Socially Responsible Marketing

Socially Responsible Marketing ,[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object]

Socially Responsible Marketing (SRM) ,[object Object],[object Object],[object Object]

The Influence of Marketing on Society

The need for SRM ,[object Object]

Benefits of SRM ,[object Object],[object Object]

Benefits of SRM (cont’d…..) ,[object Object],[object Object],[object Object]

Benefits of SRM (cont’d…..) ,[object Object],[object Object]

Businesses practicing SRM Because Business can, therefore Business must.

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SAB Miller Beers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges for SRM ,[object Object],[object Object],[object Object],[object Object]

Challenges for SRM (cont’d) ,[object Object],[object Object]

Challenges for SRM (cont’d) ,[object Object],[object Object],[object Object]

Conclusions ,[object Object],[object Object]

“ It is prodigious the amount of good a man can do if he makes a business of it.” - Benjamin Franklin

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