1. SOCIAL MEDIA: WHAT IS IT & HOW DOES IT
MATTER?
Image By fredcavazza; CC BY-NC-SA 2.0
College & Community Mini-conference: Partners In
Service
July 17, 2009
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2. YOU ARE A PART OF
THIS!
Image By luc legay; CC BY-NC-SA 2.0
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3. LET’S HAVE A SHOW OF HANDS!
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4. LET’S HAVE A SHOW OF HANDS!
• Familiarity with social media
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5. LET’S HAVE A SHOW OF HANDS!
• Familiarity with social media
• Presence/participation in social media
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6. WHAT IS SOCIAL

7. Social Media: Tools
that help you
Connect, Converse,
Create content, build
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8. WHY DOES IT
MATTER?

9. REASON #1: AUDIENCE
2/3 of world Internet
population visits social
network or blogging
site.
Source: Global Faces and Networked Spaces, Nielsen, 2009
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10. work and
REASON of#2: ACCESSby 566%
Figure 3: The total amount time spent on Facebook increased
over 3x
et growth
only half
e social
e time
rks is also
e globally
ecember
the same
of time
y’ sites
utes; and Source: Nielsen Online, Global Index, December 2007 – December 2008
6% – from 1
‘Global’ refers to AU, BR, CH, DE, ES, FR, IT, UK & USA only
. Facebook’s
he ninth Figure 4: Switzerland has seen the greatest increase in share of time
d having accounted for by Member Community websites
person
ongst the Member Community
8 Member Community Relative Change
Country

11. REASON #3: MOBILITY
Social Networking is Figure 15: Social networks have the greatest mobile web reach in the UK
and US
Off
n Japan shows, the increasing
y of social networks has
n increasing demand to access
the move. Mobile is a natural fit
networks, as consumers are
onnecting with friends via
alls and text. Using the phone
social networks doesn’t require
ange in consumer mindset.
ers access social networks on
bile through three primary
y browsing over mobile Web,
downloaded applications and
text-messaging).
e web users have the greatest
ty to visit a social network
heir handset with 23% of them
n people) doing so, compared to
he US (10.6 million people). The
of people doing so are a big
on last year – 249% in the UK
% in the US.
Source: Nielsen Online, Mobile Media View, Q4 2008. E.g. 23% of UK Mobile Web users (1.96 million people)
popular social networks via visited a social network through their mobile phone in Q4 08
ops tend to be the most popular
e too. Facebook is the most
n five of the six countries where 9

12. REASON #4: ONLINE
DONORS
Online gifts in 2008
increased 43% over
2007, with total
dollars raised online
increasing 26%.
Source: NTEN’s 2009 eNonprofit Benchmarks Study as reported on Elainegantzwright’s Blog
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13. REASON #6: PRICE IS RIGHT
Image By Leo Reynolds; CC BY-NC-SA 2.0
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14. REASON #7:
Leverage
the power
of word-
of-mouth
exponential
ly.
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15. SUCCESS STORIES: TWITTER
Twestival raised over
$250,000 for
charity:water, a non-
profit organization
bringing clean, safe
drinking water to
people in developing
nations.
Source: Telegraph.co.uk
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16. WHY TWITTER WORKS
• Twitter’sviral, real-time nature allows for a
fast (and relatively low-cost) way to raise
funds.
• Hashtags make it easy to search and identify
a particular trend.
• Easy to set up follower-challenges.
• Fun way to engage with potential donors.
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17. SUCCESS STORIES:
Humane Society on Facebook
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18. POINTS TO PONDER
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19. POINTS TO PONDER
• Strategize
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20. POINTS TO PONDER
• Strategize
• Listen
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21. POINTS TO PONDER
• Strategize
• Listen
• Participate/Commit/Get involved
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22. POINTS TO PONDER
• Strategize
• Listen
• Participate/Commit/Get involved
• Be authentic, be you.
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23. POINTS TO PONDER
• Strategize
• Listen
• Participate/Commit/Get involved
• Be authentic, be you.
• Think long-term
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24. CONNECT WITH ME
Email:
vidya@digitalsparx.com
Tel: 210.381.0043
Twitter: mapetite
Facebook: mapetite13
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