Better Typography

1. Better Typography Mark Boulton

2. markboulton.co.uk markboultondesign.com

3. mark@markboulton.co.uk

4. 1. Structure 2. Process 3. Macro typography 4. Micro typography

5. Typography and Web 2.0

6. seduced art & sex from antiquity to now

7. seduced art & sex from antiquity to now

8. A world of Verdana and Arial

9. typography 1 the art or process of setting and arranging types and printing from them. 2 the style and appearance of printed matter. 2

10. typography 1 the mechanical notation and arrangement of language.

11. Typography is not...

12. ...deciding which is best, Verdana or Arial.

13. ...just a designers responsibility.

14. STRUCTURE

15. ‘Typography has one plain duty before it and that is to convey information in writing.’ Emil Ruder

16. Information is language

17. words → sentences sentences → paragraphs paragraphs → groupings groupings → sections sections → document

18. Documents have a conceptual structure.

19. Author’s Conceptual Structure

20. Author’s Reader’s Conceptual Conceptual Structure Structure

21. Designer Author’s Reader’s Conceptual Conceptual Structure Structure

22. Content & Presentation

23. Designer Author’s Reader’s Conceptual Conceptual Structure Structure

24. Designer Author’s Reader’s Conceptual Conceptual Structure Structure HTML

25. P RO C E S S

26. Elements of User Experience Jesse James Garrett

27. visual design surface skeleton information design structure interaction design scope requirements strategy user needs / site objectives For a much better diagram go to: http://www.jjg.net/elements/pdf/elements.pdf

28. A linear process?

29. visual design surface skeleton information design structure interaction design scope requirements strategy user needs / site objectives project lifespan?

30. typography visual design surface skeleton information design structure interaction design scope requirements strategy user needs / site objectives

33. * ‘Can you design a theme for me?’ * Interchangeable with ‘skin’

34. Content & Presentation ...again!

35. Greybox wireframes

36. Greybox Methodology: http://www.jasonsantamaria.com/archive/2004/05/24/grey_box_method.php

37. Jesse Bennett-Chamberlain: http://31three.com/

38. Look at typographic design earlier in the process.

39. M AC RO T Y P O G R A P H Y

40. The big stuff

41. Creating spacial relationships

42. Golden Section

43. b a

44. a b

45. a b

46. a a a

47. a a a

48. a a a

49. Grids

50. A way of organising stuff

51. Provide a visual language

52. Answer layout questions

53. Sign in • Register • Read today’s paper • Jobs comment is free... Search Home This week Contributors Subjects A-Z Editor’s blog Dan Chung Steve Bell About us Audio Webfeeds Other blogs Blogs Editor’s picks Space cadets Dan Kennedy 05:00pm: Is seeing a UFO any more crazy than believing God Created the universe in six days> It is if you are running to be president of the United States. Comments A bankrupt hotchpotch Ed Vaizey Nov 06 07, 04:40pm The Queen’s speech: Big on short-term tricks, and lacking in long-term vision just about sums up the government’s new legislation Comments State of emergency by Steve Bell If Ball wants better schools, he End of mutual respect Derek Wall Nov 06 07, 04:20pm must scrap faith selection As the Respect party splits in two

56. M I C RO T Y P O G R A P H Y

57. The little stuff

58. Hyphens are not dashes

59. Britain’s workers improve their lives - by doing nothing

60. Britain’s workers improve their lives -- by doing nothing

61. Britain’s workers improve their lives—by doing nothing

62. Britain’s workers improve their lives – by doing nothing

63. - hyphen Müller-Brockmann – en dash 3–6 April; 25–30 mm a phrase marker – thus – with spaces — em dash a phrase marker—thus—with no spaces — Doesn’t sound much like a bee to me. — It’s a bloody aardvark! − minus 4−1=3

64. Never negatively space lowercase

65. Y O U C A N S PA C E C A P S

66. & HEADINGS SUBHEADINGS

67. {HOME} NOTEBOOK WORK PUBLICATIONS ICON SHOP ABOUT CONTACT LATEST FEATURED WORK Hand-crafted pixels & text. MTV.com SimpleBits is a tiny web design studio founded by XHTML/CSS development designer and author Dan Cederholm. We create simple, Cork’d readable interfaces balanced with a standards-based Creative Director methodology. Learn more TravelPost.com Logo + interface design RECENT NOTEBOOK ARTICLES & QUICKBITS SPEAKING EVENTS Planet Microformats A giant master feed of anything and everything tagged with “microformats” SXSW Interactive from Brian Suda. {02.20.07} March 9-13, 2007 ~ Austin, TX An Event Apart Boston March 26-27, 2007 ~ Boston Web Directions North @media 2007 (America) May 24-25, 2007 ~ San Francisco I’ve returned from several days in Vancouver, and the first-ever Web @media 2007 (Europe) Directions North. It was a great trip, a great conference, and my second June 7-8, 2007 ~ London attempt at snowboarding in the last 20 years. I’ll first say congrats to Maxine, John, Dave and Derek for putting on what was an oustanding www.simplebits.com

68. <h1>Hand-crafted pixels <span class=quot;ampquot;>&</span> text.</h1> span.amp {