This training is sponsored by InVideo.io. Friends of Mari can save 50% off an InVideo account: the world's easiest video creation software. Only $60/yr. Go to invideo.io/marismith & use code MARI50. Watch the companion FACEBOOK LIVE here: https://www.facebook.com/marismith/videos/2414864582107469/ Or, watch on YOUTUBE here: https://youtu.be/Duql35Lj0TY Want to make your digital agency more profitable and get better results for your clients? Whether you’re a solo social media professional, or a small to medium sized agency, this is for you! Did you know video gets the best reach, engagement, and conversion rates on Facebook? It’s true. VIDEO on both Facebook and Instagram—both organic and paid—is more important than ever for you and your clients. In this special training lead live on Facebook I’m teaming up with my good friends at InVideo.io to walk you through: ✭ how to generate leads & revenue for your clients with video (using the highest ROI campaigns) ✭ the exact right type of video for every stage of the funnel (most people are missing this!) ✭ the 3 biggest bottlenecks for video (and how you can easily overcome them!) Includes real examples from agencies/brands.

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The CMO struggle:
CMO’s are in the job role 3.5 years on average
Lowest of all C-suite
Lowest rate since 2009 Sources:

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Why?
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Because marketing today is
CHALLENGING!!

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VIDEO gets the best organic reach
VIDEO gets the best engagement
VIDEO gets the best conversion
VIDEO is the most affordable ad unit
Video views
VIDEO is the best performing ‘top of funnel’
content
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So, let’s SIMPLIFY!!

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Image: REUTERS/Stephen Lam
While there's a lot to
do to improve News
Feed, our roadmap for
the Facebook app is
very focused on a few
priorities:
STORIES, VIDEO, and a
much bigger focus on
COMMUNITIES and
GROUPS.
~Mark Zuckerberg, Facebook CEO

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Sales funnel
TOFU = top of funnel
Cold audience (unknown)
MOFU = middle of funnel
Warm audience (leads)
BOFU = bottom of funnel
Hot audience (prospects à convert to customers)
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Video for every stage of the funnel

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COLD Audience WARM Audience HOT Audience

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30-60 seconds
Facebook Playbook for video success
Capture attention instantly; brand/logo/message within the first 3
seconds
Build awareness
Cold/warm audience
Core essence of what the entire campaign is about
Engaging; people connect with the video(s) because of the
overall value…
specifically an emotional connection
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TOP of funnel VIDEOS

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InVideo.io
Example
TOFU

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15-30 seconds
Warm/hot audience
Tie in the narrative with how your
product/service serves that narrative!
95% of visuals used in your MOFU video
should come from TOFU
or you’ll lose your audience…
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MIDDLE of funnel VIDEOS

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InVideo.io
Example
MOFU

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5-15 seconds
Warm/hot audience
Your audience is already familiar with
you/your brand/this campaign
You don’t need to repeat what you did before,
the visuals simply help anchor
You’ll use the same/similar visuals as
TOFU/MOFU (a subset)
Retarget!
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BOTTOM of funnel VIDEOS

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InVideo.io
Example
BOFU

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3 BIG Bottlenecks!
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(reasons why you get stuck making
video content for your clients!)

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COST, TIME, EFFORT
Also, client approval cycle
Traditional video = go out and do a custom
shoot
Video crew, gear, production, video editor, etc.
Can take weeks, months even
Expenses add up
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3 blocks to video success:

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Use a powerful, online video creation tool!
InVideo.io = total video funnel solution
4,000 templates for every use case
1M+ Premium photos & videos (Shutterstock)
Intuitive & powerful editor with the world’s first
intelligent video assistant ‘IVA’
Speed & economy of creating professional videos for
your clients
Easily try out 3-4 lean marketing iterations
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THE SOLUTION

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HelloFresh UK Example
TOFU/MOFU/BOFU

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Porsche
Canada
Example
TOFU/MOFU/
BOFU

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Create stunning videos across use-cases in
under 10 mins!
InVideo was voted the #1 Product of the
week on Product Hunt.
Voted the easiest video creation platform
in the world beating products like Adobe
as per this survey by G2 Crowd.
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InVideo

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Add auto text to speech in every major
language and multiple accents that solves
for not being able to record a professional
VO!!
24*7 live support and a Facebook community
of more than 5000 marketers and
solopreneurs that share ideas and inspiration
so you’re never alone on this journey
All of this starting at just $5 a month if billed
annually
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InVideo à

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Price = just $5/mo
https://invideo.io/marismith/
24*7 LIVE support
Built-in intelligence
Article-to-video
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InVideo

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Mari’s Friends SAVE 50%!
The World’s Easiest Video Tool!
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invideo.io/marismith