In this Social Engagement Benchmark Report, we analyzed data from more than 3 million Twitter messages to present today’s most complete portrait of Twitter messaging performance. Among the key findings: - Twitter engagement is highest on Sundays—the day with the fewest brand tweets. - Twitter users gravitate towards photo-inclusive tweets. Brands tweet photos only 8% of the time, although consumers are more than twice as likely to retweet a photo tweet. - In 2013, companies saw an average 43% increase in Twitter followers. We also segmented Twitter data by industry so you can compare your success metrics with companies most like yours. Ready to see how you measure up? Download the full report here: https://www.exacttarget.com/benchmark-2014/social-engagement-tw?ls=Blog&lssm=Corporate&lss=Blog.2014BenchmarkReport.Twitter&camp=701A0000000xhUEIAY&content=701A0000000xhUEIAY

1. SOCIAL ENGAGEMENT
BENCHMARK REPORT
Metrics from Twitter* Messages
Sent Through Our Platform:
Financial Services
*All trademarks, service marks, and trade names are the property of their respective owners.

2. Twitter Engagement Rates per Tweet by Month: Financial Services
Tweets Sent Avg Replies Avg Retweets
JAN 4.4K 1.3 4.4
FEB 4.3K 1.5 4.1
MAR 5.2K 1.4 5.9
APR 6.4K 1.5 10.6
MAY 8.7K 1.9 21.2
JUN 8.0K 1.9 45.6
JUL 8.5K 2.1 24.7
AUG 8.9K 1.5 63.6
SEP 8.5K 2.1 4.3
OCT 9.6K 1.8 5.9
NOV 9.5K 1.6 9.8
DEC 11.8K 1.5 5.5
Social Engagement Benchmark Report for Twitter
4.3K
8.0K
5.2K
6.4K
8.7K
4.4K
11.8K
9.5K
9.6K
8.5K
8.9K
8.5K
Tweets Sent by Month
Includes paid and organic posts

3. Twitter Engagement Rates per Tweet by Day of Week: Financial Services
Tweets Sent Avg Replies Avg Retweets
SUN 6.1K 1.4 4.6
MON 15.3K 1.8 44.0
TUE 17.6K 1.8 33.0
WED 14.9K 1.7 8.0
THU 16.6K 1.5 5.8
FRI 17.1K 1.7 13.5
SAT 6.4K 1.5 3.1
Social Engagement Benchmark Report for Twitter
17.1K
16.6K
Tweets Sent by Day of Week
14.9K
15.3K
17.6K
6.4K 6.1K
Includes paid and organic posts

4. Twitter Engagement Rates per Tweet by Time of Day (CST): Financial Services
Tweets Sent Avg Replies Avg Retweets
12 AM - 4 AM 15.4K 10.3 24.0
4 AM - 8 AM 8.3K 8.1 25.9
8 AM - 12 PM 7.1K 4.6 10.5
12 PM - 3 PM 12.3K 5.6 15.0
3 PM - 6 PM 17.5K 7.5 20.5
6 PM - 9 PM 18.6K 6.8 20.2
9 PM - 12 AM 14.8K 7.2 17.1
Social Engagement Benchmark Report for Twitter
Tweets Sent by Time of Day
Includes paid and organic posts
18.6K
14.8K 15.4K
17.5K
12.3K
8.3K
7.1K

5. Want more?
Download the full report
at exacttarget.com/benchmark-2014/
social-engagement-tw