Globalization has significantly impacted the tourism industry in several ways. Tourism growth has supported globalization, and people are increasingly interested in visiting other countries due to improved transportation and communication (Paragraph 1). Tourism is driven by both global supply factors like worldwide tour operators and demand factors like increasing incomes (Paragraph 5). The effects of globalization on tourism include a more uniform tourist behavior and challenges like communication difficulties between globally organized companies (Paragraphs 6-7). Tourism alliances and strategic partnerships between organizations have formed to help companies cope with these globalization challenges (Paragraphs 8-9). While globalization poses threats like environmental issues, governments and organizations should work to develop more sustainable tourism and help underdeveloped areas grow, to maximize the benefits of

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Globalization in
tourism

2. Globalization is
Process of interaction and integration
among the people, companies, and
governments of different nations, a
process driven by international trade
and investment and aided by
informational technology.
Tourism is one of the most important areas
that Globalization affect. Even could be said that the
tourism is established with globalization and its
rapid growth support the globalization. Besides it
provide to meet different cultures. Also important
changes and fast development can be observed in
countries which aim to support the tourist demands
and needs.

3. Two principal instruments of
globalization
International
trade
Media
communication

4. General manager of the International
Monetary Fund, states that regional
integration constitutes an important step
towards global integration: “developing
countries cannot escape globalization
and should not try to avoid it”.
Regionalization and
Globalization
They are not opposite but rather
complementary processes.
Regionalization is an integral part of
globalization. Globalization implies action in
very vast, but concretely delineated spaces,
enabling common decisions at a regional
level.

5. Intensification
factors for
globalization
and competition
increasement
The development
of technical and
informational
systems
The increasement
in business
travelling: the
development of
transport and
tourism
The development of
mondial
communication and
distribution
systems
The appearance
and development
of mondial
products
The opening of
the borders
and the
liberalisation of
circulation

6. International tourism number
of arrivals

7. Effect of globalization on
tourism
The world economies
which liberalized the
cultural and political
relations increasing
between counties and
developing transport
and
communications, in
one side were
increasing the
interests’ of people to
new countries and
also was facilitating
the way to reach them
In global conditions,
the economic growth
attend faster growing
behavior. The increase
of the welfare of
individuals played an
important role in grow
and development of
the world tourism
Globalization
produce the
inequality of income
between countries in
the world last 50
years, it caused the
flow of tourists from
rich to poor
countries.

8. Difficulties of global
organization
Communication difficulties, little control over decisions
.
Political instabilities
Different labour patterns, product supplies,
costs, religions, customs, work ethics, languages
Lack of codes and standards

9. supply
factors
worldwide acting
suppliers
the impact of
computerized
information and
reservation systems
emerging new
destinations
decreasing costs of
air travel
demand
factors
increasing income and
wealth
Tourists are more
experienced and
knowledgeable
Influence of globalization for
demand and supply

10. Characteristics of
globalization in tourism
Economy
Technology
Politics
Ecology
Culture
Global tourist: uniform
traveller behaviour
• Tourism as
"global syndrome
of ecology
problem"
• Climate changes
and their effects
on destinations
• Global tourism
markets
• Global players
and strategic
alliances
• Global tourism
management
• Competition
• Global booking
systems
• Standardized
technologies in
transport
systems
• Increasing importance of
international tourism
organizations
• Necessity for global
coordination and regulation
of passenger circulation

11. Most popular tourist origins by
tourists numbers (millions)
0
100
200
300
400
500
600
700
800
900
1000
Domestic
International

12. Most popular tourists destinations
by tourist numbers (millions)
0
100
200
300
400
500
600
700
800
900
1000
Domestic
International

13. Main tourists flows from different countries

15. Types of alliances
1.The strategic level of organizations
and is exemplified by the growth of
consortia-type organizations. In the
simplest form of this strategy, firms
are tied together by a common
reservation and marketing system
2.Operational level, when two
organizations with different products
but similar management styles or
philosophies join forces under one
roof with the intention of reducing
overheads and increasing profits.
Strategic alliances, franchising, management
contracts, joint ventures and acquisition.

16. Benefits from alliances
The spreading
of marketing
costs over a
larger
base
Reduction in
the potential
problem of
acquiring
labour and
management
expertise
Minimization
of the
problems
associated
with any
multicultural
difference

17. Rapid growth of tourism poses a threat to the environment, social
and international relations. Nevertheless, we have to benefit from
globalization in the following ways:
WTO (World Tourism Organization) should accept the
principles of economic, ecological and social sustainable
development and in this way contribute to the world becoming a
better and more pleasant environment;
The government should boost the development and progress of
tourism industry in countries by investing in new tourism
infrastructure, particularly in underdeveloped regions and in this
way help improve the positioning in the international market
Conclusion

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