Spiders & Butterflies - 2 Social Media Strategies
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The spider strategy involves building an online hub on a specific platform. Social Butterflies follow the conversations; they listen and hop from conversation to conversation. To have an effective strategy you need to use both a spider and butterfly strategy to be effective and grow your business online. This presentation covers: * Why Twitter, why Facebook? And what goals can we achieve with these social media? * Know your audience and how they use social media (how to listen) * How is social media used differently in the United States compared to Europe? (selection of social media) * Be positive, be personal, it's all about your personality * Don't be dependent on just one way of marketing (butterfly strategy) * Opening a social media account is not the same as building a community (spider strategy) * Practical tips on increasing your number of fans on your Facebook Page
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Spiders & Butterflies - 2 Social Media Strategies
- 1. Social MediaSpiders & Butterflies 2 different strategies to use social media Marieke Hensel @hensel iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 2. Butterflies & Spiders iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 3. Consumers are advertisers, advertisers are consumers, both are content producers iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 4. Butterfly Strategy iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 5. A butterfly listens & joins conversations anywhere on the web and tends to build short meaningful relationships. iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 6. Great listeners! iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 7. Conversations iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 8. Multiple social media. iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 9. It’s about personality iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 10. Return On Investment? iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 11. Spider strategy iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 12. A spider builds one strong presence and focuses on attracting customers to that hub. iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 13. Slow starters iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 14. Attract people iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 15. Risky iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 16. “Are they really listening to me?” iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 17. Shift in communication iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 18. Facebook Advertising is old model in a new world iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 19. iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 20. Evolution of Attracting Fans1. (FaceBook) Advertising2. Promote your social media offline3. Join conversation, people get to know you4. Share and produce content that people like to share themselves (viral)5. People create their own content about your brand; people feel they are your brand iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 21. Join the conversation+ Build a hub iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 22. Combine: SpitterflyReturn on Investment iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 23. 1. Listen iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 24. iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 25. How is your audience discussing your brand? iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 26. Join the conversation iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 27. 2. Strategy iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 28. What are your goals?How to achieve your goals? iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 29. 3. Build your hub iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 30. iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 31. 4. Get results iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 32. Online Lead Tracking System iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 33. iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 34. 5. Spread your wings,keep listening! iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 35. 1. Listen 2. Strategy3. Build your hub4. Get results5. Listen iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
- 36. Q&AMarieke Hensel+1-877-747-3263http://twitter.com/henselhttp://facebook.com/brandingpersonality iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
Editor's Notes
- I believe that most companies aren’t failing because of a bad product or service, but that most people don’t see the value yet of what they do, most people don’t know they exist. We used to solve that issue by blasting our product information everywhere, in the hope people would buy products. Today 90% of people Tivo every tv-show. People trust more what other people say than what they hear in ads.
- Attracting people is tough for the spider. But if they finally have a system in place that works, it works for them. They are not the first person to start but if they are there, they stick to it.
- You’ll love these people
- Be positive, be personal, it's all about your personality People do business with people they like, and the same counts online.
- That depends on if they are a name brand or not.
- Attracting people is tough for the spider. But if they finally have a system in place that works, it works for them. They are not the first person to start but if they are there, they stick to it.
- Think of SecondLife, great hit, it’s gonna be the next up. But when the masses didn’t show up like expected, the large corporate companies had already spent 100s of thousands of dollars buying their virtual islands and building their headquarters to give virtual services. Building your hub is important, but make sure you build it in the right place.
- Companies really have to show their effort in listening to the customer. Are they really making an effort? Are just they pushing their content? If we, as an audience get the slightest idea that they are. Our trust in them is gone.
- Listen to where the conversations take place. Using Google’s Keyword Selector to find the keywords connected to our customers product.
- Use how sociable to type in your product type or name and see where conversations take place.Also Seesmic and Hootsuite.
- See what the kind of conversations are that they are having. Are they asking questions about how it works? Are they sharing how they like your product? Are they sharing how they are using your product? Are they recommending it? It’s important to know this, so you can feed that conversation. If they ask how-to questions, you can share answers that your company has, or create a platform where people are sharing. If they share their sentiment on your product. Let them know you heard them and thank them for feedback.
- As part of your strategy you need to define where you are going to build your hub.
- This is an example FBML Lead generation page for a customer that we have created. We are generating leads for him. If you look on the top left you can click back to the wall, which is the most common used page of a Facebook Fan Page.
- There is more out there then justFacebook, and your consumer is there too! Discover YouTube, Discover Twitter. And when your company needs to move on, move on.
- Please contact me for more information.