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A to Z of Building A Winning Team 
© Mark Conway -Oak Consult 2014
Introduction 
Being part of a winning team is a great feeling! 
Building a winning team is hard work, but can be great fun with some amazing results! 
Whether it’s apparent or not, teamwork is how business gets done. 
In this post I’ve detailed Think Oak’s A-Z of Building a Winning Team.
Audit Abilities 
The very first thing to do when you take on a team or you’re building a new one is to look at the skills you need to win, starting with yourself. 
–What are you good at and where are youlacking? What does your management team need to look like? 
–What types of roles do you need in your team? 
–What skills are needed? 
It’s really important that you think about these things up-front, before you look at the people you have, are available to you or the gaps you need to fill. 
Once you’ve answered these questions at the right level of detail, you’ll be in the right position to look at your options.
Breakdown Personality Barriers 
At any point in a team’s lifecycle there can be conflict. 
A difference in management or leadership style, a difference of opinion, personal enmity for one reason or another or simply a clash of personality. 
It’s really important that these are dealt with quickly and you find ways to resolve them without disrupting the team’s momentum. 
In my career, I’ve found it really useful to take people out of the work environment for a day or two to do some straight talking from the heart about your aspirations, motivations, concerns and ambition as well as taking time to relax and have some fun together.
Choose To Win 
We all have choices in our lives, but it’s critical for the whole team to be behind your vision from the outset. 
Everyoneneeds to make a choice to be part of a winning team and all that it entails to get there. 
People that don’t want to get on the bus or want to stay alongfor the ride shouldn’t be given a ticket!
Don’t Sweat the Small Stuff 
It is extremely easy to spend inordinate amounts of time on things that don’t contribute to becoming a Winning Team or your end goal. 
Keep an eye out for them within the team and on yourself. 
If you find them, stop them immediately. If people are working on things that aren’t central to the plan, you need and they need to be asking ‘Why?’
Energy Management 
Ensuring that there is high energy in your team at all times is not an easy task, but an important one for building a winning team. 
Effective energy leadership is the ability to read the energy of the group and then alter one’s own energy level to get the group to where it needs to go. 
You can see this at play in sports, or equally so in the classroom or in board meetings. 
If people are starting to get discouraged or disheartened, you need to step up, raise the energylevel and bring more enthusiasm into the room. 
Quickly, the team starts to feel more optimistic, the energy of the group shifts up and success, and whilst not guaranteed, is much more likely
Focus on Focus 
By aligning everyone’s personal objectives to yours and that of the wider organisation you can ensure that people are focussed on the right tasks. 
Review performance against these objectives on a regular basis and ensure the objectives are SMART. 
S-specific, significant, stretching 
M-measurable, meaningful, motivational 
A-attainable, achievable, acceptable, action-oriented 
R-realistic, relevant, reasonable, rewarding, results-oriented 
T-time-based, timely, tangible, trackable 
Make individuals accountable for key deliverables and reward them for delivery.
Get Out of the Engine Room 
Your people will not develop, unite or learn from their mistakes if you deal with every problem that comes up or, if you tell them what to do in minutiae of detail. 
As a leader you shouldn’t be in the engine room, except for the odd inspection. 
You need to be on the bridge watching for icebergs and pirates!
Help Each Other 
The best performing teams in business watch each other’s backs. If they see someone struggling with a task, they’ll help. If one department is really struggling for resource they’ll offer another pair of hands. 
Passionately investing in other people’s success will ultimately raise their performance and that of their teams and ultimately the organisation. 
As a leader, a good proportion of your time should be spent coaching, supporting, developing and promoting the rising stars within your team. It strengthens your team, protects it for the future and motivates individuals.
Ignite Passion 
Find out what motivates your people. 
We are all motivated by different things and a good manager and leader gets to know what motivates their people and tailors their communication style, delivery and behaviour to get the best out of everyone. 
Praise and recognition for success and cheering the progress goes a long way too!
Just Do It! 
You can have the best business strategy and business plans, but they are little use if they are not executed effectively. 
Decisions deferred, reversed or not made at all will not drive your team forward.
Knowledge Share 
Winning teams share information, and I’m not just talking Key Performance Indicators. 
They share best practice when they come across it, they share customer and competitor news, they share any lessons they’ve learnt from a project or product launch. 
By pooling collective knowledge within and across departments, the organisation can reap dramatic results
Learn From Your Collective Mistakes 
Things go wrong. Learn from them, fix them where you can, and move on. 
We can often spend ridiculous amounts of time brow- beating ourselves and others on things that went wrong. 
Spend that time working on ensuring that those mistakes don’t happen again by changing process, putting controls in place or ensuring that we watch out for those banana skins we slipped on last time. 
