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FACEBOOK
BUSINESS
BRIEFING
The Future of Facebook:
What Marketers Need To Know
for 2018 and B...
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•Premier Facebook Marketing
Expert
•Hired by Facebook & Fortune
500 Companies
•Globetrotting ...
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• 70M business
• 6M advertisers
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Meet Andrew, Epic Mortgage Guy
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INSTAGRAM
IS FACEBOOK’S NEXT FACEBOOK
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THIS is what Facebook is focused on…
• Netflix, YouTube, Amazon, Hulu – LOOK OUT!
• M! Conver...
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WATCH. VIDEO.
m.me/marismith à type ‘fast’
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Facebook TV
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FIVE FACEBOOK
VIDEO FACTORS
“We identified five factors related
to the rise of online video v...
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A recent eye-
tracking study
shows people
gaze FIVE times
longer at video
than static
content...
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Increased investment in original content
• The big 3 SVOD increased
investment in content
fro...
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Increase in number of digital original shows
• Amazon is top
• Netflix playing catch up
• App...
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Increase in exclusive streaming rights
Golden Globes Red Carpet Pre-Party
India Premier Crick...
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WHY IS ALL THIS IMPORTANT?
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VIDEO AD BREAKS
New (CHEAP!) television ads
5-15 seconds
Pre-roll and in-stream video ads
m.me/marismith à type ‘fast’
not a ‘buy my stuff’
copywriter.
Think more like a
SCREENWRITER,
m.me/marismith à type ‘fast’
Facebook Watch – got your show?
• Facebook is favoring
CREATORS
• Facebook Live Producer is
c...
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Meet Lara, Animal Trainer
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43% of marketers
said they’d
create more
video content if
there were no
obstacles like
time, ...
m.me/marismith à type ‘fast’
How my winners are winning!
• Right strategy
• Right tools
• Right templates
• Right content
...
m.me/marismith à type ‘fast’
Meet Adriana, Romance Author
m.me/marismith à type ‘fast’
wave.video
m.me/marismith à type ‘fast’
Meet Lori, The Produce Moms
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Meet Whitney, Food Blogger
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Meet Nancy, Ladybug Wreaths
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Facebook’s #1 Focus for Ads
• All ads must DRIVE BUSINESS
• Metrics vs. Results
m.me/marismith à type ‘fast’
MESSENGER
Marketers may ruin…
m.me/marismith à type ‘fast’
Conversational commerce
• It’s all about how you
make people
FEEEEEEEEL!
m.me/marismith à type ‘fast’
“A sale isn’t made
until a conversation
is started.
Marketers need to
focus on creating
conve...
m.me/marismith à type ‘fast’
“Content is King…
but Engagement is
Queen and she rules
the house.”~ Mari Smith
m.me/marismith à type ‘fast’
Messenger groups as:
• Engagement Pods
• Mastermind
• Peer support network, sharing, coaching
m.me/marismith à type ‘fast’
m.me/marismith chatbot
m.me/marismith à type ‘fast’
Mari’s Motto
• Relationships first,
• Business second.
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What’s up, WhatsApp?!
m.me/marismith à type ‘fast’
FACEBOOK
COMMUNITIES
m.me/marismith à type ‘fast’
Meet Joey, Indie Law
m.me/marismith à type ‘fast’
Meet Ursula, Team Grit
m.me/marismith à type ‘fast’
The Future is Relationships
• Focus on your
community managers
• Moderators,
relationship bui...
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FACEBOOK’S
WELLBEING INITATIVE
m.me/marismith à type ‘fast’
m.me/marismith à type ‘fast’
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Here's How To Increase Your Reach,
Results and Revenue with VIDEO
on Facebook!
Details at: ht...
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Facebook Business Briefing with Mari Smith - March 2018

The Future of Facebook: What Marketers Need To Know for 2018 and Beyond
Watch the companion Facebook Live here:
https://www.facebook.com/marismith/videos/10155226323975009/

