The document discusses the concept of "The We Experience" and how companies can create meaningful experiences for customers in the experience economy. It argues that companies need to shift from transactions to interactions and place customers at the center of innovation. Various examples are provided of companies that have successfully created "We Experiences", such as Nike+ turning running into a gamified social experience and Slideshare facilitating knowledge sharing. The document advocates for an ongoing experience innovation process within companies.

1. The We Experience Emotionally engage us and flourish By Marieke Schoenmaker

2. Companies that try to create meaningful experiences are flourishing

3. Creating meaning requires inspiring leadership, is difficult and time consuming

4. Imagine …. What is needed to create meaningful experiences?

7. We floated from the agrarian through the industrial and service into the experience economy Differentiated Un-differentiated Relevant for Irrelevant for Market Added value Price fixing Customer needs Competitive position Commodities Products Services Experiences staging Co-creation experience transformation Customization Customization Customization Commoditization Commoditization Commoditization

8. Value in the new social reality is created from the customer point of view

10. Imagine …. How are you connected with the experience economy?

12. We search for meaningful experiences CUSTOMER Alternative Online channels Demands better Shopping environment Increased Online shopping Appreciates customization Demands participation Wants experiences And quick solutions Seeks excitement Demands Better services Source: Capgemini, The future Consumer

13. We connect ourselves in peer to peer networks to have memorable experiences Source: Harvard Business, Groundswell

14. By thoroughly mapping the customer journey organizations discover breakthrough innovations Orientation What does the customer have in mind? Interaction What is available of what the customer had in mind? Decision-making Is the choice compelling for the customer? Purchasing To what extend do the choice and the purchase justification match? Paying To what extend do customers need to be reassured on trust issues? Delivery What does the customer need to monitor to ensure that the job is successfully executed? Use What might the customer need to use the solution for his objective? Conclude What must the customer do to finish his job?

15. Imagine …. What were you’re breakthrough innovations last year?

17. Creativity is about seeing solutions that others haven’t seen yet Collaborative thinking X Exceeding boundaries X A catching objective X Productive power = More valuable products, services and processes Source: Lynda Graton, Hotspots

18. A high involvement concept is a compelling umbrella for all the company's activities Source: Diane Nijs, Imagineering Identity Co-creation Themes Physical and virtual environments Employees Communication Sense Feel Think Relate Act

19. Bridging people, ideas and information in inspiring environments to make innovation happen

20. Imagine …. Is innovation already you’re company’s DNA?

24. Co-creation and collaboration on total solutions, through a global network Source: May 2006, Chris Lawer

25. Imagine …. How can you’re organization become a experiential platform ?

27. Apply the Maslow pyramid of needs to the workplace Source: October 2007, Chip Conley

29. We become a personal brand to live beyond our talents Source: June 2008, Talentfirst/Marieke Schoenmaker

30. Imagine …. What is the art of you’re company’s leadership?

32. Realize growth and cost control at the same time Source: February 2008, Bas van Oosterhout

34. Imagine …. How do you realize sustainable growth?

41. This was a story about The We Experience helping you to start with your journey to get emotionally engaged and flourish Please share with the Experience Innovation Group on Slideshare your We Experience Contact us by giving your comments create and learn from each other

42. www.slideshare.net/mariekeschoenmaker www.slideshare.net /group/experience-innovation www.insightory.com www.experienceinnovation.blogspot.com www.linkedin.com/in/mariekeschoenmaker http:// twitter.com/mariekeschoenmaker Enjoy! “ Life is one great opportunity for growth” Marieke Schoenmaker [email_address] +31-622497148 In collaboration with Connecter & Network Orchestrator Entrepeneur Thank you! Inspired by my customers, friends, the artists, and the great thinkers in this world