Presentation for a class at the School of Information at the University of Texas at Austin.

1. Johnson’s Backyard Garden: JBG Organic

2. Analysis of sales figure
provides a method for
evaluating the
effectiveness of
marketing efforts.
“Every winter , we
see a large dip
in sales.”
- Brent Johnson

3. How do we communicate
the bounty of our winter
crops more effectively?

4. Sell the story of the
Johnson Family for
more effective
marketing

5. Is having a good product, and a good
story, enough?

7. To promote winter
sales, increased
outreach and
exposure is
necessary.
Sell the story of
‘The Johnson
Family’ and
embody the brand
at every famer’s
market.