Rotary South Pasadena<br />Social MediaGenerate
profits by attracting customers through social media.<br />Marieke HenselTuesday March 23, 2010<br />

Rotary South Pasadena<br />What is
Social Media?<br />

Rotary South Pasadena<br />LinkedIN<br />Facebook<br
/>Twitter<br />

Rotary South Pasadena<br />Why Social
Media?<br />

Rotary South Pasadena<br />Marketing is
changing<br />

Rotary South Pasadena<br />Not only
different marketing channels,<br />

Rotary South Pasadena<br />It’s a
different way of communicating.<br />

Rotary South Pasadena<br />People use
social media to communicate<br />

Rotary South Pasadena<br />Your customers
use social media to communicate<br />

Rotary South Pasadena<br />Connect with
your target audience<br />

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Rotary South Pasadena<br />Q: How
do you get most of <br /> your customers?<br />

Rotary South Pasadena<br />Word-of-mouth<br />

Rotary South Pasadena<br />More customers?<br
/>

Rotary South Pasadena<br />Do you
come to mind when people are searching for someone in your profession?<br />

Rotary South Pasadena<br />Do people
know what makes you<br />Stand out?<br />

Rotary South Pasadena<br />Biggest problem
for entrepreneurs is not that they aren’t good at their job. <br />The biggest problem for entrepreneurs is that nobody knows that they exist and what value they provide.<br />

Rotary South Pasadena<br />Social Media
gives tools to get you noticed<br />

Rotary South Pasadena<br />Social Media
is word-of-mouth on steroids<br />

Rotary South Pasadena<br />Source: AC
Nielsen, July 2009<br />

Rotary South Pasadena<br />If trust
is important for your brand, peer recommendations are the way to go.<br />

Rotary South Pasadena<br />How to
get peer-to-peer recommendations on Facebook?<br />

Rotary South Pasadena<br />All fans
on this Facebook Fan Page: 59 fans<br />All friends in Tom’s network: 1,341 friends<br />

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Rotary South Pasadena<br />That’s an
average 5 hours and 46 minutes every month over 100 million users in the US.<br />

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Rotary South Pasadena<br />How to
get peer-to-peer recommendations on LinkedIN?<br />

Rotary South Pasadena<br />Recommendation on
LinkedIN<br />

Rotary South Pasadena<br />Courtney’s LinkedIn
Network:<br />500+ connections<br />My LinkedIN network: <br />2,744 connections<br />

Rotary South Pasadena<br />How to
get peer-to-peer recommendations on Twitter?<br />

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Rotary South Pasadena<br />Potential reach:
2,993 people<br />

Rotary South Pasadena<br />Average age:<br
/>LinkedIn – 39 years old<br />Facebook – 33 years old<br />Twitter – 31 years old<br />

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Rotary South Pasadena<br />“Although methods
such as paid search, Web display ads and TV commercials still reach a larger audience, the "influence" tapped in social media is a heck of a lot stronger than it is with traditional advertising.” <br />– Seth Greenberg, Intuit Inc.<br />

Rotary South Pasadena<br />Phase I:<br
/>Participate<br />Listen to your customer<br />Share valuable content <br />

Rotary South Pasadena<br />Phase II:<br
/>What are your goals<br />Develop a strategy<br />3. Implement the strategy<br />4. Listen every day<br />

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Rotary South Pasadena<br />Questions?<br />

Rotary South Pasadena<br />Marieke Hensel<br
/>m@brandingpersonality.com<br />twitter.com/hensel<br />Facebook.com/hensel<br />Facebook.com/brandingpersonality<br />www.brandingpersonality.com<br />