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For Innovative Outcomes…
Quotes That Will Spark
Design Thinking
Image credit: Pixabay
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“ We can’t solve problems by
using the same kind of
thinking we used when we
created them.”
Albert Einstein
Problems
Solution
New ways
of
Thinking
2
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
Design is not the
narrow application of
formal skills, it is a way
of thinking.
Chris Pullman
Image source: Pixabay
3
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“The most important
part of design is
finding all the issues
to be resolved. The
rest are details.”
Soumeet Lanka
Image source: Wikimedia
4
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“Creativity is to discover a
question that has never been
asked. If one brings up an
idiosyncratic question, the
answer he gives will
necessarily be unique as
well.”
Kenya Hara
5
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“Good design begins
with honesty, asks
tough questions, comes
from collaboration and
from trusting your
intuition.”
Freeman Thomas
Image source: Pixabay
6
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“Design creates culture.
Culture shapes values.
Values determine the
future.”
Robert L. Peters
Image source: FlickrImage source: Flickr
7
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“Design is in
everything we make,
but it's also between
those things. It's a
mix of craft, science,
storytelling,
propaganda, and
philosophy.”
Erik Adigard
Image source: Pixabay
8
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
When you’re
curious, you find
lots of interesting
things to do.
Walt Disney
Image source: Fluckr
9
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“Design is directed toward
human beings. To design is to
solve human problems by
identifying them, examining
alternate solutions to them,
choosing and executing the
best solution.”
Ivan Chermayeff
Image source: Pixabay
10
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
I'll take material
around me, materials
on my table, and work
with them as I'm
searching for an idea
that works.
Frank Gehry
Image source: Unsplash
11
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“The goal of a designer is to
listen, observe, understand,
sympathize, empathize,
synthesize, and glean insights
that enable him or her to
‘make the invisible visible.’
Hillman Curtis
Image source: Flickr
12
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“Every self-respecting designer
should do something. Come up
with new ideas, dust down old
ideas and place them in a new
context. Silence the cynics. Let the
politicians know that wheeling and
dealing achieves little. Prove that
actions speak louder than words.
Demonstrate the power of design.
Designers can do more than make
things pretty. Design is more than
perfume, aesthetics and trends.”
Richard van der Laken
Image credit: Flickr
13
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“How well we
communicate is
determined not by
how well we say
things, but how well
we are understood.”
Andrew Grove
Image source: Pexel
14
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“Fail often so
you can succeed
sooner”
Tom Kelley
Image credit: Pixabay
15
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“It’s not ‘us versus them’ or even
‘us on behalf of them.’ For a
design thinker it has to be ‘us
with them'”
Tim Brown
Us Them
Vs
Us With Them
FROM
TO
16
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“Some people think
design means how it
looks. But of course, if
you dig deeper, it’s really
how it works”
Steve Jobs
Image credit: Ray Sensenbach
17
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“Design is where
science and art
break even.”
Robin Mathew
Image source: Pixabay
18
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“You can't connect the
dots looking forward; you
can only connect them
looking backwards. So
you have to trust that the
dots will somehow
connect in your future.”
Steve Jobs
Image source: Flickr
19
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“So that is the design process
or the creative process. Start
with a problem, forget the
problem, the problem reveals
itself or the solution reveals
itself and then you re-evaluate
it. This is what you are doing
all the time. ”
Paul Rand
Image source: Pixabay
20
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“Good design is making something intelligible
and memorable. Great design is making
something memorable and meaningful.”
Dieter Rams
CUSTOMER EXPERIENCE
Great
Good
Average
Need improvement
Bad
21
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“Only when the
design fails does it
draw attention to
itself; when it
succeeds, it’s
invisible.”
John D. Berry
Image source: Flickr
22
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“It is not enough that we build
products that function, that are
understandable and usable, we also
need to build products that bring joy
and excitement, pleasure and fun,
and, yes, beauty to people’s lives.”
Don Norman
Image source: Pixabay
23
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“The dumbest mistake is
viewing design as something
you do at the end of the
process to ‘tidy up’ the mess,
as opposed to understanding
it’s a ‘day one’ issue and part
of everything.”
Tom Peterson
Image source: Wikimedia
24
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“Design must reflect the
practical and aesthetic in
business but above all...
good design must
primarily serve people.”
Thomas J. Watson
Image source: Wikimedia
25
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“Create your own visual
style… let it be unique
for yourself and yet
identifiable for others.”
Orson Welles
Image source: Pexel
26
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“A designer knows he has
achieved perfection not
when there is nothing left
to add, but when there is
nothing left to take away.”
Antoine de Saint-Exupéry
Image source: Wikimedia
27
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“If you can
design one
thing, you can
design
everything.”
Massimo
Vignelli
Image source: Pexels
28
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“Don’t design for
everyone. It’s
impossible. All you end
up doing is designing
something that makes
everyone unhappy.”
Leisa Reichelt
Image source: Pixabay
29
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
A design isn't
finished until
somebody is
using it.
Brenda Laurel
Image source: Pixabay
30
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
You can learn from the past
but you can't continue to be
in the past; history is not a
substitute for imagination.
Frank Gehry
Image source: Flickr
31
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
For me everyday is a new
thing. I approach every
project with a new
insecurity, almost like the
first project I ever did.
