Ready to become a truly social business that stands above the competition? We’ve combed through hundreds of pieces of content and handpicked 40 popular, useful and creative ideas you can put into action in 2013. Read the rest of the ebook here: http://www.salesforcemarketingcloud.com/resources/ebooks/40-ideas-for-your-2013-social-media-plan/

1. 5 Ideas for Your 2013 Social Media Plan
Content & Community
Salesforce Marketing Cloud
March 2013

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3. Overview
This year, it’s time to delegate your people, time, and resources on social
media. If you aren’t able to read every blog post, attend every
conference, or dial into every webinar about the topic, here are five helpful
ideas for your social media plan, stemming from our most popular 2012
content.
Read 35 more ways in our free ebook.
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4. 1. Create Your Own Playbook
A social media playbook helps everyone on the social media team execute
the strategy in harmony. It covers:
• Business objectives
• Roles
• Responsibilities/expectations
• How/when to respond
• Workflow
• Understanding conversations
• Escalation
• Reporting
This is a starting point. By having a playbook that addresses these topics,
your organization will have a consistent and documented approach to listening
and engaging with your community.
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5. 2. Build a Social Media Command Center
A social media command center is simply a dedicated area where a company’s
social media team can monitor and engage social conversation around their brand
and market. It might be a state of the art showpiece, or just a grouping of desks in
a room. It enables:
• Real-time monitoring
• Executives to gauge the
social health of the brand
• Daily workflow and triage
• Crisis management
implementation
• Internal coordination
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6. 3. Conduct Social Media Market Research
Social media market research helps you:
Gather relevant
Gain a deeper
opinions and data Determine market
understanding of Track your
from your trends before they
your customer’s marketing efforts.
customers in real happen.
needs.
time.
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7. 4. Include Social Ads in Your Campaign
Social ads are advertisements that appear in a social network. They use
social actions and recommendations, as well as targeting, to create highly
relevant and engaging messages.
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8. 5. Be More Transparent
Oil Can Henry’s does one simple thing to stand apart from other oil
change franchises. Customers stay in their car and watch the mechanics
working over a video feed on custom TV screens.
Many of their customers may not even understand what they’re watching
on the screen, but the very fact that Oil Can Henry’s has nothing to hide is
impressive. What about your brand? Might your customers feel like you’re
trying to hide something?
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