Today, social media is changing every business in every industry. Pono Music has become the talk of the music industry by connecting with fans in a whole new way through the Pono Player, Community Cloud and Marketing Cloud. Learn how this combination of technology is creating the perfect storm for changing the music industry by enhancing the listening, buying, and sharing experience.

1. Pono & Salesforce
Samira Kamangar, Director of Marketing, PonoMusic
sami@ponomusic.com
@samiraKam

2. Pono & Salesforce
• Neil Young, CEO & Founder, Pono
• High-resolution Music Ecosystem
• Social Music Store/Community
• Customer Experience
• Q & A

3. Music is all about how it makes
you feel when you hear it. It is
why we listen to the musicians we
love — because of the way they
make us feel.
Neil Young – Founder & CEO

4. Community Cloud & Pono
• Our customers:
• Grassroots Movement
• Third most successful Kickstarter in history
• Raised $6.2 M in 30 days
• 18K passionate supporters
• Carry the momentum to our community

5. Community Cloud & Pono
• Our community is the cornerstone of our business:
• Are not traditional, they are supporters of a movement
• Personalized
1:1
rela/onships
are
key
• Continuous Engagement
• They are active in the community 24 hours
• We get to know them intimately
• The
community
is
the
engine
of
the
Pono
movement
to
save
music

6. The
community
is
the
engine
of
the
Pono
• Our community is the cornerstone of our business

7. A Social Music Store
on the
Community Cloud Love
Neil!
My
Favorite!
I
want
gapless
playback

8. Pono Community
Over 45K Members
Pono Music Ecosystem
Music Catalog PonoPlayer
1 2 3
Over 2 Million Tracks

9. Why Community Cloud?
Several reasons such as:
• Productivity
• Reliability
• Performance and
• Scalability

10. PonoPlayer
Single Database (360 view of our customers)
Community Posts Order History Marketing Cloud
Service
Marke/ng
Community

11. Marketing Cloud
Remerchandise
our
en/re
Music
Store
• New
releases
and
new
sales
• Email
Campaigns
Marke/ng
Cloud
Advantages
• Ease
of
use
• Visual
design
• Targeted
lists
• Scheduling
the
email
• Repor/ng

12. Journey Builder
Keys
to
our
business:
• Leverage
real-­‐/me
customer
data
and
behaviors
• Deliver
the
right
message,
at
the
right
/me,
via
the
right
channel
*
Email
Campaigns
*
*
*
*

13. 1 2 3
From email to shopping cart
Marketing Cloud PonoMusic Store Community
Conversa/ons
around
Album
User
Profile
Design
&
build
emails
We wanted a Social Music Store

14. 1
We wanted a Social Music Store

15. 2
We wanted a Social Music Store

16. 3
We wanted a Social Music Store

17. The Power of Salesforce
Power of Salesforce platform & the Community Cloud
Enabling a Start-up business to thrive
Growth in our Community
Marketing to Pono Community & Customers
Personalized, 1:1 relationship with customers
360 view
&
Reporting

18. Q&A

19. Join Us For Dreamforce 2015
September 15-18, 2015 | San Francisco, CA