Consumer behavior 2

Consumer Markets and Consumer Buyer Behavior

Learning Goals ,[object Object],[object Object],[object Object],[object Object],5 -

Case Study Harley Davidson ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 -

Definitions ,[object Object],[object Object],5 - Goal 1: Learn the consumer market & construct model of buyer behavior

Stimulus-Response Model of Consumer Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 - Buyer Response Product choice Brand choice Dealer choice Purchase timing Purchase amount Buyer’s Black Box Buyer characteristics Buyer decision process Goal 1: Learn the consumer market & construct model of buyer behavior

Characteristics Affecting Consumer Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 - Cultural Social Personal Psychological Key Factors Goal 2: Know the four factors that influence consumer buying behavior

Characteristics Affecting Consumer Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 - Cultural Social Personal Psychological Key Factors Goal 2: Know the four factors that influence consumer buying behavior

Characteristics Affecting Consumer Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 - Cultural Social Personal Psychological Key Factors Goal 2: Know the four factors that influence consumer buying behavior

Characteristics Affecting Consumer Behavior ,[object Object],[object Object],[object Object],[object Object],5 - Brand Personality Dimensions ,[object Object],Goal 2: Know the four factors that influence consumer buying behavior

Characteristics Affecting Consumer Behavior ,[object Object],[object Object],[object Object],[object Object],5 - Cultural Social Personal Psychological Key Factors Goal 2: Know the four factors that influence consumer buying behavior

Psychological Factors Motivation ,[object Object],[object Object],[object Object],5 - Goal 2: Know the four factors that influence consumer buying behavior

Psychological Factors Perception ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 - Goal 2: Know the four factors that influence consumer buying behavior

Psychological Factors Learning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 - Goal 2: Know the four factors that influence consumer buying behavior

Psychological Factors Beliefs and Attitudes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 - Goal 2: Know the four factors that influence consumer buying behavior

Types of Buying Decision Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 - Goal 3: Understand types of buying decisions and stages in the process

The Buyer Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 - Process Stages Goal 3: Understand types of buying decisions and stages in the process

The Buyer Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 - Process Stages Goal 3: Understand types of buying decisions and stages in the process

The Buyer Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 - Process Stages Goal 3: Understand types of buying decisions and stages in the process

The Buyer Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 - Process Stages Goal 3: Understand types of buying decisions and stages in the process

Buyer Decision Process for New Products ,[object Object],[object Object],[object Object],[object Object],5 - Goal 4: Comprehend the diffusion & adoption process for new products

Buyer Decision Process for New Products ,[object Object],[object Object],[object Object],[object Object],5 - Stages in the Adoption Process Adoption Goal 4: Comprehend the diffusion & adoption process for new products

Buyer Decision Process for New Products ,[object Object],[object Object],[object Object],[object Object],5 - Product Characteristics Communicability Goal 4: Comprehend the diffusion & adoption process for new products

Buyer Decision Process for New Products ,[object Object],[object Object],[object Object],[object Object],[object Object],5 - Goal 4: Comprehend the diffusion & adoption process for new products

Consumer behavior 2

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