Should the same mistakes keep happening, you need to look more deeply into the problem and find a way quickly to resolve it. Change the process or system, develop the people or change the people.
Measure, Monitor and Manage 
The key to long-term success for any winning team is measuring the right things, setting appropriate targets, monitoring your performance against them and altering course or taking action when required.
Never Give Up 
Many of life’s failures are people who did not realise how close they were to success when they gave up 
Thomas Edison 
In a previous post ‘6 of the best…failures’I talked about some famous names from all walks of life who persevered with their objectives to reach their goals. Building this ethos into your team’s behaviours will go a long way to driving success.
Organise Yourselves around Your Objectives 
Many established businesses organise themselves in traditional hierarchies and functions -sales, marketing, finance etc. 
Sometimes, especially when changing course with your strategy, it is worth challenging team structures to ensure that they are still optimal to meet the new strategy. 
Some businesses build multi-functional teams that are focussed on one particular project or programme at any time, allowing complete focus on delivery and then breaking the team up again on completion. 
This approach can have significant benefits over traditional team structures by focussing the right people on the right project with the right skills and motivation.
Performance Manage All of the Time 
Don’t wait for a quarterly or half-yearly review to give feedback -good or bad. 
–Many people need to know how they are doing every day-ask them what will help them most. 
–Most people need feedback at least once a week. 
–A few can get by with feedback once a month, but even for seriously capable high-level strategic people this is not enough.
Quickly Adapt 
The rate of change in business today is fast and only increasing in speed. 
As change happens, teams and businesses must adapt to the new demands of their customers if they want to stay relevant in the marketplace, which means teams, and therefore individuals, must adapt as well. 
To help your team adapt: 
–Understand capabilities and ambitions of your people 
–Match ability to projects you assign 
–Keep hierarchy out of decision making 
–Be prepared to move people around as the world changes
Robust Dialogue 
Being able to challenge team members positively is a key part of building a winning team. 
In winning teams, people trust each other to challenge ideas, ways of working and strategic plans. 
By being challenging of each other, for the good of the team and your customer experience, the team gets better. 
Challenging each other to gain personal advantage or to score points over one another are the signs of a losing team!
Set Out Your Expectations Clearly 
A huge proportion of performance problems can be traced back simply to a failure to explain and agree expectations and/or a failure to understand and provide the help that the person needs. 
Don’t assume everything is understood and perfectly within people’s capabilities. 
Instead, take time to explain, check and ask until everyone concerned is happy and sure of what needs doing, how, and most importantly why.
Treat Everyone With Respect 
I love this quote from Winston Churchill: 
“I am fond of pigs. Dogs look up to us. Cats look down on us. Pigs treat us as equals.” 
Whatever your level in the organisation, treat people as equals and with respect.
Understand Your Business 
This may seem obvious, but I am frequently disappointed by people’s lack of knowledge of their business. 
Whether you’re on the front line in Marketing, Sales and Service or supporting these functions in IT, Finance or HR, you need to at least understand your company’s vision and strategic objectives. 
In winning teams, everyone knows these things as a minimum plus they know how their team is performing against Key Performance Indicators as well as what they’re doing to improve against them.
Values & Vision 
In my view, these are the fundamental building blocks of a winning team. 
A sharedvision together with values that are livedevery day ensure that your team is heading in the same direction.
Win / Win 
This is a personal philosophy, which I’m sure that many in senior positions will disagree on. 
I believe in openness, especially when it comes to recognition and reward. 
If the team does well, then the managers and leaders should be rewarded. 
Obviously levels of reward will differ according to responsibility and personal performance, but if the leaders areremunerated differently on different targets you will not get synergy in the organisation, and certainly not on a sustainable basis.
X Marks the Spot 
X = the end result on your map -treasure! 
Whatever your winning team does, there willbe an end goal - a successful product launch, a sales target, an improvement in Customer Satisfaction, improved production and so on. 
Your treasure map is your plan and your team’s focus is reaching the ‘X’as soon as possible and before anyone else! 
Your team need to have a copy of the ‘map’, understand how to read it in case they get lost, and know the importance of beating the competition. 
They should understand the potential pitfalls along the way, but you need to give them enough tools to make their journey possible and ideally enjoyable! 

Yell Success from the Rooftops 
Celebrating and publicising success breeds more success, both within your team and organisation as well as externally. 
People like to associate with winners! 
Success, especially in today’s gloomy climate, is newsworthy and will put your team and your business in the spotlight, for all the right reasons and will hopefully bring you more business, and more success.
Zigzag around Barriers 
There is rarely a single solution to a problem in business. 
Winning teams find ways around problems that would leave other teams scratching their heads or giving up. 
