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The New Relationship Marketing How To Build A  Large, Loyal, Profitable  Network Using The Social Web MARI SMITH Social Media Speaker & Author
#NRMbook   tweetchat.com
What is Relationship Marketing?
actions  taken to  build   and  sustain  long-term relationships with  customers .
 
New  Skills
Emotionally Intelligent Leaders
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Four Part  Formula
[object Object]
2. Quality  Content
Authority:  root word =  Author
Give away  your best stuff
Embrace  sharing your content
[object Object]
 
Create an Editorial +  Promotional Calendar
clear  offers,  CTA’s
3.  Consistency
Maintain the same style:  Personal &  Promotional content
4. Genuine, Passionate  Caring
 
Why  ?
Personal Profile vs. Fan Page?
 
 
News Feed
Share is to Facebook  as Retweet is to Twitter
Personal profile = Timeline
Timeline = TMI?
Fan page / Business page
Why  ?
Personal profile
Stream (News Feed!)
Relationships First. Business Second.
Social Media  Inner Circle ,[object Object],[object Object],[object Object],[object Object]
Write on Mari’s Facebook wall: www.facebook.com/marismith Tweet Mari: @ marismith Subscribe to Mari’s blog:  www.marismith.com

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The New Relationship Marketing - Webinar with Mari Smith 1 of 2

Editor's Notes

  1. Empathy Compassion Giving with no agenda Emotional intelligence Deep Listening – appoint a “CLO” Chief Listening Officer
  2. “ What the world needs now, more than anything, is emotionally intelligent leaders.” ~Martha Beck (at Maria Shriver’s 2010 Women’s Conference).
  3. How does your brand make people FEEL?
  4. Proactively build your network, e.g. on Twitter use Twellow.com, Listorious.com, check others’ Twitter Lists and keep an eye on hashtags for relevant events/topics for new people to follow.
  5. “ Move the ‘free line’” – don’t be afraid to give your best stuff away. You’ll be amazed at what comes back to you when you do!
  6. Cherry pick the BEST content to share. Become a masterful CONTENT CURATOR.
  7. Gary Vaynerchuk @garyvee
  8. Your customers spend most of their online time on Facebook. You get to tap into Facebook’s 660+MILLION member base! You can build a community of unlimited raving fans… and easily create customers for life!
  9. It’s your choice: Use your profile for known friends/family. Tight privacy settings. Focus on Fan Page for business. OR Use your profile for professional networking + extended community + personal. Make use of Friend Lists to determine who sees what content. PLUS use Fan Page for business.
  10. Your customers spend most of their online time on Facebook. You get to tap into Facebook’s 660+MILLION member base! You can build a community of unlimited raving fans… and easily create customers for life!
  11. Mari Smith’s motto for many years.
  12. Mari Smith’s motto for many years.