Get More Sales with your WordPress Blog #wcoc
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Your homepage is not relevant anymore. Why? Most people arrive on your website not through the homepage but through any of the other pages, a blog increases the odds even more. With Social Media and Search Engines driving traffic to the blog post, you have to optimize the other pages to get your audience to a sale, or request for more information. This presentation will cover the challenge we have in sales / lead generation for a WordPress blog/site, and will share tips to optimize the path you can lead your audience towards a sale / lead. This presentation was presented at WordCamp Orange County on May 14, 2011 #wcoc
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Get More Sales with your WordPress Blog #wcoc
- 6. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
- 7. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
- 8. Presented to you by Marieke @hensel WordCamp May 14, 2011 #wcoc
- 9. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
- 14. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
- 15. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
- 16. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Calls to action
- 17. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel @hensel
- 23. WordCamp May 14, 2011 #wcoc Image credit: MC Escher @hensel
- 27. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel This gets you more people in your funnel
- 31. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
- 38. WordCamp May 14, 2011 #wcoc Poll by SmartBrief on Social Media
- 45. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel @hensel
- 47. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel @hensel
- 54. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
- 56. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Think: Eliminate, instead of Add
- 57. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Every link is a click, and does it lead them to your desired goals or away from them?
- 58. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
- 59. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Are you getting results? Leads per month
- 60. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Any ? Marieke Hensel www.brandingpersonality.com http://twitter.com/bpsocial http://www.slideshare.net/marieke 1-877-747-3263
Editor's Notes
- Please raise your hand if your home page is not the most visited page on your website.
- Please raise your hand if your home page is not the most visited page on your website.
- Other examples range from 11% to 56%. The more social the brand (more blogs, more engagement in social media), the less traffic ends up on the homepage, but in articles/ FAQ/ Landing Pages etc.
- What does a landing page look like? Phone top right, very very short form above the fold
- And a landing page on Facebook
- 2 calls to action on a landing page
- When they follow an article from a tweet, a Facebook link or a search engine.
- Especially with blog posts, this is the most important step.
- Think about this in the coming weeks
- Picture MC Escher – continuous stairs
- They clicked on the link from someone the valued or were convinced by the subject matter in the title or popularity of a certain article.
- You have these people in the loop, they only need to be offered the right solution for their problem/interest
- You have these people in the loop, they only need to be offered the right solution for their problem/interest
- You have these people in the loop, they only need to be offered the right solution for their problem/interest
- You have these people in the loop, they only need to be offered the right solution for their problem/interest
- You have these people in the loop, they only need to be offered the right solution for their problem/interest
- You have these people in the loop, they only need to be offered the right solution for their problem/interest
- Lots of calls to action
- That’s where people land.
- That’s where people land.
- That’s where people land.
- That’s where people land.
- That’s where people land.