SlideShare a Scribd company logo

Social Media Strategy for Entrepreneurial Journalism

•
•
Mandy Jenkins
Mandy Jenkins

A brief glance at tips for crafting a social media strategy aimed at journalism entrepreneurs. Presentation given 9/12/2013 for the New Media Women Entrepreneurs Summit at the National Press Club.

BusinessTechnology
1 of 24
Download to read offline
ü  Users here to follow topics and interests first ü  Fact paced, frenetic updates expected ü  Great for quick hits and updates ü  Largely public, less expectation of privacy   ü  Users here to follow pre-existing connections ü  Slower-paced, fewer posts ü  Great for longer posts and conversation ü  Large expectation of privacy  
The  Usual  Suspects   •  Fans/followers   •  Retweets/shares   •  Replies/comments   •  UGC  submissions   •  Reach   •  Klout  Score   Real  Indicators   •  Intended  audience  acquired   •  Reader  -­‐>  Customer   •  ConversaAons  generated   •  Reader  -­‐>  ParAcipant   •  New  sources  acquired   •  Gains  made  
Mandy Jenkins mjenkins@digitalfirstmedia.com @mjenkins mandyjenkins.com These slides & more at slideshare.net/mandyjenkins

Recommended

Bringing in Revenue
Bringing in RevenueBringing in Revenue
Bringing in RevenueJ-Lab
 
Tips on Running an E-Publishing Startup
Tips on Running an E-Publishing StartupTips on Running an E-Publishing Startup
Tips on Running an E-Publishing StartupJ-Lab
 
Raising Venture Capital for your Media Startup
Raising Venture Capital for your Media StartupRaising Venture Capital for your Media Startup
Raising Venture Capital for your Media StartupJ-Lab
 
10 Tools for New Media Women Entrepreneurs
10 Tools for New Media Women Entrepreneurs10 Tools for New Media Women Entrepreneurs
10 Tools for New Media Women EntrepreneursJody Brannon
 
Strategic Partnering for your Media Startup
Strategic Partnering for your Media StartupStrategic Partnering for your Media Startup
Strategic Partnering for your Media StartupJ-Lab
 
New Media Women Entrepreneurs Summit
New Media Women Entrepreneurs SummitNew Media Women Entrepreneurs Summit
New Media Women Entrepreneurs SummitJu-Don Roberts
 
Meeting Audiences Where they Are - Vanessa Fox
Meeting Audiences Where they Are - Vanessa FoxMeeting Audiences Where they Are - Vanessa Fox
Meeting Audiences Where they Are - Vanessa FoxJ-Lab
 
Funding a Media Startup Through Grants
Funding a Media Startup Through GrantsFunding a Media Startup Through Grants
Funding a Media Startup Through GrantsJ-Lab
 

Recommended

Bringing in Revenue
Bringing in RevenueBringing in Revenue
Bringing in RevenueJ-Lab
 
Tips on Running an E-Publishing Startup
Tips on Running an E-Publishing StartupTips on Running an E-Publishing Startup
Tips on Running an E-Publishing StartupJ-Lab
 
Raising Venture Capital for your Media Startup
Raising Venture Capital for your Media StartupRaising Venture Capital for your Media Startup
Raising Venture Capital for your Media StartupJ-Lab
 
10 Tools for New Media Women Entrepreneurs
10 Tools for New Media Women Entrepreneurs10 Tools for New Media Women Entrepreneurs
10 Tools for New Media Women EntrepreneursJody Brannon
 
Strategic Partnering for your Media Startup
Strategic Partnering for your Media StartupStrategic Partnering for your Media Startup
Strategic Partnering for your Media StartupJ-Lab
 
New Media Women Entrepreneurs Summit
New Media Women Entrepreneurs SummitNew Media Women Entrepreneurs Summit
New Media Women Entrepreneurs SummitJu-Don Roberts
 
