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© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Superc...
© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
WELCOM...
© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAK...
© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Soluti...
© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAK...
© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAK...
© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAK...
© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAK...
© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAK...
© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Soluti...
© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAK...
© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAK...
© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAK...
© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAK...
© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAK...
© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
• NEW ...
© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
• www....
© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Course...
© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Q&A!
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FACEBOOK MARKETING SUCCESS: Proven Ways To Generate More Traffic, Leads and Profits by Mari Smith at HubSpot's INBOUND 2015 Conference
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Supercharge Your Facebook Marketing! 10 Facebook Mistakes Businesses Are Making... And How To Fix Them #fbmistakes

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NEW Facebook Marketing Breakthroughs online training course - starts June 9th, 2015. http://marismith.com/fbbb <--- register early for the best price!
********
Supercharge your Facebook Marketing! Stop missing out on opportunities by fixing these top 10 mistakes. These slides reveal the 10 mistakes + solutions; watch the REPLAY of this epic webinar (8,000+ registrants!): http://22s.com/marismith (via Facebook app). Or directly on YouTube: https://youtu.be/-HAL8wF2wFw

90% of Fortune 500 companies are making several of these mistakes. And, at least 50% of all Facebook page owners are making Mistake #1… and they are leaving HUGE piles of money on the table as a result. There are several studies that prove this to be true! (When you implement the antidote to these “Facebook fails,” you’ll open the floodgates to more revenue!)

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Supercharge Your Facebook Marketing! 10 Facebook Mistakes Businesses Are Making... And How To Fix Them #fbmistakes

  1. 1. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Supercharge Your Facebook Marketing! The Top Ten Mistakes Business Are Making on Facebook Free online training with Mari Smith
  2. 2. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith WELCOME! • Hashtag: #fbmistakes • Q&A: – Facebook comments, tweets, G+ • Free Guidebook • 10 Mistakes + solutions 2
  3. 3. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith MISTAKE #1 • Not RESPONDING to fan posts and comments! – Customers are sending 2x messages that require responses – Brands ignore five out of six  – 71% of complaints on social media are made on Facebook Sources: SproutSocial, Edison Research 3
  4. 4. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Solution #1 • Implement systems & resources to RESPOND – People want to be seen and heard • Need training? • How to manage negative comments – In-house system – Social media management (assign) • Which companies “get” social care? 4
  5. 5. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith MISTAKE #2 • Your posts are overly PROMOTIONAL – Salesy, hypey, buy now, CTAs = overdone • Solutions: – Check your negative feedback – Try 40:40:20 • 40% informative • 40% promo • 20% other 5
  6. 6. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith MISTAKE #3 • Not having a BUDGET for ads • Solution: – Allocate weekly budget – Test, test, test – Secret = proper training – Must be clear on what you want to achieve 6
  7. 7. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith MISTAKE #4 • Using only the BOOST button – Less choices, less granular targeting • Solution: – Promote select posts within Ads Manager or Power Editor – Place “dark posts” – Split test – Build and use Custom Audiences 7
  8. 8. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith MISTAKE #5 • Promoting posts without a measurable ROI – Perhaps your goal is engagement? • Solution: – Use a phased approach • Mari’s 4-phase profit system – Put content in 3 buckets: • 1) education, 2) entertainment and/or 3) CTA 8
  9. 9. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith MISTAKE #6 • Targeting the wrong AUDIENCE – Wrong demographics, or too broad 9
  10. 10. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Solution #6 • Get super serious about granular targeting! • Use Custom Audiences – Be careful with Lookalike Audiences • Check Ad Relevance Score • Check negative feedback 10
  11. 11. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith MISTAKE #7 • Not using the CONVERSION pixel – Don’t know how to create, where to place, or no access to website – 90% of Fortune 500 companies don’t utilize Facebook pixels! Source: Mixpo • Six to choose from – “Pixels are the beating heart of an effective campaign” 11
  12. 12. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith MISTAKE #8 • Not having a compelling OFFER – Also, offer not compelling to enter email • Solution: – Unique, special, different – Clearly target to your market – Split test – Get help! 12
  13. 13. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith MISTAKE #9 • Ineffective or poorly designed LANDING PAGE – Not about just getting traffic, visits • Solution: – Develop an audience of your own – “Hold visitors’ attention for three minutes, they are twice as likely to return to your site than if you only hold them for one minute.” [Source: Chartbeat] 13
  14. 14. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith MISTAKE #10 • Not INTEGRATING Facebook – With overall marketing strategy – With other social media channels – With other digital methods – With offline • Solution: – Get help, get training! – Holistic approach 14
  15. 15. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith MISTAKES #11-50! • Includes: – Using the wrong ad bidding strategy – Not checking the right Insights – Overlooking the ‘Frequency’ metric – Ineffective Page cover image – Posting too often or too seldom – Obsessing over reach – Only posting the same types of content – Not having an effective follow up sequence – Ignoring ‘Frame of Mind’ marketing 15
  16. 16. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith • NEW Online course • Go to: www.marismith.com/fbbb • How To Increase Your Reach, Leads, Sales and Profits On Facebook! – Get Mari’s insider tips and latest best practices – Learn how to INCREASE your conversions and DECREASE your costs! 16
  17. 17. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith • www.marismith.com/fbbb – SAVE $200! • VIP Upgrade – limited spots – Get your own dedicated Facebook Ads Expert (independent) 17
  18. 18. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Course curriculum • Module #1 – How To Optimize Your Facebook Page & Content • Module #2 – How To Create Facebook Ads That Convert • Module #3 – How To Reach Your Ideal Audience With Perfect Targeting • Module #4 – How To Design Super Compelling Lead Generation Pages & Offers • Module #5 – How To Build A Highly Profitable Sales Process • Module #6 – How To Rise To The Top With Stellar Social Customer Care • Go to: www.marismith.com/fbbb 18
  19. 19. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith Q&A! • #fbmistakes 19
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NEW Facebook Marketing Breakthroughs online training course - starts June 9th, 2015. http://marismith.com/fbbb &lt;--- register early for the best price! ******** Supercharge your Facebook Marketing! Stop missing out on opportunities by fixing these top 10 mistakes. These slides reveal the 10 mistakes + solutions; watch the REPLAY of this epic webinar (8,000+ registrants!): http://22s.com/marismith (via Facebook app). Or directly on YouTube: https://youtu.be/-HAL8wF2wFw 90% of Fortune 500 companies are making several of these mistakes. And, at least 50% of all Facebook page owners are making Mistake #1… and they are leaving HUGE piles of money on the table as a result. There are several studies that prove this to be true! (When you implement the antidote to these “Facebook fails,” you’ll open the floodgates to more revenue!)

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