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Marketing plan2

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marketing plan2

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Marketing Success Plan ALLEGI Get lots of people super excited and pumped up to work with Allegi plan!
“Luck is what happens when preparation meets opportunity.” Seneca, Roman Philosopher
Gain 1,000 distributors •People need to know who ALLEGI is •Want to become part of it
Marketing LONGTERM STRATEY that involves the creation of content for the purpose of: 1.Building an audience 2.Creating trust with that audience 3.Monetizing that audience
100 1100 2100 3100 4100 5100 1970 1980 1990 2000 2010 Exposure to product or service
Don’t sell-Educate People don’t care about our Products or services. They care about their problems -Pain Points-
•Products and their benefits 1. Gain customers •Unique method of creating income 1. Gain Distributors Content that promotes Allegi’s:
• Leadership tools • How to communicate • How to establish relationships • etc • Marketing materials • Brochures • CD/DVD • Business cards • Videos Content that helps distributors gain customers/downline Tools for getting downline: • Sales pipeline • Taxes • Running business • Accounting • Company creation • Online/OfflineTraining Tools to run and promote business:
• Social media • Newsletter • Blogs • Website • Promos Content that helps distributors gain customers/downline Content channel: • Books • Videos Communication tools: • Tv/Radio/Print • Webinar • Infographics • Videos • Guides
Get started… 1.Where are we? Goals.. • Current assets • Current content 2.Target Audience • Who is our audience • Buyer persona 3. Sales funnel • Attract • Engage • Do Something 4. Customize content • Where in sales funnel? • Purpose 5. Editorial Calendar • What to post • Where to post it • When to post it 6. Measure Result • Engagement/capture • Moving through Funnel • Conversions
LONG TERM PLAN. 6-9 MONTHS 7.Refine and perfect • What works • What doesn’t

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Marketing plan2

  • 1. Marketing Success Plan ALLEGI Get lots of people super excited and pumped up to work with Allegi plan!
  • 2. “Luck is what happens when preparation meets opportunity.” Seneca, Roman Philosopher
  • 3. Gain 1,000 distributors •People need to know who ALLEGI is •Want to become part of it
  • 4. Marketing LONGTERM STRATEY that involves the creation of content for the purpose of: 1.Building an audience 2.Creating trust with that audience 3.Monetizing that audience
  • 5.
  • 6. 100 1100 2100 3100 4100 5100 1970 1980 1990 2000 2010 Exposure to product or service
  • 7. Don’t sell-Educate People don’t care about our Products or services. They care about their problems -Pain Points-
  • 8.
  • 9.
  • 10. •Products and their benefits 1. Gain customers •Unique method of creating income 1. Gain Distributors Content that promotes Allegi’s:
  • 11. • Leadership tools • How to communicate • How to establish relationships • etc • Marketing materials • Brochures • CD/DVD • Business cards • Videos Content that helps distributors gain customers/downline Tools for getting downline: • Sales pipeline • Taxes • Running business • Accounting • Company creation • Online/OfflineTraining Tools to run and promote business:
  • 12. • Social media • Newsletter • Blogs • Website • Promos Content that helps distributors gain customers/downline Content channel: • Books • Videos Communication tools: • Tv/Radio/Print • Webinar • Infographics • Videos • Guides
  • 13. Get started… 1.Where are we? Goals.. • Current assets • Current content 2.Target Audience • Who is our audience • Buyer persona 3. Sales funnel • Attract • Engage • Do Something 4. Customize content • Where in sales funnel? • Purpose 5. Editorial Calendar • What to post • Where to post it • When to post it 6. Measure Result • Engagement/capture • Moving through Funnel • Conversions
  • 14. LONG TERM PLAN. 6-9 MONTHS 7.Refine and perfect • What works • What doesn’t

Editor's Notes

  1. People are selective on what they see. DVR
  2. Don’t sell. At least at first.
  3. Lady at meeting that used products but was not distributor