Meeting Audiences Where they Are - Vanessa Fox
Meeting Audiences Where they Are - Vanessa FoxMeeting Audiences Where they Are - Vanessa Fox
Meeting Audiences Where they Are - Vanessa FoxJ-Lab
 
Funding a Media Startup Through Grants
Funding a Media Startup Through GrantsFunding a Media Startup Through Grants
Funding a Media Startup Through GrantsJ-Lab
 
Контрольная закупка
Контрольная закупкаКонтрольная закупка
Контрольная закупкаТвоя столица
 
Defense Ready Overview 10 09
Defense Ready Overview 10 09Defense Ready Overview 10 09
Defense Ready Overview 10 09garycirujales
 
Tinui10
Tinui10Tinui10
Tinui10Tinuischool
 
Gatos 3
Gatos 3Gatos 3
Gatos 3Francisco Saúca Blattner
 
E-mail and Encryption
E-mail and EncryptionE-mail and Encryption
E-mail and Encryptionhey4ndr3w
 
BAU - Sosyal Medya Reklamları Dersi
BAU - Sosyal Medya Reklamları DersiBAU - Sosyal Medya Reklamları Dersi
BAU - Sosyal Medya Reklamları DersiElvan Salman
 
One thing 24 july16
One thing 24 july16One thing 24 july16
One thing 24 july16SSMC
 
When they were young
When they were youngWhen they were young
When they were youngemmapolonio11
 
L'aneguet lleig
L'aneguet lleigL'aneguet lleig
L'aneguet lleigjordibm2
 
Branding and Social Media for Beat Reporters
Branding and Social Media for Beat ReportersBranding and Social Media for Beat Reporters
Branding and Social Media for Beat ReportersMandy Jenkins
 
False Teachings
False Teachings False Teachings
False Teachings SSMC
 
Sun welcome middleware_overview 0324101_bosnia
Sun welcome middleware_overview 0324101_bosniaSun welcome middleware_overview 0324101_bosnia
Sun welcome middleware_overview 0324101_bosniaOracle BH
 
Oracle tech fmw-05-idm-neum-16.04.2010
Oracle tech fmw-05-idm-neum-16.04.2010Oracle tech fmw-05-idm-neum-16.04.2010
Oracle tech fmw-05-idm-neum-16.04.2010Oracle BH
 
Changing media landscape 08022011
Changing media landscape 08022011Changing media landscape 08022011
Changing media landscape 08022011Worldcom Public Relations Group
 
Conservation Of Water
Conservation Of WaterConservation Of Water
Conservation Of Waterguest76406b9
 
Why you need DBxtra Report Software
Why you need DBxtra Report SoftwareWhy you need DBxtra Report Software
Why you need DBxtra Report SoftwareRudolf F. Vanek
 
Youth Empowerment through Art and Design
Youth Empowerment through Art and DesignYouth Empowerment through Art and Design
Youth Empowerment through Art and Designssssahmed
 
Láminas para el análisis de soluciones
Láminas para el análisis de solucionesLáminas para el análisis de soluciones
Láminas para el análisis de solucionesgobernar
 
Jehovah Jireh 22nd apr henry cheah
Jehovah Jireh 22nd apr henry cheahJehovah Jireh 22nd apr henry cheah
Jehovah Jireh 22nd apr henry cheahSSMC
 
Social Media Primer
Social Media PrimerSocial Media Primer
Social Media Primermpdean1
 
Pro Bono Week Presentation
Pro Bono Week PresentationPro Bono Week Presentation
Pro Bono Week PresentationMaxwellPR
 
120903 IMID social media presentation
120903 IMID social media presentation120903 IMID social media presentation
120903 IMID social media presentationGed Carroll
 

More Related Content

Viewers also liked

Defense Ready Overview 10 09
Defense Ready Overview 10 09Defense Ready Overview 10 09
Defense Ready Overview 10 09garycirujales
 
