Getting started with Google Analytics and the AdWords API

•

1 like•1,301 views

marcwan

Technology Business

Google Analytics for AdWords
Developers
A quick overview of the platform and APIs
Pete Frisella, Google, Inc.

Agenda
● Intro to Google Analytics
● Platform Overview & Developer Opportunities
● Integrating Analytics & AdWords

Google Inc. - All Rights Reserved
Intro to Google Analytics

Google Inc. - All Rights Reserved
● As advertisers, we’re experts in drawing traffic to a
website. However, what happens after the click is less
understood.
● Understanding user behavior after they reach a landing
page is powerful.
● We can improve our ad targeting and provide insights to
the advertiser on how they can improve the website.
Insight Beyond the Ad

Google Inc. - All Rights Reserved
A Platform to Optimize your Business
Measure the acquisition, behavior, and conversion of users.
Gain new insights and optimize the performance of your business.
What is Google Analytics?

Measuring User Interaction
Measurement Protocolutm.gif
JS / SDKs Any Environment

Google Inc. - All Rights Reserved
Improve effectiveness of marketing initiatives
○ SEM, Remarketing, Campaigns
Improve user experience
○ In-page analytics, site speed, event tracking
Conversion attribution
○ Visitor behavior to sales, path analysis, eCommerce, goals
Experimentation tools
○ Optimizations (content, data)
Why Use GA?

Google Inc. - All Rights Reserved
Acquisition

Google Inc. - All Rights Reserved
Behavior

Google Inc. - All Rights Reserved
Conversions - Goals

Google Inc. - All Rights Reserved
Conversions - Ecommerce

Google Inc. - All Rights Reserved
Conversions - Multi-Channel Funnels

Google Inc. - All Rights Reserved
Conversions - Attribution Modeling

Google Inc. - All Rights Reserved
Real Time Reports

Google Inc. - All Rights Reserved
Yes, there is more....
● Audience Reporting
● Intelligence Reports
● Custom Reports
● Segmentation

Google Inc. - All Rights Reserved
Google Analytics Platform &
Developer Opportunities

PROCESSINGCOLLECTION
Web Tracking
Mobile - Android / iOS
Measurement
Protocol
CONFIGURATION Management API
REPORTING
Core Reporting
Multi-Channel Funnel
Real Time Reporting
Metadata
Developer Platform Overview - APIs and SDKs

Google Inc. - All Rights Reserved
● 10 million users
● Comprehensive documentation and resources
● Lots of apps for tablets and mobile (tools for salespeople)
● Many integration success stories
Vibrant Ecosystem

Google Inc. - All Rights Reserved
● Promotional Opportunities
● Partner Gallery
● Blog and Social Channel Promotion
● Case Studies
● Trusted Testers
● Quota Increases
Technology Partner Program

Google Inc. - All Rights Reserved
Google AdWords & Analytics
Together …
Never gonna give you up, never gonna let you down …

Google Inc. - All Rights Reserved
Measure the impact of services and optimizations
Gain stronger campaign optimization signals
Increase customer retention
● Use Google Analytics data to prove value of services
Increase revenue
● Users optimize their business increasing service usage
Save time and money
● Don’t need to build a new analytics solution
Google Analytics / AdWords Linking

Google Inc. - All Rights Reserved
Google Analytics / AdWords Integration
eurostyling.com?gclid=xxx
ga(‘send’, ‘pageview’);
Google
AnalyticsAdWords
1 2
3
4
6 5

Google Inc. - All Rights Reserved
Linking Analytics and AdWords
● New GA Data in AdWords API
○ Bounce rate
○ Pages / visit
○ Avg. visit duration (seconds)
○ % new visitors
● New AdWords Data in Analytics API & UI
○ Access GA engagment data with AdWords
○ AdGroup ID and Criteria ID available.

Google Inc. - All Rights Reserved
Resources
Google Analytics Developers
http://developers.google.com/analytics

Google Inc. - All Rights Reserved
Questions?

Similar to Getting started with Google Analytics and the AdWords API

Getting Started with AdWords API and Google Analytics

marcwan

Google tools to grow your business

WebMarketingPro.ca

Essential Tools For Digital Marketing

Friday Explorer

Reporting tips & tricks

marcwan

Adwords Implementation

tgr3gory

Google Analytics Training Seminar - Vorian Agency

Vorian Agency

Marketing Analytics Masterclass April 2017

CIM | The Chartered Institute of Marketing

What is PPC+AUX in 2019 eng

Stratton Analytic Company

Google analytics

Digipro India

Having previously worked at both Millennial Media and AOL, Michael Conway brought his expertise to Bidtellect tasked with transforming the business to a self-service SaaS-based content distribution platform, enabling the company to grow 10-fold. Next DSS MIA Event - https://datascience.salon/miami/ During the 30-minute presentation, Michael will provide background information about Bidtellect and how data is an integral component of the business managing their premium native inventory across their supply ecosystem with over 5 billion native auctions per day. As Bidtellect embraces big data, Michael will share the challenges and successes he and his team have experienced along the way. In addition, Steve Sarsfield, Vertica Senior Product Marketing Manager, will be available to discuss how specific technologies (SQL, Python, R and embedded algorithms) can be combined in an MPP environment to achieve big data analytics success.

