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Search Engine 
Optimization 
By: 
Marieke Hensel 
At Angkor Hub 
Siem Reap, October 18, 2014 
1-877-747-3263 www.branding personality.com @bpsocial 
Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
1-877-747-3263 www.branding personality.com @bpsocial 
Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
1-877-747-3263 www.branding personality.com @bpsocial 
Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
#1 Create Amazing Content 
1-877-747-3263 www.branding personality.com @bpsocial 
Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
•Fresh Content (recent) 
•Code (loading time, text) 
•AMAZING Content 
1-877-747-3263 www.branding personality.com @bpsocial 
Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
xxx 
1-877-747-3263 www.branding personality.com @bpsocial 
Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
Emotional Triggers 
Strong emotions Mellow emotions 
Positive Awe Contentment 
Excitement 
Amusement 
Negative Anger Sadness 
Anxiety 
1-877-747-3263 www.branding personality.com @bpsocial 
Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
#2 Rock the Title 
1-877-747-3263 www.branding personality.com @bpsocial 
Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
Number/Trigger word + 
Adjective + Keyword + Promise = 
Killer Headline 
1-877-747-3263 www.branding personality.com @bpsocial 
Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
#3 Think about the 
user experience 
1-877-747-3263 www.branding personality.com @bpsocial 
Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
Less searches on a 
desktop than on mobile 
1-877-747-3263 www.branding personality.com @bpsocial 
Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
#4 Make Your Content 
Easy to Share 
1-877-747-3263 www.branding personality.com @bpsocial 
Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
1-877-747-3263 www.branding personality.com @bpsocial 
Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
1-877-747-3263 www.branding personality.com @bpsocial 
Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
Facebook’s Open Graph 
WP Facebook Open Graph protocol 
WP Social SEO Booster 
1-877-747-3263 www.branding personality.com @bpsocial 
Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
Triberr 
1-877-747-3263 www.branding personality.com @bpsocial 
Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
Triberr 
1-877-747-3263 www.branding personality.com @bpsocial 
Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
ANY QUESTIONS? 
Thank you for 
your time 
 
Marieke Hensel 
1-877-747-3263 www.branding personality.com @bpsocial 
Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

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SEO for non-technical people - workshop at AngkorHub

  • 1. Search Engine Optimization By: Marieke Hensel At Angkor Hub Siem Reap, October 18, 2014 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
  • 2. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
  • 3. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
  • 4. #1 Create Amazing Content 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
  • 5. •Fresh Content (recent) •Code (loading time, text) •AMAZING Content 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
  • 6. xxx 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
  • 7. Emotional Triggers Strong emotions Mellow emotions Positive Awe Contentment Excitement Amusement Negative Anger Sadness Anxiety 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
  • 8. #2 Rock the Title 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
  • 9. Number/Trigger word + Adjective + Keyword + Promise = Killer Headline 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
  • 10. #3 Think about the user experience 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
  • 11. Less searches on a desktop than on mobile 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
  • 12. #4 Make Your Content Easy to Share 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
  • 13. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
  • 14. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
  • 15. Facebook’s Open Graph WP Facebook Open Graph protocol WP Social SEO Booster 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
  • 16. Triberr 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
  • 17. Triberr 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
  • 18. ANY QUESTIONS? Thank you for your time  Marieke Hensel 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Editor's Notes

  1. You want to be part of the conversation, you want to have a conversation with them. You want them to talk to you, respect your company enough that they talk to you and trust you, instead of talking negatively about you on social media.
  2. Its about quality.
  3. Its about quality.
  4. Its about quality.
  5. Its about quality.
  6. Its about quality.
  7. Its about quality.
  8. Its about quality.
  9. And it can easily crash or raise by a good or bad campaign, or just helpful or unhelpful employees.
  10. Its about quality.
  11. You want to be part of the conversation, you want to have a conversation with them. You want them to talk to you, respect your company enough that they talk to you and trust you, instead of talking negatively about you on social media.
  12. It’s Triberr’s mission to support the smaller blogger in achieving a reach similar to Amazon, etc.
  13. It’s Triberr’s mission to support the smaller blogger in achieving a reach similar to Amazon, etc.