E-mail and Encryption
E-mail and EncryptionE-mail and Encryption
E-mail and Encryptionhey4ndr3w
 
BAU - Sosyal Medya Reklamları Dersi
BAU - Sosyal Medya Reklamları DersiBAU - Sosyal Medya Reklamları Dersi
BAU - Sosyal Medya Reklamları DersiElvan Salman
 
One thing 24 july16
One thing 24 july16One thing 24 july16
One thing 24 july16SSMC
 
When they were young
When they were youngWhen they were young
When they were youngemmapolonio11
 
L'aneguet lleig
L'aneguet lleigL'aneguet lleig
L'aneguet lleigjordibm2
 
Branding and Social Media for Beat Reporters
Branding and Social Media for Beat ReportersBranding and Social Media for Beat Reporters
Branding and Social Media for Beat ReportersMandy Jenkins
 
False Teachings
False Teachings False Teachings
False Teachings SSMC
 
Sun welcome middleware_overview 0324101_bosnia
Sun welcome middleware_overview 0324101_bosniaSun welcome middleware_overview 0324101_bosnia
Sun welcome middleware_overview 0324101_bosniaOracle BH
 
Oracle tech fmw-05-idm-neum-16.04.2010
Oracle tech fmw-05-idm-neum-16.04.2010Oracle tech fmw-05-idm-neum-16.04.2010
Oracle tech fmw-05-idm-neum-16.04.2010Oracle BH
 
Conservation Of Water
Conservation Of WaterConservation Of Water
Conservation Of Waterguest76406b9
 
Why you need DBxtra Report Software
Why you need DBxtra Report SoftwareWhy you need DBxtra Report Software
Why you need DBxtra Report SoftwareRudolf F. Vanek
 
Youth Empowerment through Art and Design
Youth Empowerment through Art and DesignYouth Empowerment through Art and Design
Youth Empowerment through Art and Designssssahmed
 
Láminas para el análisis de soluciones
Láminas para el análisis de solucionesLáminas para el análisis de soluciones
Láminas para el análisis de solucionesgobernar
 
Jehovah Jireh 22nd apr henry cheah
Jehovah Jireh 22nd apr henry cheahJehovah Jireh 22nd apr henry cheah
Jehovah Jireh 22nd apr henry cheahSSMC
 

Viewers also liked (19)

Контрольная закупка
Контрольная закупкаКонтрольная закупка
Контрольная закупка
 
Defense Ready Overview 10 09
Defense Ready Overview 10 09Defense Ready Overview 10 09
Defense Ready Overview 10 09
 
Tinui10
Tinui10Tinui10
Tinui10
 
Gatos 3
Gatos 3Gatos 3
Gatos 3
 
E-mail and Encryption
E-mail and EncryptionE-mail and Encryption
E-mail and Encryption
 
BAU - Sosyal Medya Reklamları Dersi
BAU - Sosyal Medya Reklamları DersiBAU - Sosyal Medya Reklamları Dersi
BAU - Sosyal Medya Reklamları Dersi
 
One thing 24 july16
One thing 24 july16One thing 24 july16
One thing 24 july16
 
When they were young
When they were youngWhen they were young
When they were young
 
L'aneguet lleig
L'aneguet lleigL'aneguet lleig
L'aneguet lleig
 
Branding and Social Media for Beat Reporters
Branding and Social Media for Beat ReportersBranding and Social Media for Beat Reporters
Branding and Social Media for Beat Reporters
 
False Teachings
False Teachings False Teachings
False Teachings
 
Sun welcome middleware_overview 0324101_bosnia
Sun welcome middleware_overview 0324101_bosniaSun welcome middleware_overview 0324101_bosnia
Sun welcome middleware_overview 0324101_bosnia
 
Oracle tech fmw-05-idm-neum-16.04.2010
Oracle tech fmw-05-idm-neum-16.04.2010Oracle tech fmw-05-idm-neum-16.04.2010
Oracle tech fmw-05-idm-neum-16.04.2010
 
