Social media is an effective medium for converting relationships into leads. Your strategy is simple:f find and share compelling content, organize your information to listen and respond to others, and engage your audience.

3. KEEP IT SIMPLE
@Tredigital
A) SHARE COMPELLING CONTENT
B) ORGANIZE YOUR INFORMATION
C) GROW AND ENGAGE YOUR AUDIENCE

4. START WITH A STORY
@Tredigital
WHO IS YOUR CUSTOMER?
WHY DO THEY CARE?
WHY THEY SHOULD BUY FROM YOU?

5. START SMALL
@Tredigital
PICK 2 PLATFORMS
CHOOSE 3 CUSTOMER TOPICS + 1 TOPIC
ABOUT YOU
CONSITENCY TRUMPS FREQUENCY

7. CONQUER THE FEAR OF “BLANK PAGE”

8. LISTEN FIRST, TALK LATER
@Tredigital

10. 60:30:10 CONTENT SHARING RULE –
VALUE OVER PROMOTION
60% - Content from others: inspire, educate, entertain,
provoke thought
30% - Your own content (blog, stories about you): Deliver
value, answer questions, share knowledge, entertain AND
build links
10% - Promo content: Invite others to buy your product
@Tredigital

11. MAGNETIC TWEET FORMULA
(by Simply Measured)
• Before: Here is your problem
• After: Imagine what it would be if the problem
is solved
• Bridge: Here is how to get there
@Tredigital

13. SOCIAL MEDIA IS LIKE DATING… YOU
HAVE TO MAKE THE FIRST MOVE
(3C’s RULE)
@Tredigital
Contact: FOLLOW YOUR PROSPECTS
Conversation: ENGAGE THEM IN A
CONVERSATION
(Welcome Tweet; Direct Message)
Connect: SUPPORT THEM (Like, Share,
Comment, Retweet, Favorite)

15. START SMALL AND GROW IT INTO
SOMETHING BIGGER
@Tredigital
JOIN AN ORGANIZATION
CREATE AN OPPORTUNITY (LEAD MEETUP)
FOLLOW A CAUSE AND SHARE INFO ABOUT
IT

17. 1 : 9 : 90 RULE
@Tredigital
1 THOUGHT LEADER
9 PEOPLE WHO WRITE ABOUT THOUGHT
LEADER (MEDIA)
90 PEOPLE WHO FOLLOW THOUGHT
LEADER
FOSTER RELATIONSHIPS WITH 1 and 90
will listen!

18. TRY 15:5:5 ENGAGMENT FORMULA
@Tredigital
Spend 15 minutes a day
Connect with 5 new leaders
Do it for 5 days

20. @Tredigital
IF YOU ARE NOT PREPARED TO
KEEP DOING THIS FOR MONTHS
- DO NOT START!