Data Science Salon: Enabling self-service predictive analytics at Bidtellect

Formulatedby

Mobile landing pages

marcwan

Real-time, Big-data Marketing Solution

기형 남

Undestanding Google Analytic

Koim Liddinilah

Google analytics summit 2013 in 13 slides

Intan Andini

Usando metodologías ágiles en UX

Paradigma Digital

Google Search & Tool Updates October

In Marketing We Trust

Indulge Media have designed a short half day course in association with GTA University Centre in Guernsey, to give attendees a thorough understanding of how Google Analytics works, from understanding your website users, to finding out how your site is performing, to helping judge the effectiveness of your online advertising in real-time. Google Analytics allows you to collect and analyse information about everything from how the user arrived at your website, what they did whilst on your website, whether or not they converted, as well as offering lots of additional information about the user themselves. These slides will help you: - Learn how to setup Google Analytics properly & easily - Track purchases, contact submissions and searches - Monitor the performance of your online marketing - Understand your user and their needs - Set up goal tracking and track conversions in real-time - Learn how to show value in your online recommendations - Stop second-guessing online activity, know the facts - Set up automated alerts & reporting dashboards to show the answers you need to see at a glance To find out more about training and services that Indulge Media offer, contact us at hello@indulgemedia.com

Google Analytics For Business - A Beginners Guide

Indulge Media

MMG GA4 – Using Analytics to Make Better Business Decisions 20230407.pdf

Sharon Mostyn

Google Analytics: Introduction & User Training

Matt Trimmer

Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup

Rich Plakas

Similar to Getting started with Google Analytics and the AdWords API (20)

Getting Started with AdWords API and Google Analytics

Google tools to grow your business

Essential Tools For Digital Marketing

Reporting tips & tricks

Adwords Implementation

Google Analytics Training Seminar - Vorian Agency

Marketing Analytics Masterclass April 2017

What is PPC+AUX in 2019 eng

Google analytics

Data Science Salon: Enabling self-service predictive analytics at Bidtellect

Mobile landing pages

Real-time, Big-data Marketing Solution

Undestanding Google Analytic

Google analytics summit 2013 in 13 slides

Usando metodologías ágiles en UX

Google Search & Tool Updates October

Google Analytics For Business - A Beginners Guide

MMG GA4 – Using Analytics to Make Better Business Decisions 20230407.pdf

Google Analytics: Introduction & User Training

Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup

Recently uploaded

Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia

A Year of the Servo Reboot: Where Are We Now?

Igalia

Microsoft's Threat Matrix for Kubernetes helps organizations understand the attack surface a Kubernetes deployment introduces to their environments. This ensures that adequate detections and mitigations are in place. By covering over 40 different attacker techniques, defenders can learn about Kubernetes-specific mitigations and controls to deploy to their environments. In this session, we will explore the MS-TA9013 Host Path Mount technique, which is commonly used by attackers to perform privilege escalation in a Kubernetes cluster. Attendees will learn how attackers and defenders can: * Escape the container's host volume mount to gain persistence on an underlying node * Move laterally from the underlying node into the customer's cloud environment * Analyze Kubernetes audit logs to detect pods deployed with a hostPath mount * Deploy an admission controller that prevents new pods from using a hostPath mount

Breaking the Kubernetes Kill Chain: Host Path Mount

Puma Security, LLC

Histor y of HAM Radio presentation slide

vu2urc

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

08448380779 Call Girls In Civil Lines Women Seeking Men

Delhi Call girls

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

Finology Group – Insurtech Innovation Award 2024

The Digital Insurer

Discord is a free app offering voice, video, and text chat functionalities, primarily catering to the gaming community. It serves as a hub for users to create and join servers tailored to their interests. Discord’s ecosystem comprises servers, each functioning as a distinct online community with its own channels dedicated to specific topics or activities. Users can engage in text-based discussions, voice calls, or video chats within these channels. Understanding Discord Servers Discord servers are virtual spaces where users congregate to interact, share content, and build communities. Servers may revolve around gaming, hobbies, interests, or fandoms, providing a platform for like-minded individuals to connect. Communication Features Discord offers a range of communication tools, including text channels for messaging, voice channels for real-time audio conversations, and video channels for face-to-face interactions. These features facilitate seamless communication and collaboration. What Does NSFW Mean? The acronym NSFW stands for “Not Safe For Work,” indicating content that may be inappropriate for professional or public settings. NSFW Content NSFW content encompasses material that is sexually explicit, violent, or otherwise graphic in nature. It often includes nudity, profanity, or depictions of sensitive topics.