Changing media landscape 08022011
Changing media landscape 08022011Changing media landscape 08022011
Changing media landscape 08022011
 
Conservation Of Water
Conservation Of WaterConservation Of Water
Conservation Of Water
 
Why you need DBxtra Report Software
Why you need DBxtra Report SoftwareWhy you need DBxtra Report Software
Why you need DBxtra Report Software
 
Youth Empowerment through Art and Design
Youth Empowerment through Art and DesignYouth Empowerment through Art and Design
Youth Empowerment through Art and Design
 
Láminas para el análisis de soluciones
Láminas para el análisis de solucionesLáminas para el análisis de soluciones
Láminas para el análisis de soluciones
 
Jehovah Jireh 22nd apr henry cheah
Jehovah Jireh 22nd apr henry cheahJehovah Jireh 22nd apr henry cheah
Jehovah Jireh 22nd apr henry cheah
 

Similar to Social Media Strategy for Entrepreneurial Journalism

Social Media Primer
Social Media PrimerSocial Media Primer
Social Media Primermpdean1
 
Pro Bono Week Presentation
Pro Bono Week PresentationPro Bono Week Presentation
Pro Bono Week PresentationMaxwellPR
 
120903 IMID social media presentation
120903 IMID social media presentation120903 IMID social media presentation
120903 IMID social media presentationGed Carroll
 
Building an Online Community, APSMA, March 2014
Building an Online Community, APSMA, March 2014Building an Online Community, APSMA, March 2014
Building an Online Community, APSMA, March 2014Nicole Jensen
 
Am I Doing Social Media Right? Maximizing Your Social Media for Personal Bran...
Am I Doing Social Media Right? Maximizing Your Social Media for Personal Bran...Am I Doing Social Media Right? Maximizing Your Social Media for Personal Bran...
Am I Doing Social Media Right? Maximizing Your Social Media for Personal Bran...News Leaders Association's NewsTrain
 
Building Relationships Through Social Media
Building Relationships Through Social MediaBuilding Relationships Through Social Media
Building Relationships Through Social MediaPaul Stonier
 
Imedia Final 7ques
Imedia Final 7quesImedia Final 7ques
Imedia Final 7quesColton Perry
 
Maximize Your Social Media: Branding and Journalism
Maximize Your Social Media: Branding and JournalismMaximize Your Social Media: Branding and Journalism
Maximize Your Social Media: Branding and JournalismMandy Jenkins
 
Persuasive Design Patterns—Design experiences that enhance and align with mot...
Persuasive Design Patterns—Design experiences that enhance and align with mot...Persuasive Design Patterns—Design experiences that enhance and align with mot...
Persuasive Design Patterns—Design experiences that enhance and align with mot...Jenny Shen
 
Engaging Members Through Social Media
Engaging Members Through Social MediaEngaging Members Through Social Media
Engaging Members Through Social MediaLabatt Food Service
 
Seeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual MarketingSeeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual MarketingSociality Squared
 
The Social Selling Playbook
The Social Selling PlaybookThe Social Selling Playbook
The Social Selling PlaybookJeff Gibb
 
Video & Social Media Marketing Intensive
Video & Social Media Marketing IntensiveVideo & Social Media Marketing Intensive
Video & Social Media Marketing IntensiveHans Mundahl
 
Social Media Analytics: Purpose, Process and Pitfalls
Social Media Analytics: Purpose, Process and PitfallsSocial Media Analytics: Purpose, Process and Pitfalls
Social Media Analytics: Purpose, Process and PitfallsMuhammad Karim
 
Blogger-outreach-for-pr-pros
Blogger-outreach-for-pr-prosBlogger-outreach-for-pr-pros
Blogger-outreach-for-pr-prosHugh Anderson
 
Georgetown - Lessons in Funding from a Startup CEO
Georgetown - Lessons in Funding from a Startup CEOGeorgetown - Lessons in Funding from a Startup CEO
Georgetown - Lessons in Funding from a Startup CEOMike Malloy
 

