours </li></ul><ul><li>World Famous Tours </li></ul><ul><li>SOTC Sports abroad </li></ul><ul><li>SOTC Trade Fairs </li></ul><ul><li>SOTC Corporates </li></ul><ul><li>Bhara </li></ul>
  12. 14. Price Psychological Pricing Price Tour US $ 1899 per person Western Wonders of USA - 8 Days US $ 1499 per person Eastern Wonders of USA - 5 Days US $ 849 per person The Orient (Cost Saver) - 7 Days US $ 749 per person Singapore Surprise (Cost Saver) - 4 Days US $ 599 per person Malaysia Surprise (Cost Saver) - 5 Days US $ 549 per person Thailand Surprise (Cost Saver) - 5 Days US $ 3449 per person Ultimate USA - 16 Days US $ 1459 per person WEST COAST OF USA - 7 Days
  13. 15. PROMOTION <ul><li>SOTC uses conventional media channels –print media and tie-ups with tourism boardsand travel fairs – to reach its audience. </li></ul><ul><li>The company’s holiday bazaars – the Great Singapore Holiday Bazaar and the Great Malaysia Holiday Bazaar – held across India have drawn enthusiastic crowds. </li></ul><ul><li>Its brochures are designed with high quality production values, leaving nothing to guesswork or to fine-print clauses. Its quarterly newsletter, E-Brochure Let’s Go, is a veritable goldmine of information for customers, travel agents, business associates and loyalty programme members. </li></ul>
  14. 16. People <ul><li>Company Initiatives </li></ul><ul><li>SOTC has unwavering faith in the talent and growth potential of its team members. This is why; it has defined its Employee Value Proposition as 'Fellowship of Winners' </li></ul><ul><li>Management Development Programme (MDP) on the lines of a MBA program for senior executives </li></ul><ul><li>It focuses on training as an internal process of knowledge sharing </li></ul><ul><li>Potential Development Centres, where talent is identified, competence at all levels is monitored and each participant receives an unbiased developmental feedback based on the expected standards. </li></ul><ul><li>Customer Review </li></ul><ul><li>The spirit of the people working for SOTC is the saving grace </li></ul><ul><li>Tour Manager was experianced, co-operative and escorted us well </li></ul><ul><li>The desk executives in SOTC were dumber than a dodo and did not manage anything well </li></ul><ul><li>The service  is appallingly slow and requires endless follow up from the customer and the service staff is rude- they act like they are doing you a big favour by planning your holiday </li></ul><ul><li>Their staff has very low knowledge of the destinations they offer. They are clueless about the visa formalities. They hide information and will tell you the fine prints very late, mostly after you have some payments </li></ul>
  15. 17. Place <ul><li>Online </li></ul><ul><li>Holiday World Outlets </li></ul><ul><li>Sales Agents </li></ul><ul><li>Deliveries at Home </li></ul>
  16. 18. Physical Evidence <ul><li>LUCKNOW Call (0522) 4025401. 54 Hazratganj, Opp Barista, Lucknow 226001 </li></ul><ul><li>LUDHIANA Call (0161) 6575622/23, 6576622 M-3, 1st Flr., SCO. 137, Feroze Gandhi Market, Ludhiana- 141001 </li></ul><ul><li>NEW DELHI Connaught Place: Call (011) 23717777. 1st Floor, Alps Building, 56 Janpath Marg, New Delhi 110 001. </li></ul><ul><li>NEW DELHI Greater Kailash: Call (011) 40524068 / 69. M/55, Upper Ground Floor, M Block market, Greater Kailash - II, New Delhi 110048 </li></ul><ul><li>NOIDA Call (0120) 4242999. G – 41 / 42, 1st Floor, Sector 18, Noida 201 301. Fax: (95120) 2516785. </li></ul><ul><li>AGRA Call (0562) 4030505 / 06. Shop No. 25, Block No. 114, Upper Grd Flr., Sanjay Place, Agra 282002. </li></ul><ul><li>BAREILLY Saviks Travel Pvt. Ltd.,  A4 Butler Plaza, Civil Lines, Bareilly 243001. Tel : (0581) 2554021, 2571444 MB : 9927043140. Fax: (0581) 2554020 </li></ul><ul><li>CHANDIGARH SCO-411-412, 1St Floor Sector – 35C, Chandigarh – 160036 Ph: (0172) 6626222-26 Fax: (0172) 6623230    </li></ul><ul><li>FARIDABAD Call (0129) 2220701 / 2. 103,1st Flr Dashmesh Plaza, Opp. Thomson Press, Faridabad 121001. Fax.: (0129) 2220703. </li></ul><ul><li>GURGAON Call (0124) 4375222 / 225 Central Plaza, F-6, Golf Course Road, Sector 53, Gurgaon - 122 001 (Haryana) </li></ul>
  17. 19. <ul><li>Thank You!! </li></ul>Questions???

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