Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

What is Social Media & why should you join? - for business

What is social media, and why should I join in? Can my small business really generate profits with social media? How can I generate word-of-mouth through social media?

  • Login to see the comments

What is Social Media & why should you join? - for business

  1. Rotary South Pasadena<br />Social MediaGenerate profits by attracting customers through social media.<br />Marieke HenselTuesday March 23, 2010<br />
  2. Rotary South Pasadena<br />What is Social Media?<br />
  3. Rotary South Pasadena<br />LinkedIN<br />Facebook<br />Twitter<br />
  4. Rotary South Pasadena<br />Why Social Media?<br />
  5. Rotary South Pasadena<br />Marketing is changing<br />
  6. Rotary South Pasadena<br />Not only different marketing channels,<br />
  7. Rotary South Pasadena<br />It’s a different way of communicating.<br />
  8. Rotary South Pasadena<br />People use social media to communicate<br />
  9. Rotary South Pasadena<br />Your customers use social media to communicate<br />
  10. Rotary South Pasadena<br />Connect with your target audience<br />
  11. Rotary South Pasadena<br />
  12. Rotary South Pasadena<br />
  13. Rotary South Pasadena<br />
  14. Rotary South Pasadena<br />Q: How do you get most of <br /> your customers?<br />
  15. Rotary South Pasadena<br />Word-of-mouth<br />
  16. Rotary South Pasadena<br />More customers?<br />
  17. Rotary South Pasadena<br />Do you come to mind when people are searching for someone in your profession?<br />
  18. Rotary South Pasadena<br />Do people know what makes you<br />Stand out?<br />
  19. Rotary South Pasadena<br />Biggest problem for entrepreneurs is not that they aren’t good at their job. <br />The biggest problem for entrepreneurs is that nobody knows that they exist and what value they provide.<br />
  20. Rotary South Pasadena<br />Social Media gives tools to get you noticed<br />
  21. Rotary South Pasadena<br />Social Media is word-of-mouth on steroids<br />
  22. Rotary South Pasadena<br />Source: AC Nielsen, July 2009<br />
  23. Rotary South Pasadena<br />If trust is important for your brand, peer recommendations are the way to go.<br />
  24. Rotary South Pasadena<br />How to get peer-to-peer recommendations on Facebook?<br />
  25. Rotary South Pasadena<br />All fans on this Facebook Fan Page: 59 fans<br />All friends in Tom’s network: 1,341 friends<br />
  26. Rotary South Pasadena<br />
  27. Rotary South Pasadena<br />That’s an average 5 hours and 46 minutes every month over 100 million users in the US.<br />
  28. Rotary South Pasadena<br />
  29. Rotary South Pasadena<br />How to get peer-to-peer recommendations on LinkedIN?<br />
  30. Rotary South Pasadena<br />Recommendation on LinkedIN<br />
  31. Rotary South Pasadena<br />Courtney’s LinkedIn Network:<br />500+ connections<br />My LinkedIN network: <br />2,744 connections<br />
  32. Rotary South Pasadena<br />How to get peer-to-peer recommendations on Twitter?<br />
  33. Rotary South Pasadena<br />
  34. Rotary South Pasadena<br />
  35. Rotary South Pasadena<br />
  36. Rotary South Pasadena<br />
  37. Rotary South Pasadena<br />
  38. Rotary South Pasadena<br />Potential reach: 2,993 people<br />
  39. Rotary South Pasadena<br />Average age:<br />LinkedIn – 39 years old<br />Facebook – 33 years old<br />Twitter – 31 years old<br />
  40. Rotary South Pasadena<br />
  41. Rotary South Pasadena<br />“Although methods such as paid search, Web display ads and TV commercials still reach a larger audience, the "influence" tapped in social media is a heck of a lot stronger than it is with traditional advertising.” <br />– Seth Greenberg, Intuit Inc.<br />
  42. Rotary South Pasadena<br />Phase I:<br />Participate<br />Listen to your customer<br />Share valuable content <br />
  43. Rotary South Pasadena<br />Phase II:<br />What are your goals<br />Develop a strategy<br />3. Implement the strategy<br />4. Listen every day<br />
  44. Rotary South Pasadena<br />
  45. Rotary South Pasadena<br />Questions?<br />
  46. Rotary South Pasadena<br />Marieke Hensel<br />m@brandingpersonality.com<br />twitter.com/hensel<br />Facebook.com/hensel<br />Facebook.com/brandingpersonality<br />www.brandingpersonality.com<br />

×