The document discusses business model concepts like customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. It provides examples of business models for companies like Apple, Amazon, and Google. It encourages understanding customers through interviews and personas. It also discusses topics like total addressable market, competition, and lean startup methodology. The overall content is about understanding how to develop business models by understanding customer needs and validating ideas through customer development.
8. Customer
segments
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9. Value
propositions
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10. Channels
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11. Customer
relationships
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12. Revenue
streams
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13. Key
resources
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14. Key
activities
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15. Key
partners
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16. Cost
structure
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17. Apple iPod
Key Key Value Customer Customer
partners activities propositions relationships segments
Hardware
design
Lovebrand
Record
compan
ies Seamless Mass
Marketin
g
music market
experience
Key Channels
resources Retail
stores
People
Own
Software stores
& hardware Own
websites
Content &
agreements
Cost Revenue
structure streams
Some
Manufacturing Hardware music
People Marketing sales revenues
& sales
18. Amazon.com
Key Key Value Customer Customer
partners activities propositions relationships segments
Order Custom
fulfillment online
Logistics Large profiles
partners IT infrast product
developm
ructure Glob
& mainte ent
range Reccomen- mas al
nance dations mar s
ket
ffiliates
A Key Channels
Lower
resources value
Fulfillment items
infrastructure
Affiliates
Own
IT website
infrastructure
Cost Revenue
structure streams
Tech
nolog
& con y
Order
fulfillment
Sales
Marketing tent margin
19. Google.com
Key Key Value Customer Customer
partners activities propositions relationships segments
Expanding Adve
reach rtise
Targeted rs
Platform ads
& servic
managem e
ent Web
Free surfers
search
Key Channels
resources
Search Content
platform owners
Monetize
Internet
content (online)
Servers
Cost Revenue
structure streams
Platform Keyword
de velopment auctions
& maintenance
25. Costel
Age, sex, job, education, income
Social
Friends, family, relationships
Hobbies and leisure
Likes, dislikes
Goals
Personal goals
Professional goals
Pains
What keeps him awake at night.
What keeps him from reaching his goals.
What annoys him.
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32. TAM for Vplay.ro
16 mil. people in Romania watch TV
7 mil. of them use Internet
3.4 mil. of them download illegal stuff
2 mil. download movies & TV episodes
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33. Market maturity
Raw iron Checklist Productivity Transparency
wars wars
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38. Product Market
push pull
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39.
40. Exercise 2
Persona.
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41. Exercise 3
Lunch.
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42. Exercise 4
Five interviews.
One person.
Insights. Changes.
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43. Part 4
Putting
everything
together
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44. Outcomes
Persona (2 min)
TAM (2 min)
Interviewed people (2 min)
Interview example (5 min)
Insights (2 min)
Changes (2 min)
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