Created by MarketingLand.com columnist and founder of 3Qdigital, David Rodnitzky. Read the companion article, compare reader reactions and scores here: http://marketingland.com/online-marketing-guru-take-quiz-find-88335 About the Quiz: What is it that really makes someone an online marketing superstar? One somewhat quantitative way to measure your online marketing props is to evaluate the breadth of your expertise. It is definitely true that someone can be a Ninja/Guru/Superstar in a specific sub-specialty of online marketing (e.g., SEM, analytics or landing page optimization). But if you want to declare yourself an “online marketing” expert, it seems fair to demand expertise in a broad swath of skills, right? See how you do with the quiz & follow the links to learn more about topics you are less than experienced in.

1. ARE YOU AN ONLINE
MARKETING GURU?

2. 0 pts = I have never done this
before.
1 pt = I’ve done this, but have
only a cursory knowledge.
2 pts = I am at least average
at this skill.
3 pts = I am an expert at this.

4. 0 = “I have never done this before.”
1 = “I have done this, but I have only a cursory
knowledge.”
2 = “I am at least average at this skill.”
3 = “I am an expert at this.”
SEM:
1. AdWords & Bing Ads
2. Google Display Network
3. Product Listing Ads
MARKETING CHANNELS

5. MARKETING CHANNELS
Social Advertising:
4. Facebook Advertising
5. Twitter Advertising
6. LinkedIn Advertising
(Premium or Self Serve)
0 = “I have never done this before.”
1 = “I have done this, but I have only a cursory
knowledge.”
2 = “I am at least average at this skill.”
3 = “I am an expert at this.”

6. MARKETING CHANNELS
Display Advertising:
7. Programmatic Ads
8. Dynamic Retargeting
9. Web Based Retargeting
10. First-Party Data Retargeting
0 = “I have never done this before.”
1 = “I have done this, but I have only a cursory
knowledge.”
2 = “I am at least average at this skill.”
3 = “I am an expert at this.”

7. 0 = “I have never done this before.”
1 = “I have done this, but I have only a cursory
knowledge.”
2 = “I am at least average at this skill.”
3 = “I am an expert at this.”
MARKETING CHANNELS
Other Online Channels:
11. Mobile Networks & In-App Networks
12. Email Marketing
13. Affiliate Marketing
14. Comparison Shopping Engines

8. But Wait… There’s More Online Channels!
15. Contextual Networks (i.e. Adknowledge, InfoLinks, Admarketplace)
16. International Advertising
17. YouTube or Video Advertising
MARKETING CHANNELS
0 = “I have never done this before.”
1 = “I have done this, but I have only a cursory
knowledge.”
2 = “I am at least average at this skill.”
3 = “I am an expert at this.”

9. Content & SEO:
18. SEO
19. Earned Social Media
20. Owned Social Media
21. Native Advertising
0 = “I have never done this before.”
1 = “I have done this, but I have only a cursory
knowledge.”
2 = “I am at least average at this skill.”
3 = “I am an expert at this.”
MARKETING CHANNELS

11. MARKETING SKILLS
22. Landing Page Optimization
23. User Experience Testing/Focus Groups
24. App or Web Development
25. Media Mix Modeling
26. B2C
27. B2B
0 = “I have never done this before.”
1 = “I have done this, but I have only a cursory
knowledge.”
2 = “I am at least average at this skill.”
3 = “I am an expert at this.”

12. MARKETING SKILLS
28. E-commerce
29. Lead Gen
30. Branding
31. Web Analytics
32. Mobile Analytics (e.g. SDKs and in-app behavior)
33. Attribution
0 = “I have never done this before.”
1 = “I have done this, but I have only a cursory
knowledge.”
2 = “I am at least average at this skill.”
3 = “I am an expert at this.”

14. MARKETING TECHNOLOGY
34. Tag Management
35. DMPs (data management platforms)
36. Facebook PMDs (Preferred Marketing Developers)
37. PPC Management Software
38. SEO Analytics
39. DSPs (demand side platforms)
0 = “I have never done this before.”
1 = “I have done this, but I have only a cursory
knowledge.”
2 = “I am at least average at this skill.”
3 = “I am an expert at this.”

15. 40. Social Listening Tools
41. ESPs (email service providers)
42. Phone Tracking Software
43. Business Intelligence
44. Marketing Automation
45. CRM Systems
0 = “I have never done this before.”
1 = “I have done this, but I have only a cursory
knowledge.”
2 = “I am at least average at this skill.”
3 = “I am an expert at this.”
MARKETING TECHNOLOGY

17. FINAL SCORE RESULTS
Less than 20 points: You are an online marketing
neophyte. Time to seek out an internship!
20 to 40 points: You are an online marketing
beginner. You have skills, but try to add more to
your toolbox.
40 to 60 points: You are an online marketing
professional. Recruiters stalk you!

18. 60 to 80 points: You are an online marketing expert.
You see the big picture.
80 to 100 points: You are an online marketing ninja!
Congrats on developing expertise in several
areas of online marketing.
100+ points: You are an online marketing guru!
You are online marketing, online marketing is you.
FINAL SCORE RESULTS

19. To improve your marketing
knowledge and skills,
subscribe to our daily
newsletters @
Compare your quiz scores to others now >>