2. INTRODUCTION
โข Gardenia Bakeries (KL) Sdn Bhd (GBKL) is a subsidiary
of a food listed company, QAF Ltd, who also operates
Gardenia Singapore, Gardenia Philippines and will soon
be opening Gardenia bakery in Fujian, China.
3. COMPANY PROFILE
โข In 1969, an American named Horatio Sye Slocumm was sent
by International Executive Service Corporation (IESC) to East
Malaysia to start a bakery. Mr. Slocumm brought with 35 years
of baking experience with one of Americaโs leading chain of
bakeries. Gardenia was born.
โข Gardenia Bakeries (KL) Sdn Bhd rolled the first loaf of bread
off its line in 1986. Within four short years, it became the bread
market leader with an astounding 99 percent brand recall rate
and 80 percent top-of-mind recall.
โข Gardeniaโs range of products grew and evolved through the
years, becoming better and better with each step. Leveraging
on its brand strength, gardenia now produces a variety of
baked products to satisty consumersโ demands.
4. THE GARDENIA BAKERIES (KL)
Sdn Bhd OWNER
โข Name: Tan Sri Syed Mokhtar Shah
bin Syed Nor Al-Bukhary
โข The richest Bumiputra corporate
figure in Malaysia. With
involvement in diversified business
areas which include transportation
and logistics,plantations, property
development, defense
and armory as well as engineering
and power generation, he has a
net worth estimated to be US$2.90
billion according to Forbes, making
him the 8th richest Malaysian.
6. โข As an added measure to control and safeguard
our Halal status.
โข we have appointed an Independent Syariah
Advisor whom Gardenia could refer to in โsyariahโ
related matters
8. THE CORE ACTIVITIES
โข Gardenia has been actively involved in charitable causes.
Everyday, Gardenia delivers complimentary fresh bread to over
61 charitable organizations like old folks homes, orphanages
and centres for the disabled, eight of which have been on
Gardeniaโs delivery list since 1991.
Collaboration With NADI
โข As a responsible corporate citizen, we at Gardenia are doing
our part to help fight the obesity epidemic in Malaysia. We are
working closely with the National Diabetes Institute (NADI) on
the โFight Against Diabetesโ programme, a major educational
drive to bring public awareness on the prevention and
management of diabetes.
11. Product:-
There many type of
product in Gardenia.
โข European Cottage
โข Low Fat Fibremeal
Range
โข Toastโem
โข Twiggies
โข Delicia
โข Fluffy Buns
โข E.t.c
15. CONCLUSION
Eat Healthy, Stay Healthy
โข Eating healthy doesn't mean you have to say โgoodbyeโ to
foods like nasi lemak, mee goreng or roti canai. With the
right plan, you can still enjoy your favourite dishes as long
as you have more healthy meals than less healthy ones.
Just remember to exercise, get enough rest and practise
a healthy lifestyle as often as possible. Donโt wait till your
health deteriorates and diabetes sets in before you make
a change because prevention is always better than cure.
