Blanche the basic, ethic & chic must-have! - Conceptualise a new luxury brand - Design its brand DNA (Golden Era, Personality, Iconic product) - Creating the archetype, the stylistic positioning & the brand driver matrix. Values: Singular, Timeless, Excellence, Confidence, Absolute, Essential. Inspired by the 20's, we created a timeless brand & premium products to enhance each women body features & to celebrate their independence