Pocari sweet case study -Gamification in customer engagement - Manu Melwin Joy

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Japanese soft drink Pocari Sweat launched an electrolyte drink in Indonesia with a game called Ionopolis. Over 94,000 signed up to defeat comic book monsters who wanted to dehydrate a city.

Education

Pocari Sweet Case Study
Gamification in Customer Engagement

Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.

IONOPOLIS
• Japanese soft drink
Pocari Sweat launched
an electrolyte drink in
Indonesia with a game
called Ionopolis.

IONOPOLIS
• Over 94,000 signed up to
defeat comic book
monsters who wanted to
dehydrate a city.

IONOPOLIS
• Players shared updates,
checked out locations on
Foursquare and were
rewarded for buying
drinks with in-game
benefits.

IONOPOLIS
• They can also post status
updates on Facebook or
Twitter, and check into
specific locations on
Foursquare to perform
certain tasks.

Pocari sweet case study -Gamification in customer engagement - Manu Melwin Joy

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