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Twitter, Facebook, Linked In Social Networking and Branding for the Real Estate Professional,[object Object]
Marieke Henselma-ree-ka,[object Object]
Since 1999:Online Marketing,[object Object]
Since 2006:Branding Personality,[object Object]
Branding Personality,[object Object]
Consumer brands +Personal brands,[object Object]
BusinessWiseApril 2007#2 best selling business book on Amazon.co.uk,[object Object]
Newest book - Oct 2009:Social Media Strategiesfor Your Restaurant Business,[object Object]
Today:,[object Object]
How to get listings?How to get houses sold?,[object Object]
Why social media?,[object Object]
Marketing is changing,[object Object]
Not only different marketing channels, …,[object Object]
…it’s a different way of communicating,[object Object]
usesocial media to communicate,[object Object],People,[object Object],Your customers,[object Object]
Connect with your target audience,[object Object]
3,000 people Google “anaheim house”every day,[object Object]
People are still buying a house,[object Object]
People search fora house to buyon the internet,[object Object]
Who are your customers?,[object Object]
What is your ideal client?,[object Object]
How to reach my ideal client?,[object Object]
Q: What is your most important sourceof new customers?,[object Object]
Word-of-mouth,[object Object]
More customers?,[object Object]
More word-of-mouth,[object Object]
Do people know you exists?Do people think of you when they think of “real estate agent Anaheim”?,[object Object]
Did you show them a house before?,[object Object]
Have they experienced what makes youstand out?,[object Object]
Social Media is…,[object Object]
Word-of-mouth on steroids,[object Object]
Feed your customers…,[object Object]
…with positive experiences,[object Object]
Tools,[object Object]
Google Search,[object Object]
Twitter, Facebook, LinkedIn. Social Networking and Branding for the Real Estate Professional
Google Maps,[object Object]
Twitter, Facebook, LinkedIn. Social Networking and Branding for the Real Estate Professional
Twitter, Facebook, LinkedIn. Social Networking and Branding for the Real Estate Professional
Facebook,[object Object]
Users can join groups,[object Object]
Connect with friends,[object Object]
Send them messages,[object Object]
Facebook Page,[object Object]
Twitter, Facebook, LinkedIn. Social Networking and Branding for the Real Estate Professional
1.4 million fans,[object Object]
Twitter,[object Object]
Connect with your customer,[object Object]
Listen to customer feedback,[object Object]
LinkedIn,[object Object]
People will find you on LinkedInby your profession,[object Object]
Ask for recommendations,[object Object]
More relevant for commercial realtors,[object Object]
Foursquare,[object Object]
Promote your Open House& new listings,[object Object]
Twitter, Facebook, LinkedIn. Social Networking and Branding for the Real Estate Professional
Twitter, Facebook, LinkedIn. Social Networking and Branding for the Real Estate Professional
Twitter, Facebook, LinkedIn. Social Networking and Branding for the Real Estate Professional
Twitter, Facebook, LinkedIn. Social Networking and Branding for the Real Estate Professional
Twitter, Facebook, LinkedIn. Social Networking and Branding for the Real Estate Professional
Twitter, Facebook, LinkedIn. Social Networking and Branding for the Real Estate Professional
Social media in plain english,[object Object]
Join the conversation,[object Object]
Start the conversation,[object Object]
What’s your story?,[object Object]
Share information,[object Object]
Don’t sell!,[object Object]
Content,[object Object]
Create once,[object Object]
Share as many times possible,[object Object]
Follow up is personal,[object Object]
Listen!,[object Object]
Get them in the door,[object Object]
Stay in contact,[object Object]
Reward loyal customers,[object Object]
Generate new ones!,[object Object]
marieke@hensel.nlTwitter: @henselfacebook.com/henselwww.brandingpersonality.com,[object Object]

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Twitter, Facebook, LinkedIn. Social Networking and Branding for the Real Estate Professional

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Editor's Notes

  1. http://www.youtube.com/watch?v=sIFYPQjYhv8
  2. http://www.youtube.com/watch?v=jGbLWQYJ6iM
  3. http://www.youtube.com/watch?v=MpIOClX1jPE