Final Project - FSP class

1. Rockapulco
…Embrace your exotic beauty…
The Five Sisters

3. The Concept
Rockapulco
…Embrace your exotic beauty…
The Five Sisters, a company founded by Lindsey Morrison, Nicole Loizzi, Katie
Sink, Anne Haley, and Maria DuartePinheiro, is showcasing Roberto Cavalli‟s Fall
2012 RTW during the Rockapulco fashion show.
Rockapulco is inspired by the true beauty and animalistic elements of a tropical
rainforest. By researching the different aspects of the Amazon and Acapulco,
we developed our concept by the choices in venue, centerpieces, décor,
performers, and music. The show will envelope the audience into the true
environment of the rainforest with a fashion flair from Roberto Cavalli in the
exotic walls of Crystal Gardens at Navy Pier.
Thunder and lightning in the background will begin the show followed by the
musical performance of bongo and conga drummers. The drummers will be
provided by the charity we are highlighting – Rock for Kids. As the drumming
hits its peak, the large banana leaves that the audience did not notice before will
part and the models will start to walk out. Their hair is wet in a messy fishtail
braid and their make up neutral with a slight smoky eye – the animals of the
rainforest.

4. Not only will the fashion show have models walking on our “runway” made
from tube lights, Plexiglas, and Cercropia leaves, but the show will also
have acrobat performers in the closing of the show. Their make up will be
bright and colorful like the birds of the forest as they dangle from the
ceiling. During the whole show music provided by Enclave will play with the
essence of a jungle sound.
After the show, guests will enjoy a variety of desserts from the venue along
with Perrier-Jouet champagne. At this time, they may have the chance to
speak with Cavalli himself as well as purchase clothing from his collection.

6. The Five Sisters invite you to
Rockapaulco
June 1st, 2012
The Crystal Gardens in Navy Pier
Cocktail hour begins at 8pm
Presentation of Roberto Cavalli‟s Fall 2012 collection at 830pm
Post-show desserts and champagne will be served at 845pm
Cost of Admission is $50 per person
Please help out our children by making a donation to our event
in honor of the Rock For Kids Organization
Please RSVP by May 23rd by calling (312)-203-3420
Or by email response at RockapaulcoRSVP@gmail.com

7. Chicago blogs and magazines receiving evite and VIP invitation to show:
- Time-out Chicago, Second City Style, Racked!, Refinery29, Amy Creyer’s Chicago
Street Style, TCW, and Chicago Magazine
All invited bloggers and journalists will be allowed to attend press conference, meet and
greet, fashion show, and any post-party events
Pre-show and post-show mention on above blogs and magazines are required in order for
free attendance

8. Press Release
FOR IMMEDIATE RELEASE:
FIVE SISTERS Hosting Roberto Cavalli‟s Fall 2012 RTW Collection in
„Rockapulco‟
Chicago, Illinois – June 1, 2012 – The Five Sisters is hosting a rainforest-inspired
fashion show, Rockapulco, June 1st at Crystal Gardens in Navy Pier. The fashion
show will be showcasing Roberto Cavalli‟s Fall 2012 RTW collection.
Beginning at 8pm, guests will enjoy a pre-show cocktail hour followed promptly
by the fashion show at 8:30pm. After the show concludes, the audience is
invited to indulge in various desserts as well as Champagne provided by Perrier-
Jouet. During this time, guests will have a chance to meet Cavalli himself.
Roberto Cavalli, an Italian designer from Florence, is known for his exotic prints
and unique designs that become the norm for fashion. He created the
sandblasted look for jeans, which are now a standard style for the majority of
jean manufacturers.
Cavalli will be staying at the infamous W Hotel during his time in Chicago. All
press interviews will take place at the W‟s conference room on May 30th.

9. General admission tickets run at $50 per ticket, and the show will also be
looking for any further donations the guests would like to give. All of the
proceeds will be donated to Rock for Kids, a local charity in the city.
Donations are warmly welcomed in honor of Rockapulco‟s sponsor, Rock
for Kids. Rock for Kids provides music education to underserved children
in Chicago, sparking creativity and passion, teaching critical thinking,
supporting academic achievement and enriching young lives.
Contact:
Lindsey Morrison, Pubic Relations
lindseymorrison@fivesisters.com
59 E. Van Buren St.
Chicago, IL 60605
Phone: 716-479-5720
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14. 644 North Lake Shore Drive
Chicago,
Illinois
60611-3017
Estados Unidos

16. 600 East Grand Avenue
Chicago,
llinois

29. Chicago blogs and magazines receiving evite and VIP invitation to show:
-Time-out Chicago, Second City Style, Racked! Chicago, ChiCity
Fashion, Amy Creyer‟s Chicago Street Style, CS, and Chicago
Magazine
All invited bloggers and journalists will be allowed to attend press conference,
meet and greet, fashion show, and any post-party events
Pre-show and post-show mention on above blogs and magazines are required
in order for free attendance