Similar to Social Media Strategy for Entrepreneurial Journalism (20)

Social Media Primer
Social Media PrimerSocial Media Primer
Social Media Primer
 
Pro Bono Week Presentation
Pro Bono Week PresentationPro Bono Week Presentation
Pro Bono Week Presentation
 
120903 IMID social media presentation
120903 IMID social media presentation120903 IMID social media presentation
120903 IMID social media presentation
 
Building an Online Community, APSMA, March 2014
Building an Online Community, APSMA, March 2014Building an Online Community, APSMA, March 2014
Building an Online Community, APSMA, March 2014
 
Am I Doing Social Media Right? Maximizing Your Social Media for Personal Bran...
Am I Doing Social Media Right? Maximizing Your Social Media for Personal Bran...Am I Doing Social Media Right? Maximizing Your Social Media for Personal Bran...
Am I Doing Social Media Right? Maximizing Your Social Media for Personal Bran...
 
Building Relationships Through Social Media
Building Relationships Through Social MediaBuilding Relationships Through Social Media
Building Relationships Through Social Media
 
Imedia Final 7ques
Imedia Final 7quesImedia Final 7ques
Imedia Final 7ques
 
Maximize Your Social Media: Branding and Journalism
Maximize Your Social Media: Branding and JournalismMaximize Your Social Media: Branding and Journalism
Maximize Your Social Media: Branding and Journalism
 
Attention - The Currency of Social Media
Attention - The Currency of Social MediaAttention - The Currency of Social Media
Attention - The Currency of Social Media
 
Persuasive Design Patterns—Design experiences that enhance and align with mot...
Persuasive Design Patterns—Design experiences that enhance and align with mot...Persuasive Design Patterns—Design experiences that enhance and align with mot...
Persuasive Design Patterns—Design experiences that enhance and align with mot...
 
Engaging Members Through Social Media
Engaging Members Through Social MediaEngaging Members Through Social Media
Engaging Members Through Social Media
 
Social Media Training
Social Media TrainingSocial Media Training
Social Media Training
 
Seeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual MarketingSeeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual Marketing
 
Social media-overview
Social media-overviewSocial media-overview
Social media-overview
 
The Social Selling Playbook
The Social Selling PlaybookThe Social Selling Playbook
The Social Selling Playbook
 
Video & Social Media Marketing Intensive
Video & Social Media Marketing IntensiveVideo & Social Media Marketing Intensive
Video & Social Media Marketing Intensive
 
Social Media Analytics: Purpose, Process and Pitfalls
Social Media Analytics: Purpose, Process and PitfallsSocial Media Analytics: Purpose, Process and Pitfalls
Social Media Analytics: Purpose, Process and Pitfalls
 
Blogger-outreach-for-pr-pros
Blogger-outreach-for-pr-prosBlogger-outreach-for-pr-pros
Blogger-outreach-for-pr-pros
 
Socia media workshop
Socia media workshopSocia media workshop
Socia media workshop
 
Georgetown - Lessons in Funding from a Startup CEO
Georgetown - Lessons in Funding from a Startup CEOGeorgetown - Lessons in Funding from a Startup CEO
Georgetown - Lessons in Funding from a Startup CEO
 

More from Mandy Jenkins

Entering the Freelance life as a Leader
Entering the Freelance life as a LeaderEntering the Freelance life as a Leader
Entering the Freelance life as a LeaderMandy Jenkins
 
Verification 101 with Storyful
Verification 101 with StoryfulVerification 101 with Storyful
Verification 101 with StoryfulMandy Jenkins
 
Breaking News and Social Verification - #ONACamp
Breaking News and Social Verification - #ONACampBreaking News and Social Verification - #ONACamp
Breaking News and Social Verification - #ONACampMandy Jenkins
 
