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the   new relationship marketing How to Build a  Large, Loyal,  and  Profitable Network   Using the  Social   Web MARI SMITH Social Media Speaker & Author
 
 
What is Relationship Marketing?
actions  taken to  build   and  sustain  long-term relationships with  customers .
 
the longer  relationships   are  sustained , the more  profitable  your  company .
 
What ’ s  New ?
Tech  Skills  +  Soft  Skills
open,  sharing
Merge  Online  with  Offline
Creatively  Nurture
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What prevents Relationship marketing success?
Overcoming  FEAR
Exposure
What about  privacy? personal  |  professional  |  private
 
Timesink?  All consuming
Copyright  Protection
New  Skills
Emotionally Intelligent Leaders
 
Empathy
Giving  with  no agenda
Listening
Wow  Influencers
 
 
 
9 Steps To Building Your Business  Through Relationship Marketing 3   9
Become a   Center of Influence 1
what makes you unique ?
 
Authority:  root word =  Author
Four Part  Formula
[object Object]
2. Quality  Content
 
3.  Consistency
4. Genuine, Passionate  Caring
 
Turn Fans, Friends, Followers into  Paying Customers 2
clear  offers,  CTA’s
Maintain the same style:  Personal &  Promotional content
Create a  Promotional Calendar
Profit through  joint ventures
 
Give away  your best stuff
 
 
Integrate   offline to  optimize  online 3
Speakers:
research  attendees,  other  speakers
Ensure your presentation facts are  accurate!
Embrace  sharing your content
monitor  back-channel
Discover  High Impact Events
 
 
Take photos, videos:  valuable content
 
 
 
#wisdom2conf #bwela #sxsw #cmworld #pubcon Watch  hashtags  for new events
Relationships First. Business Second.
Now  Available! online & anywhere books are sold Foreword by  Guy Kawasaki
.com/book
Thank  You!

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The New Relationship Marketing - by Mari Smith

Editor's Notes

  1. Mari Smith was born in Canada to Scottish parents, then moved to Scotland age 12 with her father and sisters. Then emigrated to San Diego in 1999.
  2. How does your brand make people FEEL?
  3. Empathy Compassion Giving with no agenda Emotional intelligence Deep Listening – appoint a “CLO” Chief Listening Officer
  4. “What the world needs now, more than anything, is emotionally intelligent leaders.” ~Martha Beck (at Maria Shriver’s 2010 Women’s Conference).
  5. When emotions go up, intelligence goes down.
  6. Also, story of @Mortons & Peter Shankman – wow influencers, turn into brand evangelizers
  7. Assets: accent, physicality (height, presence)
  8. WHY would people want to emulate you? You’re successful, you appear to “have it all”: travel, money, home. Or maybe you appear fulfilled, you’ve “got your act together.” Assets: accent, physicality (height, presence) FOUR stages of life: Carl Jung, Archetypes (Wayne Dyer): Athlete (strong beautiful body) Warrior (competitive, divide & conquer, ego) Statesman (wiifm vs how may I serve?) Spirit (spiritual being having human experience)  
  9. Proactively build your network, e.g. on Twitter use Twellow.com, Listorious.com, check others’ Twitter Lists and keep an eye on hashtags for relevant events/topics for new people to follow.
  10. Cherry pick the BEST content to share. Become a masterful CONTENT CURATOR.
  11. Gary Vaynerchuk @garyvee
  12. Power of connecting with the right people Connect with “Firestarters” to help jump-start your new business, blog, etc. Mari Smith and Mike Stelzner – Mike is the Founder of SocialMediaExaminer.com, Mari was instrumental in helping launch and grow the blog and company.
  13. “Move the ‘free line’” – don’t be afraid to give your best stuff away. You’ll be amazed at what comes back to you when you do!
  14. @AmyPorterfield – one of Mari Smith’s most successful protégés.
  15. Mari Smith and Jack Canfield, founder of the Transformational Leadership Council.
  16. Larry Benet – “The Connector” – founder of SANG, the Speakers and Authors Networking Group
  17. “Hollywood Squares” – see Mari’s book “The New Relationship Marketing” for this special exercise!
  18. Guy Kawasaki showcasing Mari Smith’s “Duchenne smile” – a genuine smile that uses the eye muscle and makes “crows feet!”
  19. Guy Kawasaki showcasing Mari Smith’s “Duchenne smile” – a genuine smile that uses the eye muscle and makes “crows feet!”
  20. Mari Smith and Guy Kawasaki with the “Kawasaki Swallowtail!”
  21. For more information on these particular events, see: www.wisdom2summit.com www.blogworldexpo.com www.sxsw.com www.contentmarketingworld.com www.pubcon.com
  22. Mari Smith’s motto for many years.