Frank Gehry
Image source: Pixabay
32
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
Train people well
enough so they
can leave, treat
them well
enough so they
don't want to.
Richard Branson
Image source: Wikimedia
33
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
Design is the silent
ambassador of your
brand.
Paul Rand
Image source: CC BY-SA 3.0 NY
34
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
Vidya Priya Rao| Founder and Director
+91-8080015500
in.linkedin.com/in/vidyapriyarao
vidyapriya.rao@marketerstouchpoint.com
Contact
http://marketerstouchpoint.com
35
© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
“There are three responses to
a piece of design – yes, no, and
WOW! Wow is the one to aim
for.”
Milton Glaser
Image source: PublicDomainPictures
36

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Quotes that will spark design thinking

  • 1. For Innovative Outcomes… Quotes That Will Spark Design Thinking Image credit: Pixabay
  • 2. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “ We can’t solve problems by using the same kind of thinking we used when we created them.” Albert Einstein Problems Solution New ways of Thinking 2
  • 3. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com Design is not the narrow application of formal skills, it is a way of thinking. Chris Pullman Image source: Pixabay 3
  • 4. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “The most important part of design is finding all the issues to be resolved. The rest are details.” Soumeet Lanka Image source: Wikimedia 4
  • 5. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.” Kenya Hara 5
  • 6. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.” Freeman Thomas Image source: Pixabay 6
  • 7. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “Design creates culture. Culture shapes values. Values determine the future.” Robert L. Peters Image source: FlickrImage source: Flickr 7
  • 8. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “Design is in everything we make, but it's also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy.” Erik Adigard Image source: Pixabay 8
  • 9. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com When you’re curious, you find lots of interesting things to do. Walt Disney Image source: Fluckr 9
  • 10. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “Design is directed toward human beings. To design is to solve human problems by identifying them, examining alternate solutions to them, choosing and executing the best solution.” Ivan Chermayeff Image source: Pixabay 10
  • 11. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com I'll take material around me, materials on my table, and work with them as I'm searching for an idea that works. Frank Gehry Image source: Unsplash 11
  • 12. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to ‘make the invisible visible.’ Hillman Curtis Image source: Flickr 12
  • 13. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “Every self-respecting designer should do something. Come up with new ideas, dust down old ideas and place them in a new context. Silence the cynics. Let the politicians know that wheeling and dealing achieves little. Prove that actions speak louder than words. Demonstrate the power of design. Designers can do more than make things pretty. Design is more than perfume, aesthetics and trends.” Richard van der Laken Image credit: Flickr 13
  • 14. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “How well we communicate is determined not by how well we say things, but how well we are understood.” Andrew Grove Image source: Pexel 14
  • 15. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “Fail often so you can succeed sooner” Tom Kelley Image credit: Pixabay 15
  • 16. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “It’s not ‘us versus them’ or even ‘us on behalf of them.’ For a design thinker it has to be ‘us with them'” Tim Brown Us Them Vs Us With Them FROM TO 16
  • 17. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works” Steve Jobs Image credit: Ray Sensenbach 17
  • 18. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “Design is where science and art break even.” Robin Mathew Image source: Pixabay 18
  • 19. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.” Steve Jobs Image source: Flickr 19
  • 20. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you re-evaluate it. This is what you are doing all the time. ” Paul Rand Image source: Pixabay 20
  • 21. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.” Dieter Rams CUSTOMER EXPERIENCE Great Good Average Need improvement Bad 21
  • 22. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “Only when the design fails does it draw attention to itself; when it succeeds, it’s invisible.” John D. Berry Image source: Flickr 22
  • 23. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.” Don Norman Image source: Pixabay 23
  • 24. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.” Tom Peterson Image source: Wikimedia 24
  • 25. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.” Thomas J. Watson Image source: Wikimedia 25
  • 26. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “Create your own visual style… let it be unique for yourself and yet identifiable for others.” Orson Welles Image source: Pexel 26
  • 27. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” Antoine de Saint-Exupéry Image source: Wikimedia 27
  • 28. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “If you can design one thing, you can design everything.” Massimo Vignelli Image source: Pexels 28
  • 29. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy.” Leisa Reichelt Image source: Pixabay 29
  • 30. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com A design isn't finished until somebody is using it. Brenda Laurel Image source: Pixabay 30
  • 31. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com You can learn from the past but you can't continue to be in the past; history is not a substitute for imagination. Frank Gehry Image source: Flickr 31
  • 32. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com For me everyday is a new thing. I approach every project with a new insecurity, almost like the first project I ever did. Frank Gehry Image source: Pixabay 32
  • 33. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com Train people well enough so they can leave, treat them well enough so they don't want to. Richard Branson Image source: Wikimedia 33
  • 34. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com Design is the silent ambassador of your brand. Paul Rand Image source: CC BY-SA 3.0 NY 34
  • 35. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com Vidya Priya Rao| Founder and Director +91-8080015500 in.linkedin.com/in/vidyapriyarao vidyapriya.rao@marketerstouchpoint.com Contact http://marketerstouchpoint.com 35
  • 36. © Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” Milton Glaser Image source: PublicDomainPictures 36