Customers are sifting through crowded inboxes, making it more difficult for them to find your emails, so what do you do to grab their attention? Learn how to stand out and keep subscribers engaged with tips and tricks from some of the best retailers in the business. The RealReal and Luxottica will share their lessons in creative design, deliverability, testing, Predictive Intelligence, and more!

1. 10 Tricks for Standing Out in the Inbox
with Luxottica and The RealReal
Moderated by:
Maria Humphrey
Senior Manager, Industry Solutions, Retail at Salesforce

2. Ryan McGuire
Director, Contact Management
@ryanmcguire3000
Ryan is responsible for developing, testing and rolling out the most appropriate multi-
channel customer contact strategy, creating and executing multi-brand direct campaign
plans consistent with the agreed brands contact rules. Ryan works across all of
Luxottica’s Retail North American brands, including Lenscrafters and SunglassHut. Prior
to Luxottica, Ryan spent eight years with dunnhumbyUSA, a leader in data and
analytics, in variety of customer analytics roles.

3. Justin Parker
Director, Retention Marketing
@therealreal
Justin is responsible for retention and lifecycle programs at The RealReal. He oversees
email and mobile push marketing, as well as loyalty programs for customers and
consignors. Justin previously led loyalty and credit marketing at JCPenney, and has
worked with various online and brick and mortar retailers, including Walmart, Disney and
Epson on pricing and marketing program optimization.

4. What you’ll learn in this session:
The top 10 actionable tactics you can start using
tomorrow to stand out in the inbox and keep your
subscribers engaged

5. 10 Tricks for Standing Out in the Inbox
1. Deliverability

6. 10 Tricks for Standing Out in the Inbox
1. Deliverability
2. Creative Design

7. Creative Design:
Animated GIF

8. 10 Tricks for Standing Out in the Inbox
1. Deliverability
2. Creative Design
3. Surprise and Delight

9. 10 Tricks for Standing Out in the Inbox
1. Deliverability
2. Creative Design
3. Surprise and Delight
4. Timing is Everything

10. 10 Tricks for Standing Out in the Inbox
1. Deliverability
2. Creative Design
3. Surprise and Delight
4. Timing is Everything
5. Predictive Intelligence

11. Predictive Intelligence:
• Abandoned Cart, triggered by Predictive
Intelligence
• Additional product recommendations
powered by Predictive Intelligence

12. 10 Tricks for Standing Out in the Inbox
1. Deliverability
2. Creative Design
3. Surprise and Delight
4. Timing is Everything
5. Predictive Intelligence
6. Dynamic Content

13. Dynamic Content:
1
2
3
4
5
6
1. Personalized name
2. Preferred store location
3. Preferred store location
4. Dynamic days based on when opened
5. Dynamic time based on when opened
6. Dynamic links

14. Dynamic Content:
1. 48 different sales
2. 6 banners
3. First look and general versions
4. Men’s and women’s versions

15. 10 Tricks for Standing Out in the Inbox
1. Deliverability
2. Creative Design
3. Surprise and Delight
4. Timing is Everything
5. Predictive Intelligence
6. Dynamic Content
7. Segmentation

16. 10 Tricks for Standing Out in the Inbox
1. Deliverability
2. Creative Design
3. Surprise and Delight
4. Timing is Everything
5. Predictive Intelligence
6. Dynamic Content
7. Segmentation
8. Test, test, test

17. Testing:
Mobile Optimization

18. Testing:
Mobile Optimization

19. 10 Tricks for Standing Out in the Inbox
1. Deliverability
2. Creative Design
3. Surprise and Delight
4. Timing is Everything
5. Predictive Intelligence
6. Dynamic Content
7. Segmentation
8. Test, test, test
9. Leverage Existing Content

20. 10 Tricks for Standing Out in the Inbox
1. Deliverability
2. Creative Design
3. Surprise and Delight
4. Timing is Everything
5. Predictive Intelligence
6. Dynamic Content
7. Segmentation
8. Test, test, test
9. Leverage Existing Content
10. Operational Efficiency

21. Questions?

22. Join Us For Dreamforce 2015
September 15-18, 2015 | San Francisco, CA