How to develop a product leaving all decisions to make by the users? Through to make hypotheses, metrics, ab tests and data analysis, all decisions is on users. That presentation focus on how this process works on GloboPlay.
24. H Y P O T H E S E S
If we focus on subscription when user
trying to watching videos, we believe that
we got more subscribers.
M E T R I C
Subscriptions and Conversion
D U R AT I O N
1 week
D E V I C E S
Onboarding Subscribers
27. H Y P O T H E S E S
If we focus on more information about the
video, we got more engagement with our
users
M E T R I C S
Video flow
D U R AT I O N
1 week
D E V I C E S
Changes on Video Stage
29. H Y P O T H E S E S
If we focus on show more videos on
playlist, we got more engagement with our
users
M E T R I C S
Video flow
D U R AT I O N
1 week
D E V I C E S
Changes on video playlist