Social Media for Newsgathering
Social Media for NewsgatheringSocial Media for Newsgathering
Social Media for NewsgatheringMandy Jenkins
 
How Social Media is Shaping Business
How Social Media is Shaping BusinessHow Social Media is Shaping Business
How Social Media is Shaping BusinessMandy Jenkins
 
Social Media for NGOs and Non-profits
Social Media for NGOs and Non-profitsSocial Media for NGOs and Non-profits
Social Media for NGOs and Non-profitsMandy Jenkins
 
How Social Media is Changing Journalism
How Social Media is Changing JournalismHow Social Media is Changing Journalism
How Social Media is Changing JournalismMandy Jenkins
 
How Digital Has Changed News, Leadership and Our Paths to Greatness
How Digital Has Changed News, Leadership and Our Paths to GreatnessHow Digital Has Changed News, Leadership and Our Paths to Greatness
How Digital Has Changed News, Leadership and Our Paths to GreatnessMandy Jenkins
 
Crowdsourcing for Journalism: KipCamp 2014
Crowdsourcing for Journalism: KipCamp 2014Crowdsourcing for Journalism: KipCamp 2014
Crowdsourcing for Journalism: KipCamp 2014Mandy Jenkins
 
Social Media for Investigations from NICAR14
Social Media for Investigations from NICAR14Social Media for Investigations from NICAR14
Social Media for Investigations from NICAR14Mandy Jenkins
 
Social Media for Investigations Tools
Social Media for Investigations ToolsSocial Media for Investigations Tools
Social Media for Investigations ToolsMandy Jenkins
 
Social Media for Investigations Tools
Social Media for Investigations ToolsSocial Media for Investigations Tools
Social Media for Investigations ToolsMandy Jenkins
 
Maximizing your Social Media Tips
Maximizing your Social Media TipsMaximizing your Social Media Tips
Maximizing your Social Media TipsMandy Jenkins
 
Visual Social Media Tools
Visual Social Media ToolsVisual Social Media Tools
Visual Social Media ToolsMandy Jenkins
 
Crowdsourcing, Searching Social Media and Curation Resource List
Crowdsourcing, Searching Social Media and Curation Resource ListCrowdsourcing, Searching Social Media and Curation Resource List
Crowdsourcing, Searching Social Media and Curation Resource ListMandy Jenkins
 
Social Media Strategy & Branding Resource List
Social Media Strategy & Branding Resource ListSocial Media Strategy & Branding Resource List
Social Media Strategy & Branding Resource ListMandy Jenkins
 
Mobile Tools for Journalism
Mobile Tools for JournalismMobile Tools for Journalism
Mobile Tools for JournalismMandy Jenkins
 
Tap Into the Crowd: Searching & Crowdsourcing for Journalists
Tap Into the Crowd: Searching & Crowdsourcing for JournalistsTap Into the Crowd: Searching & Crowdsourcing for Journalists
Tap Into the Crowd: Searching & Crowdsourcing for JournalistsMandy Jenkins
 
Social Tools: Social search, verification, crowdsourcing and curation
Social Tools: Social search, verification, crowdsourcing and curationSocial Tools: Social search, verification, crowdsourcing and curation
Social Tools: Social search, verification, crowdsourcing and curationMandy Jenkins
 
Social Media Search and Verification
Social Media Search and VerificationSocial Media Search and Verification
Social Media Search and VerificationMandy Jenkins
 

More from Mandy Jenkins (20)

Entering the Freelance life as a Leader
Entering the Freelance life as a LeaderEntering the Freelance life as a Leader
Entering the Freelance life as a Leader
 
Verification 101 with Storyful
Verification 101 with StoryfulVerification 101 with Storyful
Verification 101 with Storyful
 
Breaking News and Social Verification - #ONACamp
Breaking News and Social Verification - #ONACampBreaking News and Social Verification - #ONACamp
Breaking News and Social Verification - #ONACamp
 