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

UK Journal

With more memory available, system performance of three Dell devices increased, which can translate to a better user experience Conclusion When your system has plenty of RAM to meet your needs, you can efficiently access the applications and data you need to finish projects and to-do lists without sacrificing time and focus. Our test results show that with more memory available, three Dell PCs delivered better performance and took less time to complete the Procyon Office Productivity benchmark. These advantages translate to users being able to complete workflows more quickly and multitask more easily. Whether you need the mobility of the Latitude 5440, the creative capabilities of the Precision 3470, or the high performance of the OptiPlex Tower Plus 7010, configuring your system with more RAM can help keep processes running smoothly, enabling you to do more without compromising performance.

Boost PC performance: How more available memory can improve productivity

Principled Technologies

08448380779 Call Girls In Greater Kailash - I Women Seeking Men

Delhi Call girls

Slack Application Development 101 Slides

praypatel2

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Drew Madelung

Real Time Object Detection Using Open CV

Khem

Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

apidays

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Martijn de Jong

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Neo4j

Handwritten Text Recognition for manuscripts and early printed texts

Maria Levchenko

Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

Exploring the Future Potential of AI-Enabled Smartphone Processors

debabhi2

Scaling API-first – The story of a global engineering organization

Radu Cotescu

Recently uploaded (20)

A Year of the Servo Reboot: Where Are We Now?

Breaking the Kubernetes Kill Chain: Host Path Mount

Histor y of HAM Radio presentation slide

08448380779 Call Girls In Civil Lines Women Seeking Men

Powerful Google developer tools for immediate impact! (2023-24 C)

Finology Group – Insurtech Innovation Award 2024

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

Boost PC performance: How more available memory can improve productivity

08448380779 Call Girls In Greater Kailash - I Women Seeking Men

Slack Application Development 101 Slides

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Real Time Object Detection Using Open CV

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

2024: Domino Containers - The Next Step. News from the Domino Container commu...

How to Troubleshoot Apps for the Modern Connected Worker

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Handwritten Text Recognition for manuscripts and early printed texts

Exploring the Future Potential of AI-Enabled Smartphone Processors

Scaling API-first – The story of a global engineering organization

Getting started with Google Analytics and the AdWords API

2. Google Analytics for AdWords Developers A quick overview of the platform and APIs Pete Frisella, Google, Inc.

3. Agenda ● Intro to Google Analytics ● Platform Overview & Developer Opportunities ● Integrating Analytics & AdWords

5. Google Inc. - All Rights Reserved ● As advertisers, we’re experts in drawing traffic to a website. However, what happens after the click is less understood. ● Understanding user behavior after they reach a landing page is powerful. ● We can improve our ad targeting and provide insights to the advertiser on how they can improve the website. Insight Beyond the Ad

6. Google Inc. - All Rights Reserved A Platform to Optimize your Business Measure the acquisition, behavior, and conversion of users. Gain new insights and optimize the performance of your business. What is Google Analytics?

7. Measuring User Interaction Measurement Protocolutm.gif JS / SDKs Any Environment

8. Google Inc. - All Rights Reserved Improve effectiveness of marketing initiatives ○ SEM, Remarketing, Campaigns Improve user experience ○ In-page analytics, site speed, event tracking Conversion attribution ○ Visitor behavior to sales, path analysis, eCommerce, goals Experimentation tools ○ Optimizations (content, data) Why Use GA?

18. PROCESSINGCOLLECTION Web Tracking Mobile - Android / iOS Measurement Protocol CONFIGURATION Management API REPORTING Core Reporting Multi-Channel Funnel Real Time Reporting Metadata Developer Platform Overview - APIs and SDKs

19. Google Inc. - All Rights Reserved ● 10 million users ● Comprehensive documentation and resources ● Lots of apps for tablets and mobile (tools for salespeople) ● Many integration success stories Vibrant Ecosystem

22. Google Inc. - All Rights Reserved Measure the impact of services and optimizations Gain stronger campaign optimization signals Increase customer retention ● Use Google Analytics data to prove value of services Increase revenue ● Users optimize their business increasing service usage Save time and money ● Don’t need to build a new analytics solution Google Analytics / AdWords Linking

24. Google Inc. - All Rights Reserved Linking Analytics and AdWords ● New GA Data in AdWords API ○ Bounce rate ○ Pages / visit ○ Avg. visit duration (seconds) ○ % new visitors ● New AdWords Data in Analytics API & UI ○ Access GA engagment data with AdWords ○ AdGroup ID and Criteria ID available.

Getting started with Google Analytics and the AdWords API

Recommended

Recommended

More Related Content

Similar to Getting started with Google Analytics and the AdWords API

Similar to Getting started with Google Analytics and the AdWords API (20)

More from marcwan

More from marcwan (20)

Recently uploaded

Recently uploaded (20)

Getting started with Google Analytics and the AdWords API