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Manuel P. Nappo, lic. oec. HSG, Leiter Center Digital Business HWZ
EVERY BUSINESS
WILL BECOME
A DIGITAL BUSINESS
2
EVERY BUSINESS
IS
A DIGITAL BUSINESS
BAD NEWS
3
DIGITAL IS LIKE WATER
4
A DARTH CENTERED APPROACH IS NEEDED
5
KIDDING… USER CENTERED. WHAT ELSE…?
6
BECAUSE THE USER HAS THE POWER
7
MORE THAN EVER BEFORE
8
BACK TO OUR MODEL
9
Technology
10
The innovation speed is becoming exponential
TECH IS SPEED
11
TECH IS THE BACKBONE OF BUSINESS
12
AND MOBILE IS THE NEW BLACK
13
BUT…
14
DIGITAL BUSINESS IS LIKE WILD WEST
16
NO ONE IS SAFE
17
Old

Disruption
DIGITAL

Disruption
1/10th

Costs
10x

Innovators
100x

Power
18
REASONS WHY COMPANIES FAIL
19
WAYS HOW COMPANIES REACT
20
21
22
CULTURE IS THE MAGIC OF THE UNICORNS
23
THIS IS CULTURE. BUT NOT ALONE
24
THIS TOO. BUT ALSO NOT ALONE
25
A FUN VIEW ON CULTURE
26
THIS IS CULTURE
27
HOW DO WE GET THERE?
28
HOW DO WE BECOME DIGITAL LEADERS?
29
GOOD NEWS
30
YOU CAN CHOOSE
31
BUILD NETWORKS
FIRSTCLASS USER EXPERIENCE ÜBER ALLEs
PROMOTE A COLLABORATIVE ENVIRONMENT
See the BIG PICTURE, but FOCUS
The best DEFENSE is a great ofFENsE
Credit where credit is due
Never underestimate new or small players
LESS ”YES, BUT..” MORE ”YEAH, WHY NOT”
Stay curious
HWZ Digital Leaders Manifesto 2.0
32
www.about.me/mpn
www.hwzdigital.ch
LOOKING FORWARD TO HEARING FROM YOU

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