Social Media for Newsgathering
Social Media for NewsgatheringSocial Media for Newsgathering
Social Media for Newsgathering
 
How Social Media is Shaping Business
How Social Media is Shaping BusinessHow Social Media is Shaping Business
How Social Media is Shaping Business
 
Social Media for NGOs and Non-profits
Social Media for NGOs and Non-profitsSocial Media for NGOs and Non-profits
Social Media for NGOs and Non-profits
 
How Social Media is Changing Journalism
How Social Media is Changing JournalismHow Social Media is Changing Journalism
How Social Media is Changing Journalism
 
How Digital Has Changed News, Leadership and Our Paths to Greatness
How Digital Has Changed News, Leadership and Our Paths to GreatnessHow Digital Has Changed News, Leadership and Our Paths to Greatness
How Digital Has Changed News, Leadership and Our Paths to Greatness
 
Crowdsourcing for Journalism: KipCamp 2014
Crowdsourcing for Journalism: KipCamp 2014Crowdsourcing for Journalism: KipCamp 2014
Crowdsourcing for Journalism: KipCamp 2014
 
Social Media for Investigations from NICAR14
Social Media for Investigations from NICAR14Social Media for Investigations from NICAR14
Social Media for Investigations from NICAR14
 
Social Media for Investigations Tools
Social Media for Investigations ToolsSocial Media for Investigations Tools
Social Media for Investigations Tools
 
Social Media for Investigations Tools
Social Media for Investigations ToolsSocial Media for Investigations Tools
Social Media for Investigations Tools
 
Maximizing your Social Media Tips
Maximizing your Social Media TipsMaximizing your Social Media Tips
Maximizing your Social Media Tips
 
Visual Social Media Tools
Visual Social Media ToolsVisual Social Media Tools
Visual Social Media Tools
 
Crowdsourcing, Searching Social Media and Curation Resource List
Crowdsourcing, Searching Social Media and Curation Resource ListCrowdsourcing, Searching Social Media and Curation Resource List
Crowdsourcing, Searching Social Media and Curation Resource List
 
Social Media Strategy & Branding Resource List
Social Media Strategy & Branding Resource ListSocial Media Strategy & Branding Resource List
Social Media Strategy & Branding Resource List
 
Mobile Tools for Journalism
Mobile Tools for JournalismMobile Tools for Journalism
Mobile Tools for Journalism
 
Tap Into the Crowd: Searching & Crowdsourcing for Journalists
Tap Into the Crowd: Searching & Crowdsourcing for JournalistsTap Into the Crowd: Searching & Crowdsourcing for Journalists
Tap Into the Crowd: Searching & Crowdsourcing for Journalists
 
Social Tools: Social search, verification, crowdsourcing and curation
Social Tools: Social search, verification, crowdsourcing and curationSocial Tools: Social search, verification, crowdsourcing and curation
Social Tools: Social search, verification, crowdsourcing and curation
 
Social Media Search and Verification
Social Media Search and VerificationSocial Media Search and Verification
Social Media Search and Verification
 

Recently uploaded

IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024Matteo Carbone
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 

Recently uploaded (20)

IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 

Social Media Strategy for Entrepreneurial Journalism

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. ü  Users here to follow topics and interests first ü  Fact paced, frenetic updates expected ü  Great for quick hits and updates ü  Largely public, less expectation of privacy   ü  Users here to follow pre-existing connections ü  Slower-paced, fewer posts ü  Great for longer posts and conversation ü  Large expectation of privacy  
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. The  Usual  Suspects   •  Fans/followers   •  Retweets/shares   •  Replies/comments   •  UGC  submissions   •  Reach   •  Klout  Score   Real  Indicators   •  Intended  audience  acquired   •  Reader  -­‐>  Customer   •  ConversaAons  generated   •  Reader  -­‐>  ParAcipant   •  New  sources  acquired   •  Gains  made  
  • 22.
  • 23.