Find out who your ‘Can Do’people are and keep them close!
A to Z of Building a Winning Team

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A to Z of Building a Winning Team

  • 1. A to Z of Building A Winning Team © Mark Conway -Oak Consult 2014
  • 2. Introduction Being part of a winning team is a great feeling! Building a winning team is hard work, but can be great fun with some amazing results! Whether it’s apparent or not, teamwork is how business gets done. In this post I’ve detailed Think Oak’s A-Z of Building a Winning Team.
  • 3. Audit Abilities The very first thing to do when you take on a team or you’re building a new one is to look at the skills you need to win, starting with yourself. –What are you good at and where are youlacking? What does your management team need to look like? –What types of roles do you need in your team? –What skills are needed? It’s really important that you think about these things up-front, before you look at the people you have, are available to you or the gaps you need to fill. Once you’ve answered these questions at the right level of detail, you’ll be in the right position to look at your options.
  • 4. Breakdown Personality Barriers At any point in a team’s lifecycle there can be conflict. A difference in management or leadership style, a difference of opinion, personal enmity for one reason or another or simply a clash of personality. It’s really important that these are dealt with quickly and you find ways to resolve them without disrupting the team’s momentum. In my career, I’ve found it really useful to take people out of the work environment for a day or two to do some straight talking from the heart about your aspirations, motivations, concerns and ambition as well as taking time to relax and have some fun together.
  • 5. Choose To Win We all have choices in our lives, but it’s critical for the whole team to be behind your vision from the outset. Everyoneneeds to make a choice to be part of a winning team and all that it entails to get there. People that don’t want to get on the bus or want to stay alongfor the ride shouldn’t be given a ticket!
  • 6. Don’t Sweat the Small Stuff It is extremely easy to spend inordinate amounts of time on things that don’t contribute to becoming a Winning Team or your end goal. Keep an eye out for them within the team and on yourself. If you find them, stop them immediately. If people are working on things that aren’t central to the plan, you need and they need to be asking ‘Why?’
  • 7. Energy Management Ensuring that there is high energy in your team at all times is not an easy task, but an important one for building a winning team. Effective energy leadership is the ability to read the energy of the group and then alter one’s own energy level to get the group to where it needs to go. You can see this at play in sports, or equally so in the classroom or in board meetings. If people are starting to get discouraged or disheartened, you need to step up, raise the energylevel and bring more enthusiasm into the room. Quickly, the team starts to feel more optimistic, the energy of the group shifts up and success, and whilst not guaranteed, is much more likely
  • 8. Focus on Focus By aligning everyone’s personal objectives to yours and that of the wider organisation you can ensure that people are focussed on the right tasks. Review performance against these objectives on a regular basis and ensure the objectives are SMART. S-specific, significant, stretching M-measurable, meaningful, motivational A-attainable, achievable, acceptable, action-oriented R-realistic, relevant, reasonable, rewarding, results-oriented T-time-based, timely, tangible, trackable Make individuals accountable for key deliverables and reward them for delivery.
  • 9. Get Out of the Engine Room Your people will not develop, unite or learn from their mistakes if you deal with every problem that comes up or, if you tell them what to do in minutiae of detail. As a leader you shouldn’t be in the engine room, except for the odd inspection. You need to be on the bridge watching for icebergs and pirates!
  • 10. Help Each Other The best performing teams in business watch each other’s backs. If they see someone struggling with a task, they’ll help. If one department is really struggling for resource they’ll offer another pair of hands. Passionately investing in other people’s success will ultimately raise their performance and that of their teams and ultimately the organisation. As a leader, a good proportion of your time should be spent coaching, supporting, developing and promoting the rising stars within your team. It strengthens your team, protects it for the future and motivates individuals.
  • 11. Ignite Passion Find out what motivates your people. We are all motivated by different things and a good manager and leader gets to know what motivates their people and tailors their communication style, delivery and behaviour to get the best out of everyone. Praise and recognition for success and cheering the progress goes a long way too!
  • 12. Just Do It! You can have the best business strategy and business plans, but they are little use if they are not executed effectively. Decisions deferred, reversed or not made at all will not drive your team forward.
  • 13. Knowledge Share Winning teams share information, and I’m not just talking Key Performance Indicators. They share best practice when they come across it, they share customer and competitor news, they share any lessons they’ve learnt from a project or product launch. By pooling collective knowledge within and across departments, the organisation can reap dramatic results
  • 14. Learn From Your Collective Mistakes Things go wrong. Learn from them, fix them where you can, and move on. We can often spend ridiculous amounts of time brow- beating ourselves and others on things that went wrong. Spend that time working on ensuring that those mistakes don’t happen again by changing process, putting controls in place or ensuring that we watch out for those banana skins we slipped on last time. Should the same mistakes keep happening, you need to look more deeply into the problem and find a way quickly to resolve it. Change the process or system, develop the people or change the people.