Facebook Business Briefing with Mari Smith - March 2018

  1. 1. m.me/marismith à type ‘fast’ FACEBOOK BUSINESS BRIEFING The Future of Facebook: What Marketers Need To Know for 2018 and Beyond MARI SMITH – Premier Facebook Marketing Expert CEO, Mari Smith International, Inc.
  2. 2. m.me/marismith à type ‘fast’ •Premier Facebook Marketing Expert •Hired by Facebook & Fortune 500 Companies •Globetrotting Speaker •Brand AmbassadorMARI SMITH
  3. 3. m.me/marismith à type ‘fast’ • 70M business • 6M advertisers
  4. 4. m.me/marismith à type ‘fast’ Meet Andrew, Epic Mortgage Guy
  5. 5. m.me/marismith à type ‘fast’ INSTAGRAM IS FACEBOOK’S NEXT FACEBOOK
  6. 6. m.me/marismith à type ‘fast’
  7. 7. m.me/marismith à type ‘fast’ THIS is what Facebook is focused on… • Netflix, YouTube, Amazon, Hulu – LOOK OUT! • M! Conversational Commerce • Groups, groups, groups = meaningful social interaction • Hello Instagram! • Yo, what’s up, WhatsApp?
  8. 8. m.me/marismith à type ‘fast’ WATCH. VIDEO.
  9. 9. m.me/marismith à type ‘fast’
  10. 10. m.me/marismith à type ‘fast’ Facebook TV
  11. 11. m.me/marismith à type ‘fast’ FIVE FACEBOOK VIDEO FACTORS “We identified five factors related to the rise of online video viewing” Smartphones Shorter attention spans Binge-watching Importance of context Thrill of novelty
  12. 12. m.me/marismith à type ‘fast’ A recent eye- tracking study shows people gaze FIVE times longer at video than static content on Facebook & Instagram.
  13. 13. m.me/marismith à type ‘fast’ Increased investment in original content • The big 3 SVOD increased investment in content from $5.5Bn to $13Bn in four years • Netflix to spend up to $8bn in 2018 with the aim of making half its catalog original series
  14. 14. m.me/marismith à type ‘fast’ Increase in number of digital original shows • Amazon is top • Netflix playing catch up • Apple Music & Facebook Watch now on the map • YouTube Red increasing
  15. 15. m.me/marismith à type ‘fast’ Increase in exclusive streaming rights Golden Globes Red Carpet Pre-Party India Premier Cricket League Facebook bid $600M Winning bid went to Rupert Murdoch’s Star at $2.6Bn
  16. 16. m.me/marismith à type ‘fast’ WHY IS ALL THIS IMPORTANT?
  17. 17. m.me/marismith à type ‘fast’ VIDEO AD BREAKS New (CHEAP!) television ads 5-15 seconds Pre-roll and in-stream video ads
  18. 18. m.me/marismith à type ‘fast’ not a ‘buy my stuff’ copywriter. Think more like a SCREENWRITER,
  19. 19. m.me/marismith à type ‘fast’ Facebook Watch – got your show? • Facebook is favoring CREATORS • Facebook Live Producer is coming • Episodic content • Apply at: http://bit.ly/fbwatchform
  20. 20. m.me/marismith à type ‘fast’ Meet Lara, Animal Trainer
  21. 21. m.me/marismith à type ‘fast’ 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget. ~Buffer
  22. 22. m.me/marismith à type ‘fast’ How my winners are winning! • Right strategy • Right tools • Right templates • Right content • Right targeting • Right engagement
  23. 23. m.me/marismith à type ‘fast’ Meet Adriana, Romance Author
  24. 24. m.me/marismith à type ‘fast’ wave.video
  25. 25. m.me/marismith à type ‘fast’ Meet Lori, The Produce Moms
  26. 26. m.me/marismith à type ‘fast’ Meet Whitney, Food Blogger
  27. 27. m.me/marismith à type ‘fast’ Meet Nancy, Ladybug Wreaths
  28. 28. m.me/marismith à type ‘fast’ Facebook’s #1 Focus for Ads • All ads must DRIVE BUSINESS • Metrics vs. Results
  29. 29. m.me/marismith à type ‘fast’ MESSENGER Marketers may ruin…
  30. 30. m.me/marismith à type ‘fast’ Conversational commerce • It’s all about how you make people FEEEEEEEEL!
  31. 31. m.me/marismith à type ‘fast’ “A sale isn’t made until a conversation is started. Marketers need to focus on creating conversations, not leads. Conversations create revenue.” David Cancel, CEO Drift
  32. 32. m.me/marismith à type ‘fast’ “Content is King… but Engagement is Queen and she rules the house.”~ Mari Smith
  33. 33. m.me/marismith à type ‘fast’ Messenger groups as: • Engagement Pods • Mastermind • Peer support network, sharing, coaching
  34. 34. m.me/marismith à type ‘fast’ m.me/marismith chatbot
  35. 35. m.me/marismith à type ‘fast’ Mari’s Motto • Relationships first, • Business second.
  36. 36. m.me/marismith à type ‘fast’ What’s up, WhatsApp?!
  37. 37. m.me/marismith à type ‘fast’ FACEBOOK COMMUNITIES
  38. 38. m.me/marismith à type ‘fast’ Meet Joey, Indie Law
  39. 39. m.me/marismith à type ‘fast’ Meet Ursula, Team Grit
  40. 40. m.me/marismith à type ‘fast’ The Future is Relationships • Focus on your community managers • Moderators, relationship builders • Teach best practices for community engagement
  41. 41. m.me/marismith à type ‘fast’ FACEBOOK’S WELLBEING INITATIVE
  42. 42. m.me/marismith à type ‘fast’
  43. 43. m.me/marismith à type ‘fast’
  44. 44. m.me/marismith à type ‘fast’ Here's How To Increase Your Reach, Results and Revenue with VIDEO on Facebook! Details at: https://bit.ly/FASTfb Or go to https://me.me/marismith & enter fast Level 1 FAST Facebook Results On-demand training BONUS: Get 3 months free Inner Circle membership! Level 2 FAST Facebook Results Video training + PLUS 12-weeks *live* coaching BONUS: Get 12 months free Inner Circle membership! SPECIAL INVITATION!

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