Race for the cure of Athens 2012, examined as an example of successful example of event management and fundraising.

1. EVENT ANALYSIS – RUN FOR THE
CURE, ATHENS 2012
AD & PR LAB OF PANTEION
UNIVERSITY OF ATHENS,
DEPARTMENT OF
COMMUNICATION, MEDIA,
EVENT MANAGEMENT AND FUNDRAISING COURSE CULTURE 2012

2. GREECE RACE FOR THE
CURE
“MAZI ΤΡΕΧΟΥΜΕ ΓΙΑ ΤΗ ΖΩΗ”
ΑΓΩΝΑΣ ΔΡΟΜΟΥ ΚΑΤA ΤΟΥ
ΚΑΡΚΙΝΟΥ ΤΟΥ ΜΑΣΤΟΥ

3. WHAT IS THIS ABOUT?
Annual race for the cure is an
organization of a 2 kilometers long
walk and 5 kilometers of race

4. WHY DO THIS?
• Raise awareness about the problem of breast
cancer
• Send the message that cancer is not invincible
• Raise funds in order to help young women (20-
39 years old) diagnose breast cancer in an
early stage
• Give to 1500 women with economical
problems the possibility to be examined for
breast cancer for free, with the co-operation of
the Greek Breast Surgical Company

5. SOME HISTORY…
• 4th year in a row in Greece
• Organised in more than 140 cities around the
world within the last 29 years by the
American Organization of Suzan G. Comen for
the Cure

6. IN GREECE? BY WHO?
ORGANISED BY THE
HELLENIC
ORGANIZATION OF
WOMEN WITH
BREAST CANCER
“ALMA ZOIS”

7. 4TH RACE FOR THE CURE – ATHENS 2012
WHEN? ON THE 30TH OF SEPTEMBER
2012, AT 11 AM

8. WHERE?
AT ZAPPEION,
SYNTAGMA

9. SO, WHAT HAPPENED?
SUCCESS MEANS:
• Participation of more than 13.000
women, men and children
• Inform and motivate thousands of
women to be examined
• Caught the attention of media and
press all around the world

10. THE MAJOR
WHAT IS NEXT? DONOR OF
FUNDS THIS UNITY IS
COLLECTED THE
FROM THE RACE INSTITUTION
OF STAVROS
OF 2012 WILL BE
NIARHOS
DONATED FOR
THE
MAINTENANCE
AND FUNCTION
OF THE MOBILE
UNITY OF
DIGITAL
MAMMOGRAPHY

11. SPONSORS OF THE RACE

12. DIAGNOSE
INFORMATION
RAISING OF
AWARENESS
SUPPORT TO
SUFFERING
WOMEN
WORLDWIDE
PROMOTION
DON’T YOU WANT TO BE ONE OF THE NEXT YEAR’S
SPONSORS?
PROOF OF CORPORATE
SOCIAL RESPONSIBILITY
FUNDRAISING

13. PARASKEVI GEORGIOU OUR NAMES…
ΠΑΡΑΣΚΕΥΗ ΓΕΩΡΓΙΟΥ
MARIA LOUFARDAKI
ΜΑΡΙΑ ΛΟΥΦΑΡΔΑΚΗ
IRINI MARTAKI
ΕΙΡΗΝΗ ΜΑΡΤΑΚΗ
LINDA MATA
ΛΙΝΤΑ ΜΑΤΑ
ATHINA KARAKOSTA
ΑΘΗΝΑ ΚΑΡΑΚΩΣΤΑ PROFESSOR: LIDA TSENE