  • 15. Measure, Monitor and Manage The key to long-term success for any winning team is measuring the right things, setting appropriate targets, monitoring your performance against them and altering course or taking action when required.
  • 16. Never Give Up Many of life’s failures are people who did not realise how close they were to success when they gave up Thomas Edison In a previous post ‘6 of the best…failures’I talked about some famous names from all walks of life who persevered with their objectives to reach their goals. Building this ethos into your team’s behaviours will go a long way to driving success.
  • 17. Organise Yourselves around Your Objectives Many established businesses organise themselves in traditional hierarchies and functions -sales, marketing, finance etc. Sometimes, especially when changing course with your strategy, it is worth challenging team structures to ensure that they are still optimal to meet the new strategy. Some businesses build multi-functional teams that are focussed on one particular project or programme at any time, allowing complete focus on delivery and then breaking the team up again on completion. This approach can have significant benefits over traditional team structures by focussing the right people on the right project with the right skills and motivation.
  • 18. Performance Manage All of the Time Don’t wait for a quarterly or half-yearly review to give feedback -good or bad. –Many people need to know how they are doing every day-ask them what will help them most. –Most people need feedback at least once a week. –A few can get by with feedback once a month, but even for seriously capable high-level strategic people this is not enough.
  • 19. Quickly Adapt The rate of change in business today is fast and only increasing in speed. As change happens, teams and businesses must adapt to the new demands of their customers if they want to stay relevant in the marketplace, which means teams, and therefore individuals, must adapt as well. To help your team adapt: –Understand capabilities and ambitions of your people –Match ability to projects you assign –Keep hierarchy out of decision making –Be prepared to move people around as the world changes
  • 20. Robust Dialogue Being able to challenge team members positively is a key part of building a winning team. In winning teams, people trust each other to challenge ideas, ways of working and strategic plans. By being challenging of each other, for the good of the team and your customer experience, the team gets better. Challenging each other to gain personal advantage or to score points over one another are the signs of a losing team!
  • 21. Set Out Your Expectations Clearly A huge proportion of performance problems can be traced back simply to a failure to explain and agree expectations and/or a failure to understand and provide the help that the person needs. Don’t assume everything is understood and perfectly within people’s capabilities. Instead, take time to explain, check and ask until everyone concerned is happy and sure of what needs doing, how, and most importantly why.
  • 22. Treat Everyone With Respect I love this quote from Winston Churchill: “I am fond of pigs. Dogs look up to us. Cats look down on us. Pigs treat us as equals.” Whatever your level in the organisation, treat people as equals and with respect.
  • 23. Understand Your Business This may seem obvious, but I am frequently disappointed by people’s lack of knowledge of their business. Whether you’re on the front line in Marketing, Sales and Service or supporting these functions in IT, Finance or HR, you need to at least understand your company’s vision and strategic objectives. In winning teams, everyone knows these things as a minimum plus they know how their team is performing against Key Performance Indicators as well as what they’re doing to improve against them.
  • 24. Values & Vision In my view, these are the fundamental building blocks of a winning team. A sharedvision together with values that are livedevery day ensure that your team is heading in the same direction.
  • 25. Win / Win This is a personal philosophy, which I’m sure that many in senior positions will disagree on. I believe in openness, especially when it comes to recognition and reward. If the team does well, then the managers and leaders should be rewarded. Obviously levels of reward will differ according to responsibility and personal performance, but if the leaders areremunerated differently on different targets you will not get synergy in the organisation, and certainly not on a sustainable basis.
  • 26. X Marks the Spot X = the end result on your map -treasure! Whatever your winning team does, there willbe an end goal - a successful product launch, a sales target, an improvement in Customer Satisfaction, improved production and so on. Your treasure map is your plan and your team’s focus is reaching the ‘X’as soon as possible and before anyone else! Your team need to have a copy of the ‘map’, understand how to read it in case they get lost, and know the importance of beating the competition. They should understand the potential pitfalls along the way, but you need to give them enough tools to make their journey possible and ideally enjoyable! 
  • 27. Yell Success from the Rooftops Celebrating and publicising success breeds more success, both within your team and organisation as well as externally. People like to associate with winners! Success, especially in today’s gloomy climate, is newsworthy and will put your team and your business in the spotlight, for all the right reasons and will hopefully bring you more business, and more success.
  • 28. Zigzag around Barriers There is rarely a single solution to a problem in business. Winning teams find ways around problems that would leave other teams scratching their heads or giving up. Find out who your ‘Can Do’people are and keep them close!