In this Social Engagement Benchmark Report, we analyzed data from more than 3 million Twitter messages to present today’s most complete portrait of Twitter messaging performance. Among the key findings: - Twitter engagement is highest on Sundays—the day with the fewest brand tweets. - Twitter users gravitate towards photo-inclusive tweets. Brands tweet photos only 8% of the time, although consumers are more than twice as likely to retweet a photo tweet. - In 2013, companies saw an average 43% increase in Twitter followers. We also segmented Twitter data by industry so you can compare your success metrics with companies most like yours. Ready to see how you measure up? Download the full report here: https://www.exacttarget.com/benchmark-2014/social-engagement-tw?ls=Blog&lssm=Corporate&lss=Blog.2014BenchmarkReport.Twitter&camp=701A0000000xhUEIAY&content=701A0000000xhUEIAY

1. SOCIAL ENGAGEMENT
BENCHMARK REPORT
Metrics from Twitter* Messages
Sent Through Our Platform:
Retail and E-Commerce
*All trademarks, service marks, and trade names are the property of their respective owners.

2. Twitter Engagement Rates per Tweet by Month: Retail and E-Commerce
Tweets Sent Avg Replies Avg Retweets
JAN 17.5K 2.8 7.7
FEB 19.5K 2.3 6.6
MAR 20.2K 2.6 7.5
APR 19.2K 2.9 8.1
MAY 23.6K 2.9 12.8
JUN 21.2K 3.8 12.9
JUL 24.0K 2.4 9.5
AUG 28.0K 3.2 12.2
SEP 25.8K 2.5 8.3
OCT 29.4K 3.3 11.5
NOV 33.1K 3.5 13.7
DEC 41.9K 4.1 27.1
Social Engagement Benchmark Report for Twitter
21.2K
19.5K
20.2K
19.2K
23.6K
17.5K
41.9K
33.1K
29.4K
25.8K
28.0K
24.0K
Tweets Sent by Month
Includes paid and organic posts

3. Twitter Engagement Rates per Tweet by Day of Week: Retail and E-Commerce
Tweets Sent Avg Replies Avg Retweets
SUN 39.8K 2.1 9.3
MON 41.9K 3.0 10.2
TUE 44.7K 3.0 13.2
WED 45.6K 3.0 11.5
THU 46.2K 4.6 13.0
FRI 48.9K 3.5 13.0
SAT 36.3K 2.5 10.1
Social Engagement Benchmark Report for Twitter
48.9K
46.2K
Tweets Sent by Day of Week
45.6K
41.9K
44.7K
36.3K 39.8K
Includes paid and organic posts

4. Twitter Engagement Rates per Tweet by Time of Day (CST): Retail and E-Commerce
Tweets Sent Avg Replies Avg Retweets
12 AM - 4 AM 40.1K 2.9 8.8
4 AM - 8 AM 24.2K 2.2 8.0
8 AM - 12 PM 34.2K 2.3 11.2
12 PM - 3 PM 47.0K 2.6 11.5
3 PM - 6 PM 59.2K 3.8 14.7
6 PM - 9 PM 53.1K 3.4 11.2
9 PM - 12 AM 45.6K 3.3 11.0
Social Engagement Benchmark Report for Twitter
53.1K
Tweets Sent by Time of Day
45.6K 40.1K
59.2K
47.0K
24.2K
34.2K
Includes paid and organic posts

5. Want more?
Download the full report
at exacttarget.com/benchmark-2014/
social-engagement-tw