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Reputation Action Plan
Mercure – La Rochelle
      Camille Jean
      Marion Jollivet
Immediate Action


 Innovate the website : panoramic photos, drop-
  down menu
 Propose new offers, flash
  promotions, discounts, earlybirds offers, hôtels +
  activities formulas…
 Develop social networks
  (Facebook, Twitter, Newsletters….)
 Staff training to boost and encourage
  leadership, teamwork..
Mid Term Actions


 On tv rooms: ask about the guest feedback
 To renovate the Building
 To renovate rooms, decoration
 To develop positive comments on Tripadvisor
 Sponsors during local events (francofolies in
  July)
 PR
Long Term Actions


 To build a seminar/meeting room
 To build Spa
 To extend some rooms to propose familial room
 (During annual events such as « Le grand
 Pavois »)

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Reputation action plan

  • 1. Reputation Action Plan Mercure – La Rochelle Camille Jean Marion Jollivet
  • 2. Immediate Action  Innovate the website : panoramic photos, drop- down menu  Propose new offers, flash promotions, discounts, earlybirds offers, hôtels + activities formulas…  Develop social networks (Facebook, Twitter, Newsletters….)  Staff training to boost and encourage leadership, teamwork..
  • 3. Mid Term Actions  On tv rooms: ask about the guest feedback  To renovate the Building  To renovate rooms, decoration  To develop positive comments on Tripadvisor  Sponsors during local events (francofolies in July)  PR
  • 4. Long Term Actions  To build a seminar/meeting room  To build Spa  To extend some rooms to propose familial room (During annual events such as « Le grand Pavois »)