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Marketing is like winning a hurdles race

Marketing is like winning a hurdle race. All hurdles must be passed without any errors/mistakes to get the optimal results based on the effort invested.

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Marketing is like winning a hurdles race

  1. 1. 01 Marketing Is Like Winning A Hurdles Race
  2. 2. Jumping Over Hurdles Is Hard Work To Compete The hurdler needs a sprinter’s speed as well as the technical ability to clear the hurdles. So they train hard to perfect the right amount of strides and timing. An Athlete is Aware of It The placement of the hurdles depends on the length of the race and the sex of the athlete and the hurdler is aware of these obstacles. 01(C) Innovatus Marketers Touchpoint LLP
  3. 3. The Hurdler Knows The Rules of the Game Runners who deliberately knock down a hurdle are disqualified. Runners who knock over a hurdle accidentally are not disqualified. Whether the hurdle was downed deliberately is left to the referee’s judgment. 02(C) Innovatus Marketers Touchpoint LLP
  4. 4. The Same Applies to Marketers To Compete You need foresight and a “How Might We Approach”, agility as well as the technical expertise to clear the hurdles and ability to take calculated risks and perfecting your timing. Nature of Obstacles Vary Whether you are a rookie (a new entrant in the market) or an established player, you have to face the obstacles to stay ahead in the race. 03(C) Innovatus Marketers Touchpoint LLP
  5. 5. The Key Is To Identify The Obstacles Along The Journey Translating business objectives into measurable marketing goals. Problem Overstated projections that business’ will bring in lots of $$$ in a short time. Problem The offerings are very technical and lack of timely inputs , delays production. Problem Marketing is not a priority. No stakeholders to approve and provide timely feedback. Problem Marketing Goal Financial Approval Subject Matter Experts Buy-In To arrive at the possible solutions, the marketers needs to be aware of the obstacles. 04(C) Innovatus Marketers Touchpoint LLP
  6. 6. And To Sweep Over the Hurdle Rather Than Around It… Problem Translating business objectives into measurable marketing goals. Possible Solution Define business challenges, how it will be solved by the marketing team with SMART (specific, measurable, realistic, achievable and time bound) deadlines. 05(C) Innovatus Marketers Touchpoint LLP
  7. 7. And Also Determine Possible Barriers To The Proposed Solutions… You need certain reports and local support to understand the nuances of xxxxxxxxxthe new market. Unavailability of required tools or support High entry barrier You are operating in a highly saturated market. Consequently it is very hard for you to capture additional market share. So you need to explore new markets. . Lack of Expertise You don’t have subject matter experts available who have the know-how of the new market you are exploring. 06(C) Innovatus Marketers Touchpoint LLP
  8. 8. And Arrive At Solutions To Overcome All The Hurdles Translating business objectives into measurable marketing goals. Problem Overstated projections that business’ will bring in lots of $$$ in a short time. Problem The offerings are very technical and lack of timely inputs , delays production. Problem Marketing is not a priority. No stakeholders to approve and provide timely feedback. Problem Marketing Goal Financial Approval Subject Matter Experts Buy-In Define business challenges, how it will be solved with SMART deadlines. Solution Sales and Marketing alignment, managing sales & marketing time and spend effectively. Solution Having a subject matter expert supporting the efforts, building skills in the team as well. Solution Get buy-in from top and trickle it down to create the desired impact. Have a checkpoints and escalation mechanism. Solution 07(C) Innovatus Marketers Touchpoint LLP
  9. 9. Breaking The Barrier Is A Team Effort To Get Started You Focus on 1. Understand the Changing Buyer Behaviour 2. Strategic Planning 3. Allocation of Time and Resources 4. Skills Needed to Effectively Perform Integrated Marketing 5. Staying Current in the Rapidly Changing Industry 6. Align Marketing and Sales To Achieve Business Goals 7. Metrics 8. Cost and Return on Investment Key to creating a thriving and productive team to achieve the business goals: knowledge, collaboration, creativity, and confidence. 08 Marketing Team (C) Innovatus Marketers Touchpoint LLP
  10. 10. 01 Winning The Race Winning Customer Loyalty When existing or new clients use our products / services and endorse us and thus increase market share, we know we are successfully overcoming all the hurdles. Be Vigilant And Make Necessary Course Corrections Along The Journey To Accommodate Shift in Buyer Requirements, Underperformance, Sales, Markets , Technology, Company Restructuring 09(C) Innovatus Marketers Touchpoint LLP
  11. 11. To Help You Jump Over Your Obstacles Vidya Priya Rao| Founder and Director +91-8080015500 in.linkedin.com/in/vidyapriyarao vidyapriya.rao@marketerstouchpoint.com Contact Us

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