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TITLE: GARDENIA
PREPARED BY: MAR
PRERARED FOR: MISS MARDZIAH BINTI MOHD ISA
INTRODUCTION
• Gardenia Bakeries (KL) Sdn Bhd (GBKL) is a subsidiary
of a food listed company, QAF Ltd, who also operates
...
COMPANY PROFILE
• In 1969, an American named Horatio Sye Slocumm was sent
by International Executive Service Corporation (...
THE GARDENIA BAKERIES (KL)
Sdn Bhd OWNER
• Name: Tan Sri Syed Mokhtar Shah
bin Syed Nor Al-Bukhary
• The richest Bumiputra...
Halal Committee chart in Gardenia
• As an added measure to control and safeguard
our Halal status.
• we have appointed an Independent Syariah
Advisor whom G...
ADVERTISEMENT YEAR 1986
THE CORE ACTIVITIES
• Gardenia has been actively involved in charitable causes.
Everyday, Gardenia delivers complimentary ...
Dardenia With NADI
MARKETING
Price:-
•Price of Gardenia products is from
RM 0.90 => RM 4.50
Product:-
There many type of
product in Gardenia.
• European Cottage
• Low Fat Fibremeal
Range
• Toast’em
• Twiggies
• Del...
Promotion:-
Place:-
Packaging and Branding:-
CONCLUSION
Eat Healthy, Stay Healthy
• Eating healthy doesn't mean you have to say “goodbye” to
foods like nasi lemak, mee...
REFERRENCES
• http://gardenia.com.my/wordpress/?p=152
• http://www.gardenia.com.my/articles/2706E.html
• http://www.garden...
THANK YOU!
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Gardenia Profile

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Gardenia Profile

  1. 1. TITLE: GARDENIA PREPARED BY: MAR PRERARED FOR: MISS MARDZIAH BINTI MOHD ISA
  2. 2. INTRODUCTION • Gardenia Bakeries (KL) Sdn Bhd (GBKL) is a subsidiary of a food listed company, QAF Ltd, who also operates Gardenia Singapore, Gardenia Philippines and will soon be opening Gardenia bakery in Fujian, China.
  3. 3. COMPANY PROFILE • In 1969, an American named Horatio Sye Slocumm was sent by International Executive Service Corporation (IESC) to East Malaysia to start a bakery. Mr. Slocumm brought with 35 years of baking experience with one of America’s leading chain of bakeries. Gardenia was born. • Gardenia Bakeries (KL) Sdn Bhd rolled the first loaf of bread off its line in 1986. Within four short years, it became the bread market leader with an astounding 99 percent brand recall rate and 80 percent top-of-mind recall. • Gardenia’s range of products grew and evolved through the years, becoming better and better with each step. Leveraging on its brand strength, gardenia now produces a variety of baked products to satisty consumers’ demands.
  4. 4. THE GARDENIA BAKERIES (KL) Sdn Bhd OWNER • Name: Tan Sri Syed Mokhtar Shah bin Syed Nor Al-Bukhary • The richest Bumiputra corporate figure in Malaysia. With involvement in diversified business areas which include transportation and logistics,plantations, property development, defense and armory as well as engineering and power generation, he has a net worth estimated to be US$2.90 billion according to Forbes, making him the 8th richest Malaysian.
  5. 5. Halal Committee chart in Gardenia
  6. 6. • As an added measure to control and safeguard our Halal status. • we have appointed an Independent Syariah Advisor whom Gardenia could refer to in ‘syariah’ related matters
  7. 7. ADVERTISEMENT YEAR 1986
  8. 8. THE CORE ACTIVITIES • Gardenia has been actively involved in charitable causes. Everyday, Gardenia delivers complimentary fresh bread to over 61 charitable organizations like old folks homes, orphanages and centres for the disabled, eight of which have been on Gardenia’s delivery list since 1991. Collaboration With NADI • As a responsible corporate citizen, we at Gardenia are doing our part to help fight the obesity epidemic in Malaysia. We are working closely with the National Diabetes Institute (NADI) on the “Fight Against Diabetes” programme, a major educational drive to bring public awareness on the prevention and management of diabetes.
  9. 9. Dardenia With NADI
  10. 10. MARKETING Price:- •Price of Gardenia products is from RM 0.90 => RM 4.50
  11. 11. Product:- There many type of product in Gardenia. • European Cottage • Low Fat Fibremeal Range • Toast’em • Twiggies • Delicia • Fluffy Buns • E.t.c
  12. 12. Promotion:-
  13. 13. Place:-
  14. 14. Packaging and Branding:-
  15. 15. CONCLUSION Eat Healthy, Stay Healthy • Eating healthy doesn't mean you have to say “goodbye” to foods like nasi lemak, mee goreng or roti canai. With the right plan, you can still enjoy your favourite dishes as long as you have more healthy meals than less healthy ones. Just remember to exercise, get enough rest and practise a healthy lifestyle as often as possible. Don’t wait till your health deteriorates and diabetes sets in before you make a change because prevention is always better than cure.
  16. 16. REFERRENCES • http://gardenia.com.my/wordpress/?p=152 • http://www.gardenia.com.my/articles/2706E.html • http://www.gardenia.com.my/ • http://youtube.com/
  17. 17. THANK YOU!

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