We monitored the social media conversation around Community Manager Appreciation Day on 1/28/13. Here's the report showing most Tweeted usernames, overall number of mentions, demographics and more.

1. Community Manager Appreciation Day
2013
A look at the social media conversation

2. CMAD 2013: Social Conversation Highlights
• Close to 24,000 social media mentions on 1/28
• Conversations peaked at 10 a.m. Eastern
• 98% of the mentions were on Twitter
• 66% of mentions were in English followed by 24% in Spanish
• United States, Spain, Canada, France and the UK housed the
most conversation

3. CMAD 2013: Conversation Peaked at
10am EST
Posts
3000
2500
2000
1500
1000
500
0
1:00 AM 3:00 AM 5:00 AM 7:00 AM 9:00 AM 10:00 AM 11:00 AM 1:00 PM 3:00 PM 5:00 PM 7:00 PM 9:00 PM 10:00 PM

4. CMAD 2013: Twitter was the Most Popular
Medium
Facebook; 1% Blogs; 1%
Twitter; 98%

5. CMAD 2013: 66% of Social Conversation
was in English
Italian; 1%
Dutch; 1% German; 0%
Portuguese; 1%
Spanish; 24%
Other; 1%
French; 6% English; 66%

6. CMAD 2013: US Housed Much of the
Social Media Conversation
UK; 4% Colombia; 4%
Mexico; 3%
France; 4%
Spain; 7%
Canada; 5% United States;
Other; 17% 57%

7. CMAD 2013: Jeremiah Owyang and
Mashable Among Top-Tweeted Users
@eldadodelarte
@socialmediaclub
@juanpamadero
@wswcsm
@socialnerdia
@houseofbrew
@mycmgr
@marketingcloud
@mashable
@jowyang
0 10 20 30 40 50

8. CMAD 2013: Females are Leading the
Conversation
Men; 45%
Women; 55%

9. Thank you!
Contact us at www.salesforce/marketingcloud.com or:
Facebook.com/marketingcloud
@marketingcloud
Linkedin.com/company/marketing-cloud
+MarketingCloud
Youtube.com/MarketingCloud