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m.Paani
Social Gamification
Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.
m.Paani
• In many third world
countries, many people
lack clean drinkable water,
while others walk over 4
hours everyday to get
clean water for the
villages.
m.Paani
• A billion people in this
world (that’s 1/7th of the
world) do not have access
to clean water, with 2.2M
of them dying every year
due to water-related
diseases.
m.Paani
• The crazy thing is, people
in these third world
countries own mobile
phones. In fact, more
people own mobile phones
than toilets.
m.Paani
• m.Paani implements a very
innovative loyalty program,
where by purchasing mobile
credits from sponsoring
companies, individuals earn
points towards sanitization
products or water-related
infrastructure for the entire
village.
m.Paani
• m.Paani is the first loyalty & data
company focused on the mass-
market consumer. Their mobile-
based coalition loyalty program
allows members to be rewarded for
their shopping at kirana and other
local stores and on talktime while
rewarded with gifts that are
aspirational and help save money.
m.Paani
• M.Paani, conceived in 2012, designs and
implements mobile-based loyalty
programmes for underserved
communities by connecting their spends
to important loyalty points which they
can collect, share and ultimately redeem
for life-changing development rewards in
areas such as education, healthcare, safe
water, energy.
m.paani - Social gamification - Manu Melwin Joy
m.paani - Social gamification - Manu Melwin Joy

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m.paani - Social gamification - Manu Melwin Joy

  • 2. Prepared By Manu Melwin Joy Assistant Professor SCMS School of Technology and Management Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
  • 3. m.Paani • In many third world countries, many people lack clean drinkable water, while others walk over 4 hours everyday to get clean water for the villages.
  • 4. m.Paani • A billion people in this world (that’s 1/7th of the world) do not have access to clean water, with 2.2M of them dying every year due to water-related diseases.
  • 5. m.Paani • The crazy thing is, people in these third world countries own mobile phones. In fact, more people own mobile phones than toilets.
  • 6. m.Paani • m.Paani implements a very innovative loyalty program, where by purchasing mobile credits from sponsoring companies, individuals earn points towards sanitization products or water-related infrastructure for the entire village.
  • 7.
  • 8. m.Paani • m.Paani is the first loyalty & data company focused on the mass- market consumer. Their mobile- based coalition loyalty program allows members to be rewarded for their shopping at kirana and other local stores and on talktime while rewarded with gifts that are aspirational and help save money.
  • 9.
  • 10.
  • 11. m.Paani • M.Paani, conceived in 2012, designs and implements mobile-based loyalty programmes for underserved communities by connecting their spends to important loyalty points which they can collect, share and ultimately redeem for life-changing development rewards in areas such as education, healthcare, safe water, energy.