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The Power of Noticing 
What the best leaders see 
Max bazerman
Max Bazerman is the co director 
for Public leadership at the 
Harvard Kennedy school and the 
Strauss professor at the Harvard 
Business school
Terrible things happen when our 
leaders fail to think about data 
that are outside their typical 
focus.
We are generally more affected by 
biases and that forces us to think 
wrong.
‘What do I wish I knew’ and ‘what 
additional information would help 
me to an informed decision’ are 
two questions every leader should 
ask.
We limit our analysis to what is 
easily available rather than asking 
what data would best answer the 
question.
People can miss seeing the 
obvious visually, this is called 
inattentional blindness.
Noticing information that others 
do not often involves breaking 
boundaries, rules and barriers that 
need to be broken
When we have a vested self 
interest, we get to a bias and 
hence we cannot take the right 
decision
Leaders do not notice when they 
are obsessed with other issues, 
and other people work hard to 
keep them from noticing
Leadership comes with 
responsibilities. A critical one is 
noticing the outlying evidence. It 
is the job of the leader to ask for 
the information that’s not in the 
room.
Trust, cynicism or thinking one 
step ahead? It depends on 
whether you want to trust or be 
cynical, this depends on how you 
see one step ahead.
Your goal as a leader should be to 
understand the strategic behavior 
of others without destroying 
opportunities or trust building.
One skill of successful leaders is 
that they prevent predictable 
surprises.
A predictable surprise occurs 
when the organization has all the 
information needed but leaders 
fail to act and prevent the 
inevitable.
Acting to prevent predictable 
surprises : 
a. Recognize the threat 
prioritize the threat 
c. Mobilize action
The most important leadership 
trait is to be a ‘first class noticer’.
A first class noticer is someone 
with a good eye for ‘human 
behavior’. First class noticers are 
intensely attentive, they recognize 
talent and see what others miss.
Try to remember a crisis that 
surprised you or your 
organization. Most predictable 
response would be ‘ why didn’t 
we see that coming?’
Your response to a surprise would be 
• No one could have predicted it 
• The odds of this happening were so low that it 
didn’t seem worthy of attention 
• It wasn’t my job to read the warning signals 
• There are so many possible crisis at any point, 
that we missed it.
Your response should have been 
• I didn’t examine the threats confronting our 
company 
• I didn’t think about how other parties could 
affect our organization 
• I didn’t ask others what data we were missing 
• I didn’t search hard enough for more options 
for us to consider
Noticing is easy for outsiders to 
your system
Insiders tend to view a situation as 
unique while outsiders present a 
more balanced, generalized view.
Organizations institute systems 
that promote what their 
employees notice.
Employees often have the power 
to notice but are constrained by 
the culture to speak up.

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The power of noticing

  • 1. The Power of Noticing What the best leaders see Max bazerman
  • 2. Max Bazerman is the co director for Public leadership at the Harvard Kennedy school and the Strauss professor at the Harvard Business school
  • 3. Terrible things happen when our leaders fail to think about data that are outside their typical focus.
  • 4. We are generally more affected by biases and that forces us to think wrong.
  • 5. ‘What do I wish I knew’ and ‘what additional information would help me to an informed decision’ are two questions every leader should ask.
  • 6. We limit our analysis to what is easily available rather than asking what data would best answer the question.
  • 7. People can miss seeing the obvious visually, this is called inattentional blindness.
  • 8. Noticing information that others do not often involves breaking boundaries, rules and barriers that need to be broken
  • 9. When we have a vested self interest, we get to a bias and hence we cannot take the right decision
  • 10. Leaders do not notice when they are obsessed with other issues, and other people work hard to keep them from noticing
  • 11. Leadership comes with responsibilities. A critical one is noticing the outlying evidence. It is the job of the leader to ask for the information that’s not in the room.
  • 12. Trust, cynicism or thinking one step ahead? It depends on whether you want to trust or be cynical, this depends on how you see one step ahead.
  • 13. Your goal as a leader should be to understand the strategic behavior of others without destroying opportunities or trust building.
  • 14. One skill of successful leaders is that they prevent predictable surprises.
  • 15. A predictable surprise occurs when the organization has all the information needed but leaders fail to act and prevent the inevitable.
  • 16. Acting to prevent predictable surprises : a. Recognize the threat prioritize the threat c. Mobilize action
  • 17. The most important leadership trait is to be a ‘first class noticer’.
  • 18. A first class noticer is someone with a good eye for ‘human behavior’. First class noticers are intensely attentive, they recognize talent and see what others miss.
  • 19. Try to remember a crisis that surprised you or your organization. Most predictable response would be ‘ why didn’t we see that coming?’
  • 20. Your response to a surprise would be • No one could have predicted it • The odds of this happening were so low that it didn’t seem worthy of attention • It wasn’t my job to read the warning signals • There are so many possible crisis at any point, that we missed it.
  • 21. Your response should have been • I didn’t examine the threats confronting our company • I didn’t think about how other parties could affect our organization • I didn’t ask others what data we were missing • I didn’t search hard enough for more options for us to consider
  • 22. Noticing is easy for outsiders to your system
  • 23. Insiders tend to view a situation as unique while outsiders present a more balanced, generalized view.
  • 24. Organizations institute systems that promote what their employees notice.
  • 25. Employees often have the power to notice but are constrained by the culture to speak up.