1. The document analyzes current trends and approaches in digital marketing technology. It was presented at a digital marketing forum in February 2014. 2. It discusses the digital marketing technology landscape, including marketing experiences, operations, middleware, backbone platforms and infrastructure. Frameworks for understanding technologies like the hype cycle and transit map are presented. 3. Emerging technologies discussed include various marketing apps, services for marketing intelligence and loyalty, cloud-based solutions, expanded marketing platforms and networks, and context-based and real-time bidding advertising services.